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How to Create a Social Media Marketing Strategy

Hernaldo Turrillo — Sat, 20 Aug 2022 06:27:12 +0000

The way we conduct business has changed drastically over the past couple of years. They no longer the prolonged use of paper advertisements and billboards. That doesn’t mean they’re not used anymore, but they’ve seen stop seeing as much use after social media became more innovative. Businesses these days take to social media as it’s an all-in-one package. Engagement, advertising, and connecting to others is something social media has been able to accomplish with complete ease. However, the process of incorporating social media into your business isn’t easy. In this post, we’ll be going over how you can create a business marketing strategy.

Learn More in College

If you’re looking to learn as much as you can, going to college is the best route. Social media has become so big, that most colleges and universities offer degrees in it. In fact, social media has become a career within itself. It’s no longer just a place where people can share pictures and their status. Social media has become the central hub for everyone and almost everything, including business practices. Creating social media strategies isn’t as easy as it sounds, but a college degree can make it so. You can take out a student loan to cover the high expenses of going to college. Student loans don’t only cover tuition costs. You can use it for a number of things, like new equipment and school supplies.

Understand Your Target Audience

The first step to creating a social media strategy is having a keen understanding of your target audience. Some of the reasons behind Apple’s customer loyalty have a lot to do with their initial identification of their target audience. A target audience is always going to differ based on your business’s niche and the demographic. Age demographic is among the most important factors as people of different ages want to see different types of content. The best way to figure out who makes up the majority of your audience, you’ll need to conduct polls and review your KPIs. Key performance indicators show which platforms are performing the best. This information is vital to your strategy as it allows you to maximize engagement.

Create SMART Goals

If there’s one thing businesses should already have a grasp on, it’s coming up with goals. Goals are the main drive of your business; they’re what encourage you and your employees to push the boundaries of success. However, setting goals can be difficult at times, especially when it comes to social media. This is where SMART goals come in. They’re no different than any other goal in hindsight. What makes them unique is that they’re more organized than simply saying you’re going to increase your Instagram’s follower count. SMART goals break the goal in mind down to the smallest detail by listing the following:

Specifics
Measurable
Attainable
Realistic
Timeliness

The specifics are the goal itself, measurability is how much you’re aiming for, attainability is whether or not it’s doable, realistic is understanding the potential outcomes and risks, and timeliness is the timeframe you set to accomplish said goal.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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Unique Ways to Use Video to Boost Your Social Media Efforts

Hernaldo Turrillo — Sun, 20 Mar 2022 09:39:21 +0000

A lot has changed over the years when it comes to social media. We’ve seen the growth of OG’s like Facebook and Twitter that helped people connect from around the world. As these social media channels grew, so too did the number of platforms that popped up over the years.

From Snapchat to Tiktok, YouTube to Instagram, social media shows no signs of slowing down and we’re here for it!

One of the most popular forms of content via social media is video. It’s highly engaged with. A recent survey found 49% of people watch more than five videos per day. That’s plenty of potential for your business to perform well with video content – if it’s done right.

In this article, you’ll discover why video content is so popular and five unique ways in which you can use video for social media.

Why is video content so popular?

As consumers, we digest video and imagery a lot better than a page full of text. Why is that? Well, it’s likely down to video content being very accessible and this type of content can be translated universally.

Scientifically, visuals attract attention. They’re processed by the brain around 60,000 times faster than text. Video is more enjoyable for viewers and can help communicate a message or intention, much more successfully.

With video content performing very well online, it’s essential that you’re hoping on the bandwagon and getting this type of content out onto your social media channels.

Five unique ways to use video for social media

With video content being a highly popular format to use in business, what ways can you use video for social media success? There are a number of unique ways that we’ve found are effective in helping businesses attract new leads and convert customers.

As a starting point, you can use these tips to help inspire your future social media content and hopefully achieve more opportunities for the business in 2022 and beyond.

1. Repurpose and reformat content for different platforms.

In order to help boost your engagement and brand awareness, it’s worthwhile repurposing and reformatting content for other platforms. For example, you may have a video on YouTube but you could shorten the length and adapt the layout with editing software to fit it on an Instagram Reel or Tiktok.

By reformatting and repurposing the content, you’re saving yourself time and effort on creating new content for every platform. Instead, you can utilize what you have available already in order to have more content to work with.

How to grow on Tiktok

Tiktok is undeniably becoming one of the biggest platforms to date when it comes to social media. It’s why many businesses should be taking advantage of it and it’s potential. If you’re looking at how to grow on Tiktok, there are some wonderful resources available online that are worth digesting!

This is a platform that’s certainly useful to repurpose any existing content you have and putting it on this channel to hopefully florish!

2. Create short how-to and instructional videos.

Users enjoy watching how-to or instructional videos because it provides them with value. An opportunity to learn something new, whether it’s a skill or knowledge they’ll use in their professional life or useless information that they’ll share at the next pub quiz.

Creating these short videos that have educational value, can often lead to it being cited or re-posted by other profiles, so it’s worthwhile doing. YouTube is a good example of this, creating shorts in which users have reposted the video content on their profiles to share it with their own following.

3. Incorporate user-centric content.

Try to incorporate some user-centric content where possible. You may already have testimonials from your customers that you could use within your video content. By involving your community, you’re helping create trust in your brand but also a sense of loyalty to those customers who’ve bought from you already.

Your consumers are the best source of inspiration and they’ll often come up with great ideas for the business’ content marketing without you needing to spend a dollar!

4. Play around with content length to see which works best.

Content length is something that will vary from one social media profile to another. Depending on the niche or purpose of the content, so may warrant using long-form content, whereas others may benefit from short-form.

It’s always good to play around with content length to see which works best for your social media handles. A report by Vidyard found that 73% of videos will clock in at two minutes or less. Only 2% are around 10 to 20 minutes long.

5. Showcase products with high-quality editing software.

When you’re creating video content, it’s good to use high-quality editing software. This can be super helpful in showcasing your products in the best light. Whether it’s removing background noise to creating dramatic effects, it pays to invest in this type of software.

There’s no end to the technology available now that can make highly cinematic video content. It’s the sort of content that will gain plenty of traction and could easily go viral if it’s seen by enough people. There are plenty of editing software options available online or for downloading. We would recommend something like Adobe Premier Pro and Lightworks.

Use video content more this year for your social media efforts

There are plenty of ways that you can transform your social media content this year but if you’re looking for impressionable and highly-engaged content, incorporate more video.

Social media is constantly changing but it’s likely that video content will reign supreme when it comes to advertising and marketing across all channels. It’s much more interesting to the consumer and engaging, which is important when you’re trying to convince someone to buy from you.

Use video content for your social media channels and get experimental with your content so that it stands out. Thinking outside the box is often the best approach for social media marketing.

Author Bio: Natalie Redman (LinkedIn)

Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting for web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.

Hernaldo Turrillo

The post Unique Ways to Use Video to Boost Your Social Media Efforts appeared first on OpenBusinessCouncil Directory.

Is 2022 The Year Of The Podcast? Businesses Turn To Audio To Tap New Customers

Hernaldo Turrillo — Tue, 15 Feb 2022 15:16:22 +0000

• 81% of listeners have taken action after hearing audio ads during a podcast.

• 55% of businesses are saying they were working on internet video projects over the last couple of years.

• The number of worldwide podcast listeners is estimated to increase further to over 800 million users by 2025.

• In the United States, the most popular genres are comedy, news, and true crime.

• 44% of those aged between 26 and 35 said that they listen to podcasts.

Is 2022 The Year Of The Podcast?

Establish your audience –

Once you know who you will be talking to, you will be in a position to tailor your content and increase engagement as you deliver the quality content that your listeners are looking out for. By creating a persona of your ideal audience, you can gain a deeper understanding of the behaviours which influence their decisions and shopping style so you can find the best way to reach them. For example, in the United States, 44% of 26 to 35-year-olds said that they listened to podcasts so by not utilising popular platforms, you could be missing out on a huge opportunity that is right in front of your eyes.

If you are interested in operations in retail and e-commerce. Here is Creative operations podcast that will be useful for you.

Make use of existing content –

Give old content a new lease of life by repurposing it into fresh formats, utilising the power of podcasts. Instead of letting an article or video sit on your website with little to no traffic, use the information to create an exciting podcast that reaches a brand new audience. With 55% of businesses saying they were working on internet video projects over the last couple of years, staying on top of the trends and adapting to your surroundings will ensure you can maintain your position in the market.

Maximise audience engagement –

When it comes to the power of podcasts, keep your listeners interested as they hear what you have to say, avoiding external distractions once they press play on your content. Studies have shown that audiences are more likely to take action from podcasts in comparison to written content, increasing your success rate as a business.

Establish your position as a leader –

Stand out from your competitors with the addition of a podcast, becoming a go-to source for information among your audience. A study of over 1,000 respondents resulted in 33% showing an increased interest in eLearning content, so get your name out there by giving your audience what they are looking for. Whether you create short and snappy podcasts on current events or record long-form podcasts which go in-depth on specialist topics, positioning yourself as an authority figure will help you build a leading reputation.

Drive people to your website –

By experimenting with new platforms, reach a new audience who are likely to search for your main form of contact when looking to convert. As you mention your product or service offering, let your listeners know where they can find you and build up your website traffic, opening up new opportunities as you grab the attention of your new audience. A study by Voices concluded that “Two of the biggest changes we’ve seen are the shift to digital projects and the continued increase in voice technology.” By combining your traditional methods with the recent power of podcasts, jump on the trend and keep up with the needs of the modern consumer.

Give them what they want –

When you are planning out your podcasts, ask yourself what value you are offering to your listeners. Content for the sake of content can sabotage your strategy and lose the interest of your audience, not only wasting your time but impacting your reputation as a brand.
In the United States, the most popular genres are comedy, news, and true crime so look into the preferences of your target audience and consider whether you can offer fresh and exciting content that will grab their attention. On a worldwide scale, the highest-earning podcast to date is The Joe Rogan Experience, having found a desirable niche by discussing an extensive range of current topics with different guest speakers. Once you find your gap in the market, quickly position yourself as a thought leader and become a trusted name among your listeners.

Consider your delivery tactics –

Reach all the right people by delivering your content in the most effective way. Depending on the message you are trying to get across, ask yourself whether you should be hosting a fun and informal chatty style podcast, a professional talk with specialist speakers or even whether a written form of content is more suitable. Although you can back up your podcast with supporting materials on other platforms, the 18% penetration rate of podcast listeners worldwide means you could be missing out on a huge up and coming trend if you don’t jump on the bandwagon soon.

Get ahead of the curve –

With the popularity of podcasts rapidly increasing, jump on the trend and get ahead of your competition by acting fast. The number of worldwide listeners is estimated to increase massively, surpassing 800 million users by 2025 and becoming a staple for many consumers. Being a completely new way of consuming knowledge in the entertainment industry, we are quickly moving towards a new digital format that is changing the way we soak up information.

Hernaldo Turrillo

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Business Strategies Companies Should Implement in Marketing Campaigns to Increase Sales

Hernaldo Turrillo — Mon, 31 Jan 2022 20:07:24 +0000

When it comes to marketing campaigns, there are a lot of different things you can do in order to increase sales. In this article, you will learn about some of the best business strategies that you should implement in your marketing efforts. By following these tips, you can see a significant increase in your bottom line!

Direct Messaging

Communicating directly with potential clients and conveying them simple messages is a sure way to persuade them to try your product which is why companies use texting. It’s proven that using mass texting to generate more sales is a very effective way to achieve your goals. Make sure the message you send out is direct and on point. Also, be sure to ask for a response from the customer so you can gauge their interest.

This is way better and more efficient than calling customers one by one. You can easily send direct messages to a large number of people at the same time which will save you a lot of time and energy. Not to mention, customers appreciate this type of communication because it makes them feel special and important.

Content Marketing

This approach to content marketing is all about creating and sharing content that your target audience will find useful, informative, or entertaining. As a business, you can use content marketing to establish yourself as an expert in your field, build relationships with customers and attract new ones. When done correctly, content marketing can help increase sales by driving traffic to your website and converting those visitors into customers.

There are many different types of content you can create for your marketing campaigns, including blog posts, articles, infographics, videos, social media posts, and more. The key is to produce content that is relevant to your target audience and provides value. You also need to distribute it in a way that makes it easy for people to find and share it.

Here are the steps towards a successful campaign:

Define your target audience and create content that is relevant to them.
Produce high-quality content that provides value.
Distribute your content in a way that makes it easy for people to find and share.
Measure the results of your campaign and adjust as needed.

Social Media Marketing

Millions of people all over the world use social media platforms like Facebook, Twitter, and LinkedIn to communicate with friends and family, stay up-to-date on current events, and share their thoughts on a variety of topics. What many businesses don’t realize is that social media can also be used as an effective marketing tool to increase sales.

If your content is interesting, people will start sharing it with their friends, which can result in an increase in website traffic and brand awareness. In addition, social media platforms offer a variety of advertising options that you can use to reach your target audience.

SEO

Search engine optimization, or SEO, is one of the most important business strategies companies can implement in their marketing campaigns to increase sales. When done correctly, SEO can help a company’s website rank higher in search engine results pages (SERPs), which can result in more website visitors and increased revenue.

There are many different factors that go into SEO, and it can be tricky to optimize a website on your own. That’s why it’s important to partner with an experienced SEO agency that knows what they’re doing. An SEO agency can help you identify the right keywords to target, create effective campaigns, and track your progress over time.

Referral Programs

Referral programs are a great way to increase sales for your business. When someone refers a friend or family member to your company, they are more likely to buy from you because they trust the referral.

There are many different ways to set up a referral program. You can offer rewards like discounts or free products for referrals, or you can simply give the referrer a credit on their account.

Whatever method you choose, make sure it is easy for customers to participate. Put referral information prominently on your website and in all of your marketing materials.

Call To Action

This method has been proven to be successful for companies when it comes to increasing their sales. A call to action is basically a directive given by the company to the customer, telling them what they should do in order to purchase the product or service. It can be something as simple as “click here to buy now” or “call us today for a free consultation.” Having a call to action included in your marketing campaign will help you see an increase in conversions and sales.

Generating sales is essential for any business to grow and keep working which is why you need to personally convince people to buy your product by texting them. Also, you need quality content on all fronts to keep people engaged and take full advantage of social media. Search engine optimization is also very important while referral programs get you, loyal customers, for a small price. Finally, try the call to action method and see how much you’ll grow. This will make sure you beat the competition in every way!

Hernaldo Turrillo

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How to Create a Successful Instagram Organic Growth Strategy

Hernaldo Turrillo — Wed, 12 Jan 2022 22:34:03 +0000

Given the high level of competition in the business sector across all industries, it is necessary to develop new and innovative methods of attracting followers on social media, particularly on a popular social network such as Instagram, which businesses all over the world use extensively to promote their brands and achieve success and profit.

If you want to survive as a brand and achieve business growth and growth on Instagram, you need to have followers who will properly communicate with your brand, regardless of your niche.

For this reason, perhaps the best decision you can make is to look for a comprehensive solution, like a specialized social media agency, to help you gain real Instagram followers who will engage with your content and are interested in what you have to offer.

Using new, powerful, innovative methods and tools such as AI will help you achieve organic growth which would prove the legitimacy and stability of your business, and, as a result, would retain existing customers and attract new potential customers. Achieving organic growth is important because Instagram users can easily identify bots and fake profiles with fake users and this could negatively affect your business.

Conversations Should be Аutomated

In the beginning, Instagram was simply a way for people to share photos with their friends. Today, it’s a colossal social media platform that has 1 billion active users every month. Instagram’s addition of the Instagram Messenger function was a step toward assisting followers in staying connected with their favorite Instagrammers.

Instagram Messenger is a great channel for businesses to connect with their customers. But the large volume of direct messages means that it’s hard for businesses to manage and respond to all those conversations themselves. Instagram automation lets you send a direct message to everyone who follows you or a targeted group of people who have commented on a certain post.

Run Contests and Promos

Consumers love discounts. People want to get something they want or need as cheaply as possible. Only 18% of marketers give consumers what they want—discounts on social media. That is a clear discrepancy between expectations and reality.

Engage your audience and build loyalty by hosting regular contests, giveaways, or promotions on Instagram. To increase your giveaway’s reach, have users follow you and any other brands you’re working with. If you want your followers to stick around and follow you regularly, consider holding monthly or quarterly giveaways.

Be Sure to Hashtag Your Posts Correctly

It’s always a good idea to include relevant hashtags because that helps your target audience find you. Using them wisely can also help you gain more engagement and get your content in front of a wider audience. If you include 30 hashtags in a single Instagram post, it’s unlikely that your followers will find anything.

Using a lot of hashtags on Instagram can make your photo look spammy and decrease its credibility with users. Instead, use the right hashtags to increase your post’s reach. Use three to five relevant hashtags. This will attract genuine followers while keeping your post looking realistic.

Posting at the Right Moments Is Crucial

Trial and error will help you identify the best times for posting. Depending on your audience’s demographics and business industry, the best times for posting might differ. If you want your business to grow on Instagram, then make sure you tap into opportunities that exist in the Instagram ecosystem. With Insights, you can see when your followers are most active.

If you post different kinds of content at various times, you’ll understand when your audience is most responsive to certain types of content. You may also learn what time of day is best for posting. You can, then, create a posting schedule to get as many interactions as possible on your posts.

Collaboration With Micro-Influencers Is a Smart Move

Collaborating with relevant influencers can help spread your content, boost your account’s growth rate, and increase your reach. Influencer marketing can help you reach new customers by placing your content in front of a target audience unfamiliar with your brand. This means that an influencer becomes your brand ambassador.

Instead of partnering with influencers with massive followings, look for the smaller-scale ones that have a lot of influence in their niche. Micro-influencers may have fewer followers, but they are often more engaged and authentic than celebrities meaning they can engage niche audiences and help businesses grow organically.

Final Words

Instagram can be a tough place for brands to grow organically, but it’s not impossible if you take small steps every single day. Today’s most successful brands are using unconventional marketing tactics to stay ahead of the competition. Organic growth strategies can help you market your brand effectively without breaking the bank.

Hernaldo Turrillo

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Cashfloat Analyses The Number Of Views A TikToker Would Need Match The Salary Across Various European Nations

Hernaldo Turrillo — Thu, 30 Dec 2021 15:49:56 +0000

The rise of TikTok has rapidly revolutionised the world of social media, offering a range of opportunities to its users.

Photo Credit: XanderSt/Shutterstock.com

Interested in income streams from social media platforms, Cashfloat utilised the latest analytics data from Lickd.co to establish how many TikTok views citizens from across 43 European countries would need on their account to earn the same amount as the net average annual salary in their respective country.

The Top 10 Results:

Rank	European Country	Net Average Annual Salary	No. of TikTok Views Needed to Equal Net Average Annual Salary
1	Liechtenstein	€ 58,644	188,577,327
2	Switzerland	€ 54,144	174,226,727
3	Luxembourg	€ 42,876	137,879,129
4	Denmark	€ 42,744	137,537,538
5	Norway	€ 39,756	127,867,868
6	Sweden	€ 33,624	108,145,646
7	Ireland	€ 32,976	106,062,312
8	Austria	€ 32,880	105,758,258
9	United Kingdom	€ 31,968	102,830,330
10	Germany	€ 30,708	98,765,015

Cashfloat found that Liechtensteiners would need to accumulate a colossal 188,577,327 views on their TikTok account to generate a sum that is equal to the net average yearly salary of €58,644 in their country.

In second place is Switzerland, as those Swiss citizens with dreams of becoming a full-time TikToker would need to amass 174,226,727 views on their TikTok videos to bank the same amount as the net average annual salary (€54,144) in the country.

Luxembourg is in the third position, with citizens in the country needing to achieve 137,879,129 views on their TikTok account to earn enough money to match the €42,876 net average yearly salary in the country.

Denmark (137,537,538 views) and Norway (127,867,868 views) are among the other European countries where aspiring TikTokers would need to surpass over 125 million views on their TikTok profile to equate the monetary figure that is the same as the net average annual income in their respective countries – Denmark (€42,744) and Norway (€39,756), respectively ranking fourth and fifth.

And at the other end…

In 43rd spot is Armenia, as Armenians with ambitions of becoming full-time TikTok stars would need to attract 9,609,610 views to earn enough money for it to be equivalent to the net average annual salary of €2,988 in the country.

Cashfloat’s Top Tips for Aspiring TikTokers

1. Understand ‘you’ first

Think about the things that make you the person you are – they include your interests, hobbies, education, and employment background. Once you have done this self-reflective exercise, identify a potential niche(s) from your life you can center your TikTok content around – this could be anything from providing your expertise/tips/insights on fashion to your hobby of collecting rare toys/antiques

2. Don’t undervalue consistency

Once you have identified the type of content on TikTok you want to specialise in, stay alert by keeping up to date with the latest trends or developments surrounding your niche and provide your ‘expert’ commentary on them. Additionally, create engaging TikTok videos which integrate music, visuals, interactive polls, and collaboration with other TikTokers – all of which will add further value to your TikTok content.

3. Roll with the accolades… and the punches

As with anything on the internet, when you put yourself out there, you expose yourself to trolls as well as well-wishers – do not be disheartened by negative comments. Remember, not everyone is going to like your TikTok content and that is absolutely fine. Have an evolving mindset, where you view some negative comments as a constructive opportunity to improve the quantity and quality of your TikTok videos. Likewise, engage with those that are receptive and positive towards your TikTok content by thanking them for their support in the comments section.

Please find the complete datasheet, along with a graphic available for editorial use here.

Methodology

Cashfloat wanted to identify how many TikTok views citizens in 43 European countries would need on their account to earn the exact net average yearly salary in their respective country.

The in-house experts identified the net average annual salary (income after deductions, such as tax, have been made) in each analysed European country from this source. The source presented the net earnings figures for each country as net average monthly salary, so Cashfloat multiplied the net average monthly salary figure for each country by twelve to get an average net yearly salary sum for each assessed country.

Once this was done, Cashfloat used the Lickd.co tool by inserting the net average yearly salary figure for each included European country in the research into their database to establish how many TikTok views citizens would precisely need to make a monetary sum that is the equivalent to the net average yearly salary in their respective country.

Cashfloat worked on the notion that the number of TikTok views needed is after citizens (who are at least 18 years old) have already established a minimum of 10,000 genuine followers and a minimum of 10,000 views in the last 30 days for their TikTok profile/account (the key criteria needed to qualify for ‘TikTok’s Creator Fund’).

Hernaldo Turrillo

The post Cashfloat Analyses The Number Of Views A TikToker Would Need Match The Salary Across Various European Nations appeared first on OpenBusinessCouncil Directory.

The Best SEO Functions to Outsource as you Grow

Hernaldo Turrillo — Fri, 10 Dec 2021 07:23:07 +0000

The Best SEO Functions to Outsource as you Grow

As you build your business online, SEO will undoubtedly end up becoming one of the most time-consuming aspects of your branding and marketing. What might be manageable when you first start out can get out of hand as you begin to scale, and the decision to outsource will be one to carefully consider. SEO is something that you need to stay on top of and persevere at if you want it to work over the long term. That said, it is often simply not possible for online entrepreneurs to handle every single facet of SEO–whether because of time constraints or because of expertise gaps. Whatever the case may be, below are some of the best SEO functions to consider outsourcing as you grow.

The Best SEO Functions to Outsource as you Grow

Outreach

The process of contacting websites in order to locate SEO linking and content publication opportunities is known as outreach. This is a time-consuming digital marketing activity that involves physically collecting contact information from relevant websites and then starting the laborious task of emailing these people and inquiring whether they are interested in what you have to say/publish.

You must devote a significant amount of time to this in order to achieve satisfactory results, not to mention that there is a learning curve involved. As you expand, this is absolutely something that you should delegate to specialists so that you may focus on more critical growth challenges. Keep in mind that if you search for something like “SEO Brisbane” and decide to go with a full-fledged professional SEO and digital marketing service, outreach will be included in the process.

Content Writing

While you likely know everything there is to know about your company and industry, it does not necessarily follow that writing SEO copy for your target market is something you are automatically good at. This copy goes on your website’s blog and its intention is to entice and inform readers, giving them insight into what your business and its products and services have to offer.

If you are not confident in your writing ability or would rather pay someone else to do it for you, outsourcing is a good option. Your content will be handled by skilled content writers that understand how to write with SEO best practices in mind while also selling your products and services.

Professionally written content is an invaluable part of any successful digital marketing strategy. You don’t have to master all of the subtleties of digital marketing on your own; outsource, and you can assign the duty to expert article writers. They will be familiar with SEO and the various tactics and best practices you need to keep in mind in order to hit the top of the results page. Additionally, they will know what to steer clear of when writing for SEO so that you are not penalized by Google for committing content writing faux pas.

Social Media Marketing

It’s not too difficult to send a tweet or update your business’ Facebook status, but it is quite different to be able to focus your social media marketing efforts to maximize posting effectiveness and attract the business leads you desire? If you don’t, you have two options: spend months researching social media trends and developing your skills, or outsourcing your social media to someone who already knows what they’re doing and can hit the ground running.

Many firms on the rise make the mistake of providing new millennial employees with access to the company’s social media networks as though their age inherently qualifies them for the task. There is a lot that goes into the social media component of a digital marketing plan, and it has significant consequences for the performance of your SEO, particularly in terms of content marketing. Social media, in addition to being outsourced, is also something that can be made much more efficient through automation.

Building Links

Link building certainly isn’t something you can’t teach yourself and learn on your own, but as your business starts to really take off and a larger premiumis placed on your time, you should delegate it to someone who has done it before and knows what they’re doing. Because this technique involves understanding search engines, it is vital that you have someone who is current on the latest algorithms and their ranking criteria so that they are able to secure the highest quality links to your website.

Outsourcing is, therefore, vital when it comes to link building. You can easily waste your time or, worse, do real damage to your SEO score by building links that are irrelevant, spammy or which don’t provide your site with the authority it needs to stand out.

Outsourcing provides you with important quality control and peace of mind, in addition to giving you access to people who are up to date on the latest link building tactics and algorithm considerations. When you delegate this responsibility to a third party, all you have to do is plan regular meetings to go over their work and have them inform you on their progress. All across the world, there are skilled link builders and link building agencies. It cannot be stressed enough how important links are for your overall SEO score and page rank.

Conclusion

As you expand, your SEO should serve as the foundation of your marketing activities. This is due primarily to the fact that SEO is the most long-term and cost-effective kind of marketing that, when done correctly, will guarantee you a consistent stream of leads in the future. SEO is time-consuming and requires ongoing attention, making it difficult to maintain as you grow your organization. Here we discussed the best SEO functions to outsource as you grow.

You can delegate some or all of these SEO responsibilities to your marketing department, but this can be costly, and you may discover that you lack the in-house skills required to accomplish some or all of the above. There are talented and competent SEOs available all around the world, both as freelancers and through agencies, who can assist. Consider outsourcing some or all of the aforementioned SEO factors and leave the legwork to the professionals.

Hernaldo Turrillo

The post The Best SEO Functions to Outsource as you Grow appeared first on OpenBusinessCouncil Directory.

5 Essential Content Marketing Tactics to Acquire New Leads

Hernaldo Turrillo — Tue, 23 Nov 2021 20:46:37 +0000

Attracting and gaining new leads is essential to grow your business and reach your marketing goals. But to acquire leads, you need to go about it the right way.

For example, untargeted cold calling, salesy posts, and sending your messaging to the wrong audience won’t help your lead generation game.

Your audience wants benefit-driven lead marketing strategies — targeted and valuable strategies rather than generic and disruptive.

Improving your content marketing strategies and tailoring them to attract and delight the right audience is the game-changing approach to acquiring leads and converting them to your customers.

So, if you are here and you want to find out how to gain new leads, you are in the right place because this article explains five unique tactics to get your leads rolling in.

You will begin to see an exponential increase in your lead generation just by re-strategizing your content marketing strategy with these exceptional lead-generating content marketing tactics, so let’s dive right in.

5 Tactics to gain new leads through content marketing

There are five effective tactics to get your audience to warm up to your brand and become qualifying leads for your business. Let’s discuss them below:

1. Send product launch emails

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If you’ve spent tons of time and effort creating something new for your audience, a new product launch email is the way to get your audience to look forward to it. A product launch email is the type of email you send to your subscribers when you want to release a new product, feature, service, or event.

They work well to keep your audience updated about a new release and also to create anticipation.

Product launch mails involve three stages — the teaser email, announcement email, and product launch email. The teaser email is the first email you send, and it happens two weeks before your release.

So, let’s say you and your team are working on a new product or event; here’s where you will give your subscribers a little teaser on what is happening in the background. You can describe what the new product is or what the event will be about, and you can tell them what to expect.

The announcement email is usually sent three days to one week before your product launch. The point of the announcement email is to remind your subscribers about your new product launch and get them ready to make a purchase.

In your announcement email, you get into the details. You explain your products and features and also send it along with a picture of the product, inviting your subscribers to make a pre-order.

The product launch email is sent on the product launch day. Here, you simply tell them the product is open for sale and emphasize why your subscribers need the product. Include simple instructions on how to order and invite them to reply to your email if they have any questions.

Product launch emails are perfect for building your product awareness, attracting new leads, and getting passive subscribers to take action. Ensure to keep them short and simple and back them up with a powerful call to action.

2. Connect with your audience on social media

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Learning how to grow on Instagram, Facebook, Twitter, and other social media platforms is highly effective at helping you generate more leads for your business. We know this because 66% of marketers generate leads from social media.

A wide range of your audience uses social media. it gives you a better chance to explore new opportunities, meet a wide range of audiences and attract new customers to your business.

However, you don’t attract and gain new leads just by being present on social media. It takes strategic actions. You need to inform, educate and entertain your audience using relevant content they find useful.

You can do this by conducting market research to understand your audience and their areas of interest. In addition, create a wide range of content forms, and humanize your brand by hosting live events so your audience can interact with you better.

Your audience is constantly evaluating your performance on social media to decide if they want to do business with you.

So, the best way to convince them is to portray your brand in the best light. Do this by dishing out valuable content, showing up consistently, and keeping the communication line two-sided.

This means engaging your audience in the comments and DMs and providing timely and constructive feedback in the DMs.

Social media platforms are excellent places to promote your products and get qualified leads to subscribe to your mail list. You can do this by promoting an offer on your social media platform and directing your customers to your landing page or website to get their emails.

3. Optimize your landing page

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A landing page is a stand-alone page created to acquire new leads or get your customers to buy your product. Because of the crucial goal they perform, you must put special considerations in setting up your landing page for success.

There are different ways to go about this, but the most effective way is to follow the simple element of designing your landing page. This involves making your landing page easy to navigate and access.

For example, if your landing page takes time to load, is clumsy, and confusing with many irrelevant details, you will repel rather than attract your leads.

The trick is to keep it simple. Optimize your landing page’s speed. Keep the texts simple and short, and let each sentence aim at converting your audience to a lead. In addition, attaching irresistible offers like a lead magnet to your landing page can be powerful at acquiring qualified leads.

Lead magnets are valuable resources you can give your audience in exchange for lead-generating information like their contact details.

However, for this tactic to work, you have to ensure you are offering a lead magnet your audience will find useful and willing to share their contact information to get; otherwise, this approach will be ineffective.

You can also provide social proof to generate trust and build credibility on your landing page. So if you want your audience to download a lead magnet or buy your product and service, you should share your customers’ experiences.

For example, you can include testimonials on how the lead magnet or product has impacted your customers’ lives.

Because people believe in social proof, this technique is excellent to get your audience to take the desired action, just ensure to keep the call-to-action button clear and benefit-driven.

4. Syndicate your content

When you syndicate your content, you make your content available on third-party sites. These sites are usually more popular sites with high engagement rates, so they give your brand the awareness it needs to generate more leads.

Posting your content on these websites gives you higher exposure because it exposes you to a wider audience.

However, to get the best results with content syndication, conduct research and ensure your selected third-party site targets a similar target audience. This is the only way your audience will find your content relevant and useful.

They will also be encouraged to visit your website to find more useful information. In the process, they discover how valuable your brand is and turn to qualified leads you can convert to customers easily.

5. Inculcate SEO practices

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If you want to improve your lead generation, you must make it easy for your leads to find you. The best way to go about this is to simply optimize your content, website, landing pages, and social media for SEO.

You can do this by incorporating basic SEO practices like relevant keywords on your landing pages and websites.

The keywords should be the words your audience searches for the most regarding your product or service.

Another way to improve your searchability is to create your content based on the topics your audience is searching for. Creating content based on these topics will not only make your audience find you easily, but they will also ensure to keep your audience relevant and valuable to your audience.

When your audience finds your page and explores your content, they see you as an expert in your industry, thereby building trust and converting them to leads.

Note that SEO optimization is not restricted to your website alone; you can also make your audience find you easily on social media by optimizing your page with relevant keywords relating to your industry.

This could include creating an effective bio that contains relevant keywords about the products and services you render.

Conclusion

Lead generation is how you gain more customers and grow your business. They are crucial to increasing your sales and gaining customer retention when done right. So, in this article, we discussed five content marketing tactics for lead generation.

These include sending product launch emails, engaging with your audience on social media, enhancing your landing page, syndicating your content, and performing the best SEO practices. Start using these strategies to boost your lead generation results.

Author Bio:
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.

Hernaldo Turrillo

The post 5 Essential Content Marketing Tactics to Acquire New Leads appeared first on OpenBusinessCouncil Directory.

5 Key Online Tools for Real Estate Agents

Hernaldo Turrillo — Mon, 15 Nov 2021 19:16:36 +0000

Web-based software tools make it much easier to impress clients and keep customers happy when working in real estate.

Agents have an amazing amount of choice available to them, so you need to scope out the most suitable solutions that are also within budget.

With that in mind, here is a line-up of programs and platforms that will give real estate specialists a helping hand in a range of scenarios.

Social media marketing tools

Making the most of your social media channels to connect with clients and market your properties is important. Luckily it is possible to do this more effectively if you have the right software in your toolkit.

First you can turn to all-encompassing management platforms like Sprout Social and Hootsuite to do things like scheduling posts to go live on different sites and apps at the perfect time, as well as providing analytical insights into how well your content is performing.

Then you can make use of media creation tools like Canva to conjure up good-looking, professional content which is eminently sharable.

Lastly, with a solid CRM at your disposal, such as Zoho or Salesforce, your social media interactions can be combined with your other customer relationship management responsibilities more easily.

Commission calculators

A commission calculator for real estate agents is the best way to make an accurate assessment of how much money you will generate from a given property deal.

You can extrapolate commission earnings from the sales price of a home as a percentage, and also see what you will be left with after your brokerage has taken a cut, along with a host of other variables.

Being attuned to commission fees is the best way to ensure you receive a consistent income, and that you focus on the transactions that are likely to make you the most cash.

Scheduling tools

Most people who work in real estate have busy schedules, with lots of appointments to keep throughout the course of the average day.

Because of this, it is necessary to use the right software to organize your meetings, house viewings, conference calls and client get-togethers.

If you want to keep costs to a minimum, Google Calendar is a fully-featured, free option. It is also best if you are already a firm fan of Google’s other services, such as Drive for cloud storage and Gmail for email. Equivalents are available from Microsoft and Apple, so even if your allegiances lie elsewhere, top scheduling tools are within reach.

Communication tools

Contacting clients and keeping colleagues in the loop is a breeze so long as you have the right communication tools at your disposal.

For real estate, discrete instant messaging solutions like Slack can serve teams of agents well. Video calling services like Zoom and Skype are also worth investigating, especially if you conduct a lot of client meetings remotely.

It is also worth thinking about how communication can be used for marketing purposes. For example, email marketing campaigns run via platforms like MailChip are efficient and effective, with automation empowering realtors.

Virtual tour tools

Having pictures and video of a property available can help secure a sale without the need for an in-person viewing. However, you can take things even further with the help of software that creates virtual, three dimensional, interactive tours.

Platforms like Matterport have revolutionized real estate sales in recent years, and in most cases all you need is a smartphone to capture the necessary data, rather than having to hire out specialist equipment.

Lastly, the great thing about software tools like these is that they allow you to run a real estate business efficiently and inexpensively, without making compromises.

Hernaldo Turrillo

The post 5 Key Online Tools for Real Estate Agents appeared first on OpenBusinessCouncil Directory.

How to Make Your Branding Details Stand Out

Hernaldo Turrillo — Thu, 21 Oct 2021 00:15:00 +0000

Currently, the world seems to run on smartphones and a stable internet connection. You can even start a business with those tools alone. But, unfortunately, this means the market can easily get flooded with numerous similar business offerings. For this reason, customers must connect with your brand.

Branding is the important process of actively shaping your brand. This typically comes in the form of various elements such as the products and services you offer, all the way to details such as events you support. Nevertheless, it is pretty easy for branding details to get lost in the shuffle of competitor messaging and branding efforts. However, there are ways you can steer clear of this hassle.

Make Them Pop

A simple brand name is easy to remember and straightforward to build around. However, it would neither be unique nor striking. When creating your business plan, consider what your brand stands for and represents. For instance, think about the name you want, how you want people to look at your brand, etc. The basic concept is to start with a solid foundation.

You also have to make sure your products and branding pop when placed among a sea of competitors. For instance, when planning to hand out promotional products at a trade show, think outside the box about what you could offer or do differently to catch people’s eye. You can offer them the best highlighter pen at the event and include a mini planner to start using the highlighter immediately.

You can also offer products based on the season, like a fan for the summer or hand warmers for the winter. The rule of thumb is to do your market research, see what competitors are doing with their branding, and ideate ways to do things differently.

Brand Partnerships

Brand partnerships are a great way to strengthen a specific campaign and attract new customers. It also helps to amplify the brand messaging you are looking to convey. Sometimes, partnerships are an obvious choice. However, that is not always the case.

While there are no set rules on who you should partner with, you should ideally collaborate with a brand of a similar style yet different product/service offerings. This will help you further establish who you are as a company. Ensure you are offering a high-quality collaborative product or limited services. It will help make the partnership feel exclusive and unique, often creating more buzz.

Socially Conscious Branding

In the present world, every business wants to be the “good guy brand.” The reason behind this is quite simple—the companies that appear good generally see better revenues.

Many young customers these days are becoming more interested in purchasing from brands that are ethical and socially conscious. They support brands that are also good citizens. A common example is Toms Shoes. They give away a pair of shoes to those in need for every pair sold.

Your job here is to either find ethically sourced product chains or work with a charitable organization to give back. Whatever option you choose, it’s worth it to do things right. You might also want to consider throwing an event or creating a unique product to support a particular cause. It will help draw positive attention to your brand.

Utilize Social Media

With more than 3.96 billion people on social media globally, there is no better way to promote your products, services, and unique offerings than through popular social media channels. By coming up with content that cuts through the noise, you can help your brand draw the most attention. Building your brand presence on social media is vital to making your business appear more aesthetic and sharing your message with the world.

Nonetheless, ensure you put enough thought into the type of content you put out about your business. Quality remains essential alongside quantity. Also, be consistent with posting for optimal engagement.

Think Outside the Box

Ask yourself, is there something you can do differently from your competitors? For example, can you offer a new product or service? Or, is there a different way of doing things?

Try going subtle if your competitors are loud and colorful with their logos, messaging, and brand names. If every social media page in your industry looks the same, try something new with your brand’s social media handle.

Start by identifying your intentions as a brand and the type of people you are looking to attract. This will help you discover how you can approach your brand in a unique and unconventional way. Then all you have to do is execute your ideas.

Empower Your Business with Branding

Branding is an action that might seem daunting at first. There are a lot of steps involved, from planning to assets to essential personnel creating your unforgettable brand. Nonetheless, it is empowering. When you speak up with branding instead of having others tell your story, the whole world will be more likely to listen.

Hernaldo Turrillo

The post How to Make Your Branding Details Stand Out appeared first on OpenBusinessCouncil Directory.