Making a good impression is crucial in so many aspects of life.
It is particularly important when you are meeting your prospective new employers for the first time at a job interview. There are lots of obvious things that you have to do that everyone knows about, like turning up on time, dressing appropriately, and using polite, formal language.
These things are so important because it is estimated that you have about seven seconds to make a good first impression. However, the dynamic of a job interview is such that the interviewers have to make a good first impression too. If they do not make you want to work with them, taking the job would probably be a mistake. It is widely assumed that the paradigm of supply and demand is usually more beneficial to the prospective employer.
They have the job, and the opportunity for you  to earn a wage, after all. But you have the skills and the capacity for work, without which they cannot continue to trade. In any case, if you run your own business, you will be familiar with the feeling of trying to impress people. If you are going to survive, you will need to continue to find new clients. Once you have them, you need to retain them, which is difficult enough. There are lots of things that you can do to make people want to work with your business for their personal or professional needs though. Here are a few ways that you can make yourself more attractive to potential clients:
If you have an office where you host clients, you need to make sure that it makes a good impression from the first moment.
When someone drives up, they need to feel that they are going to a place where people care about their image. That is why you should invest in a commercial irrigation system to keep your lawns luscious. Cleaning the outside of your building with a pressure washer is a good idea too.
A lot of people today, if they need something, will turn to the internet to help them find it. While word of mouth is still important, having a good website that is easy to use, and rich in information, but not mired in detail, is crucial. A study conducted last year found that 46% of small businesses did not have a website.
This is a serious mistake. Websites are not expensive to run, and they are a great resource. If you sell products, setting up an online shop is easy and can help you increase your sales many times over. You should be sure that you implement the appropriate securities though. When a customer trusts you with their financial information, you have to make sure you protect it.
If they cannot trust you, they will not shop with you. If you offer services, it is a permanent advertisement for your company that can be accessed day or night. If you work on your SEO rankings, it can drive a lot of traffic to your business.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.