Given the high level of competition in the business sector across all industries, it is necessary to develop new and innovative methods of attracting followers on social media, particularly on a popular social network such as Instagram, which businesses all over the world use extensively to promote their brands and achieve success and profit.
If you want to survive as a brand and achieve business growth and growth on Instagram, you need to have followers who will properly communicate with your brand, regardless of your niche.
For this reason, perhaps the best decision you can make is to look for a comprehensive solution, like a specialized social media agency, to help you gain real Instagram followers who will engage with your content and are interested in what you have to offer.
Using new, powerful, innovative methods and tools such as AI will help you achieve organic growth which would prove the legitimacy and stability of your business, and, as a result, would retain existing customers and attract new potential customers. Achieving organic growth is important because Instagram users can easily identify bots and fake profiles with fake users and this could negatively affect your business.
Conversations Should be Аutomated
In the beginning, Instagram was simply a way for people to share photos with their friends. Today, it’s a colossal social media platform that has 1 billion active users every month. Instagram’s addition of the Instagram Messenger function was a step toward assisting followers in staying connected with their favorite Instagrammers.
Instagram Messenger is a great channel for businesses to connect with their customers. But the large volume of direct messages means that it’s hard for businesses to manage and respond to all those conversations themselves. Instagram automation lets you send a direct message to everyone who follows you or a targeted group of people who have commented on a certain post.
Run Contests and Promos
Consumers love discounts. People want to get something they want or need as cheaply as possible. Only 18% of marketers give consumers what they want—discounts on social media. That is a clear discrepancy between expectations and reality.
Engage your audience and build loyalty by hosting regular contests, giveaways, or promotions on Instagram. To increase your giveaway’s reach, have users follow you and any other brands you’re working with. If you want your followers to stick around and follow you regularly, consider holding monthly or quarterly giveaways.
Be Sure to Hashtag Your Posts Correctly
It’s always a good idea to include relevant hashtags because that helps your target audience find you. Using them wisely can also help you gain more engagement and get your content in front of a wider audience. If you include 30 hashtags in a single Instagram post, it’s unlikely that your followers will find anything.
Using a lot of hashtags on Instagram can make your photo look spammy and decrease its credibility with users. Instead, use the right hashtags to increase your post’s reach. Use three to five relevant hashtags. This will attract genuine followers while keeping your post looking realistic.
Posting at the Right Moments Is Crucial
Trial and error will help you identify the best times for posting. Depending on your audience’s demographics and business industry, the best times for posting might differ. If you want your business to grow on Instagram, then make sure you tap into opportunities that exist in the Instagram ecosystem. With Insights, you can see when your followers are most active.
If you post different kinds of content at various times, you’ll understand when your audience is most responsive to certain types of content. You may also learn what time of day is best for posting. You can, then, create a posting schedule to get as many interactions as possible on your posts.
Collaboration With Micro-Influencers Is a Smart Move
Collaborating with relevant influencers can help spread your content, boost your account’s growth rate, and increase your reach. Influencer marketing can help you reach new customers by placing your content in front of a target audience unfamiliar with your brand. This means that an influencer becomes your brand ambassador.
Instead of partnering with influencers with massive followings, look for the smaller-scale ones that have a lot of influence in their niche. Micro-influencers may have fewer followers, but they are often more engaged and authentic than celebrities meaning they can engage niche audiences and help businesses grow organically.
Final Words
Instagram can be a tough place for brands to grow organically, but it’s not impossible if you take small steps every single day. Today’s most successful brands are using unconventional marketing tactics to stay ahead of the competition. Organic growth strategies can help you market your brand effectively without breaking the bank.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.