guidebooks Archives - OpenBusinessCouncil Directory

Winning Isn’t Working Anymore – It’s Time To Redefine Success

Hernaldo Turrillo — Thu, 08 Oct 2020 11:01:42 +0000

Winning Isn’t Working Anymore – It’s Time To Redefine Success

International Diplomat and Olympic Medallist: Why we can all do better than first place

‘It’s all about results!’ ‘Winning isn’t everything, it’s the only thing!’ ‘Don’t be a loser!’ These phrases resound from the playground to the boardroom. But our laser-like focus on results is a fallacy. Athletes win gold and still feel
empty and unfulfilled; business leaders reach the top of their game but feel burnt out and struggle to motivate their employees; pupils with armfuls of A grades find themselves ill-equipped for the workplace; politicians fight to
win elections but seem unable to tackle the global issues of our time.

UK Olympic medallist, international diplomat and business coach Cath Bishop investigates why our ‘winning’ obsession isn’t working, even for the winners. In The Long Win: The search for a better way to succeed, Cath
draws on her personal experience of high-performance professional environments, tracing how the idea of winning has become a defining concept across sport, business, education and politics. She explores how our obsession with winning at all costs is holding us back in schools, workplaces, on sports pitches and at the ballot box, and offers a new, broader approach – The Long Win.

Long Win Thinking – A new way to define success

Tyson Fury spoke out about ‘the emptiness that followed his greatest victory’ and Buzz Aldrin, one of the first men on the moon, described his ‘magnificent desolation’ after returning to his life on earth. Winning-focused cultures were found at the core of the 2008 financial crisis. If winning isn’t working even for the winners, it’s time to rethink success.

‘Long Win Thinking’ advocates a broader way of looking at success to combat the toxic ‘winning mindset’, including the three Cs of long-win thinking:

Clarity – Get clear about what matters. What’s your ‘why’? What does success today look like and how does it connect to your longer-term purpose?

Constant learning – Keep developing even when you fail. Define success through your personal growth rather
than external results.

Connection – Prioritise your relationships. Collaborate and cooperate rather than compare yourself with others.

We face more complex challenges in our lives, personally and collectively, that require a different response across education, business, sport and politics. The Long Win offers us a way to redefine what winning in the 21st
century means for all of us.

About the author

Cath Bishop is a leadership expert and writer, bringing her unique experience in both top-level sport and international diplomacy to the most pressing issues facing businesses in the 21st century. She competed as a rower at three Olympic Games, becoming part of the first British women’s crew to win the World Championships and winning a Silver Olympic medal in coxless pairs event. As a senior diplomat, she worked on policy and negotiations, specialising in the stabilization policy for conflict-affected parts of the world.

Cath now works as a coach, facilitator and consultant, advising global businesses on team and leadership development and cultural change, and teaches on the Executive Education Faculty at the Judge Business School, Cambridge University and other leading business schools. Cath is a regular newspaper reviewer on Radio 4’s
Broadcasting House and has commentated on rowing for the BBC, Eurosport and BT Sport.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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NEW BOOK: Dynamic Digital Marketing

Hernaldo Turrillo — Tue, 17 Dec 2019 11:43:14 +0000

NEW BOOK: Dynamic Digital Marketing

From social media, email, content and search marketing, to advertising, the possibilities are endless for today’s digital marketers. Yet too many fail to see revenue generated from their digital advertising.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment.

New book, Dynamic Digital Marketing contains 8 Powerful Ways to Market Your Business Online. From search engine optimisation to brand-boosting strategies, author Dawn McGruer explains how any business or individual can increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customer.

“It’s rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you.

If you are an entrepreneur or business owner and your bottom line depends on understanding and embracing digital marketing this book is for you.

In fact, Dawn has a wonderfully easy writing style that makes it easy to both read and absorb and to me that is really important.

There is no point buying a book just for it to sit on the shelf. I wouldn’t really call it a book, I’d call it a handbook – and the more you use it, the more impact you’ll have; on your customers and your bottom line.” – Shaa Wasmund MBE | Best Selling Author, Entrepreneur & Speaker

Dawn is an expert at making businesses and brands shine online. Passionate about helping entrepreneurs and organisations maximise their digital marketing profits, she developed her multi-award-winning framework – the Dynamic Digital Marketing Model – which reveals the specific daily actions to drive profits and save time money and effort.

Offering step-by-step guidance, Dynamic Digital Marketing is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes, showing readers how to use the model to market their business online whilst transforming themselves into a proficient digital marketer.

“If you want to keep ahead of your competitors in the digital age then Dawn McGruer’s book lays out the steps to market your business and revolutionise your online presence – Perfect for any age at any stage!” – Andy Harrington | Sunday Times Best Selling Author Passion Into Profit Founder of The Professional Speakers Academy

Based on the author’s 20 years’ experience in digital marketing, readers will learn how to:

• Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers

• Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more

• Amplify their brand, cultivate customers, and increase profits

• Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in their overall digital marketing strategy

Whether readers are just entering the world of digital marketing or have had an internet presence for some time, Dynamic Digital Marketing contains valuable insights for all into what works – and what doesn’t.

Dynamic Digital Marketing will be available in hardcover and e-book priced £23.99 wherever books and ebooks are sold

The Author

Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success.

Dynamic Digital Marketing

• Dynamic Digital Marketing

• By Dawn McGruer

• Out Now

• Paperback Version: £23.99

Other Books

https://www.openbusinesscouncil.org/culture-fix-the-game-changing-playbook-to-transform-workplace-culture-and-boost-productivity/

Hernaldo Turrillo

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Culture Fix: The Game-Changing Playbook To Transform Workplace Culture And Boost Productivity

Hernaldo Turrillo — Wed, 06 Nov 2019 11:48:22 +0000

Culture Fix: The Game-Changing Playbook To Transform Workplace Culture And Boost Productivity

While a positive company culture can lead to higher productivity, sales and fewer absences at work, a poor one can lead to bullying, harassment and reduce overall productivity. Culture has a value, it is the key to success for every organisation. New book Culture Fix: How to Create a Great Place to Work shows how this culture can make the difference.

Colin D Ellis has worked with companies all over the world including Red Bull, Thomson Reuters and in New Zealand and Australia’s government to help them transform their cultures – from boosting happiness at work to tackling harassment and bullying – in order to improve productivity and employee experience. In a competitive jobs market, this is essential to attracting – and retaining – top talent. As flexible and remote working is becoming the norm, he reveals how to ensure this doesn’t negatively impact the drive, cohesion, shared purpose and innovation of teams.

Culture Fix: How to Create a Great Place to Work is a game-changing playbook for building an enviable company culture. This practical book will teach CEOs, managers and team leaders to build self-motivating teams that not only bring value but create a fantastic employee experience.

Why this book matters:

• 92% Of senior executives cited cultural change as a critical driver to increase their company values, but only 16% said their culture was where it needed to be.

• Poor company culture can lead to workplace bullying, harassment, lack of productivity.

• Vibrant company cultures can lead to higher productivity, sales and led to fewer absences and safety incidents.

• In the developing world of AI and machine learning, developing emotionally intelligent teams has never been more important.

• Millennials are prioritising organisations that offer purpose and a great culture over money

• Contains exclusive case studies from HSBC, Zappos, Google, government, business, hospital trauma teams and Manchester United.

Culture Fix is based on the six pillars of company culture: Personality & Communication, Vision, Values, Behaviour, Collaboration and Innovation. Readers of the book will learn how to build an aspirational vision for teams and organisations; a practical advice on culture, based on real world case studies; the importance of emotional intelligence in a successful team; how to determine if your current team is stagnant and the needed skills to manage diverse teams, from remote workers to crossing cultural barriers.

A practical, insightful, honest and funny, book, Culture Fix shows how to create a workplace where brilliant people can accomplish brilliant things.

The Author

Colin D Ellis is an expert on workplace cultures and project management, as well as an award-winning international speaker. Colin is the author of two books, Culture Fix and The Project Book. He works with organisations and people around the world to help them change the way they get things done and creates cultures where brilliant employees thrive. Colin grew up in Liverpool in the UK, but has since lived and worked across the globe. He travels frequently and is currently based in Melbourne, Australia.

Culture Fix

• Culture Fix: How to Create a Great Place to Work

• By Colin D Ellis

• Out Now

• Paperback Version: £10.31

https://www.openbusinesscouncil.org/all-about-4ir-ai-blockchain-fintech-iot/

Hernaldo Turrillo

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NEW BOOK 4IR: AI, Blockchain, Fintech, IoT – Reinventing A Nation By Dinis Guarda and Rais Hussin

Hernaldo Turrillo — Mon, 21 Oct 2019 11:51:55 +0000

NEW BOOK 4IR: AI, Blockchain, Fintech, IoT – Reinventing A Nation By Dinis Guarda and Rais Hussin

4th Industrial Revolution – 4IR and all the emerging technologies that are part of this concept are disrupting the world as we know it, particularly affecting nations and businesses that need to adapt quickly to avoid being left behind.

Dinis Guarda and Dr. Rais Hussin, two leading global voices in strategy and research, analyse how future digital tech can be used to developing nations in the publication of a new book titled “4IR: AI, Blockchain, Fintech – Reinventing a Nation.”

The book offers keen insight into the present and future of the 4IR and how the associated variety of evolving technologies can and will have a significant impact on economies, societies and individual people. The book challenges nations to prepare for 4IR, asking them to focus on the needs of their society leading to a future of sustainable, mindful economic growth on a global playing field, and how these, if rightly utilized, might contribute to a better world where nations are seen as collaborators rather than adversaries.

“4IR – Reinventing a Nation” assembles an array of expert thought leaders who all contributed research to the new book and is a testament to the impressive and expansive global network that Dinis Guarda has built during his 25-year career. The list of contributors includes a foreword by Eric Van der Kleij – the founder of London Tech City and Level 39, Emmanuel Daniel, author and founder of Asian Banker, Guenther Dobrauz Saldapenna, author and Director at PWC, Yoshiyuki Yamamoto, advisor to the UN, Efi Pylarinou, world influencer in Fintech, Thomas Power, author and global authority in Social media, innovation and tech, and also Maria Fonseca, Anca Petre, Dr Margarita Peredaryenko, Michael DaCosta Babb, Hernaldo Turrillo and Javed Khattak.

The book explains, highlights and reflects on the crucial technologies of AI, Blockchain, Fintech, and IoT that are at the core of the 4th Industrial Revolution. “4IR: Reinventing a Nation” discusses the risks and threats and explores how we can best harness the opportunities, strengths, and potential of these technology tools for the future advancement of countries and its citizens. And it further examines how smart cities can experiment with prototyping and fostering scalability around 4IR techs, while at the same time assessing its associated risks.

The authors, Dinis Guarda and Rais Hussin, have experience and authority in dealing with governments, global strategy, operations and projects in AI, Fintech, Blockchain and IoT. The book explains these technologies and offers solutions for individuals, businesses and for the economy at large, facilitating growth through the aggregation of 4IR technology tools.

Dinis Guarda and Rais Hussin highlight from the new book, 4IR: AI, Blockchain, Fintech. Reinventing a Nation:

“The most important question a nation has to answer is whether it has crafted the right narrative and value for its citizens. Most would agree that the best value creation is about growing the economy in a sustainable way, managing a balanced and inclusive society, making sure there are enough jobs and wellbeing for all its citizens, and that the country overall is fostering positive social impact and stability. This is complicated in the present world though. We live in a new world that is changing at a velocity that has never been witnessed in human history, driven by the 4.0 industry revolution (4IR) and its disruptive technologies.”

The Authors

Dinis Guarda is an author, speaker, serial entrepreneur, advisor and CEO. Dinis is the author of the books “How Businesses and Governments can prosper with Fintech, Blockchain, and AI?”, “Blockchain, AI and Crypto Economics – The Next Tsunami” among others. He is listed in various global fintech, blockchain, AI, social media industry lists as an influencer in top positions (5/10/20) within global rankings such as Top People in Blockchain by Cointelegraph and The Artificial Intelligence Power100. Dinis is the founder / CEO of ztudium which manages blocksdna, intelligenthq.com, openbusinesscouncil.org, lifesdna. He is the co-founder of fashionabc and Techabc.

Dr. Rais Hussin is an avid strategist, perennial wordsmith, social engineer, accountable entrepreneur, and serious policy intellectual. He is currently the President / CEO of EMIR Research which specializes in data-driven research on any given national or international issues. Dr. Rais also serves as Co-Chairman of Deutsche Malaysia Ventures, which he co-founded to promote inbound investment, technology, and execution for high-tech, high-value projects in Malaysia and the exciting growth markets of the ASEAN economic zone.

“4IR: AI, Blockchain, Fintech, Reinventing a Nation” is published by Emir Research and ztudium and is available in multiple bookstores worldwide and in Amazon book sale. The price is $25 in paperback, $35 in hardcover and $15 in Amazon Kindle.

4IR: Reinventing a Nation

4IR: AI, Blockchain, Fintech – Reinventing a Nation.

By Dinis Guarda and Dr. Rais Hussin

Out Now

Paperback Version: $25

Other Books

https://www.openbusinesscouncil.org/new-book-making-lasting-difference-shows-keep-non-profits-sustainable-resilient-relevant/

Hernaldo Turrillo

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New Book ‘Making a Lasting Difference’ Shows How To Keep Non-Profits Sustainable, Resilient And Relevant

Hernaldo Turrillo — Fri, 11 Oct 2019 13:36:11 +0000

New Book ‘Making a Lasting Difference’ Shows How To Keep Non-Profits, Sustainable, Resilient And Relevant

Non-profit organisations matter – some fill the cracks left by local authority budget cuts and shrinking public services. Others bring together local groups around a common interest – building cohesion, enhancing community welfare and providing individuals with a sense of belonging.

From food banks to housing associations to national care providers and dementia cafes – non-profits come in all shapes and sizes. In Making a Lasting Difference, Graeme Reekie explores the challenges facing the non-profit sector and identifies the capabilities every non-profit needs in order to ensure it can fulfil its mission and purpose.

Why this book matters:

The voluntary sector in the UK has a total income of £50.6bn and contributes £17.1bn to the UK economy
There are more than 167,000 not for profit organisations in the UK
Finances in the sector are shrinking, demand is growing and capacity is overstretched
It has never been more important for non-profit organisations to protect themselves and ensure they are able to meet new challenges
Making a lasting difference by Graeme Reekie focuses on action, setting out the main challenges to survival and growth facing non-profit organisations
Packed with the practical models, methods and tools needed to ensure non-profit survival.

Reekie addresses one of the most common challenges for non-profits – saying ‘yes’ too often. Although this is often done for the best purposes – an attempt to help more people or obtain additional funding – it can often end in undermining of the health of the non-profit as their mission becomes diluted and their resources exhausted.

Making a Lasting Difference provides clear guidance and practical tools to help every non-profit organisation assess and understand their strengths and challenges, through ensuring they have strategies around each of the five essential capabilities:

Involvement – how to generate buy-in from people, communities, staff, board members and partners
Income generation – how to ensure you take a holistic approach to raising revenue
Innovation – how to nourish and encourage incremental innovation
Improvement – do your systems and structures inhibit or encourage improvement?
Impact measurement – how to monitor, evaluate and measure the difference you are making.

These five core interrelated capabilities are the foundation stones of a healthy non-profit and help ensure non-profits have the capacity to fulfil their mission, remain sustainable, and make a lasting difference.

The author:

Graeme Reekie is a leading non-profit consultant with 30 years of experience in the UK public and voluntary sectors. Based in Scotland Graeme’s business (Wren and Greyhound) specialises in helping non-profit organisations devise long term strategies and plans for organisational sustainability and success. Graeme is particularly expert at helping organisations find their way through complex challenges relating to survival and growth.

Graeme has become synonymous with the topic of non-profit sustainability since launching the Lasting Difference toolkit in 2016. A respected consultant, facilitator and speaker with a growing international reach and reputation, his ideas are changing the way we think about and act on sustainability.

Making a lasting difference

Making a Lasting Difference
By Graeme Reekie
Out Now
Paperback Version: £14.99

Other books

The Digital Big Bang: The Book That Explores The Future Of Cybersecurity

Hernaldo Turrillo

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The Digital Big Bang: The Book That Explores The Future Of Cybersecurity

Hernaldo Turrillo — Mon, 07 Oct 2019 11:55:13 +0000

The Digital Big Bang: The Book That Explores The Future Of Cybersecurity

The Digital Big Bang: The Hard Stuff, The Soft Stuff, And the Future of Cybersecurity explores approaching cybersecurity like science. Like the scientists of centuries ago who led the search for knowledge about the cosmic big bang, space and the science behind it, this book includes thoughtful observations, hypothesis, and conclusions on cyberspace and the ‘digital’ big bang from many of today’s cybersecurity leaders.

The book is authored by Phil Quade, who brings three decades of security experience in numerous private and government organisations. He believes that: “Embracing cybersecurity as a science can be an incredibly powerful and effective way to underpin innovation.”

Further, the book contains contributions from more than 30 of the most accomplished leaders in the cybersecurity field who share their knowledge and experience from working on the front line in industries that keep changing in the world of digital transformation. These contributors represent the most important industries and organisations globally, including academia, airlines, financial management, healthcare and government.

Cybersecurity subjects that The Digital Big Bang covers include:

Speed and connectivity; the core and binding strategies of cybersecurity
Authentication, patching, and training; frequent elementary shortfalls
Cryptography, access control, and segmentation; fundamental and proven strategies
Visibility, inspection, and failure recovery; advanced strategies and sophisticated cybersecurity operations
Complexity, privacy, and human frailty; higher-order dimension factors that can eclipse computing wizardry
The future of cybersecurity, including AI, ML and securing hyperconnectivity

The Digital Big Bang will be of interest to anyone faced with the challenges of 21st century cybersecurity in all industries and sectors, including business leaders, policy makers, analysts and researchers as well as IT professionals, educators, and students.

The Author

Phil Quade is the CISO of Fortinet (NASDAQ: FTNT). Phil brings more than three decades of cyber intelligence, defense, and attack experience working across foreign, government, and commercial industry sectors at the National Security Agency (NSA) and partner organisations, such as US Cyber Command, the CIA, and others.

The Digital Big Bang: The hard stuff, the soft stuff, and the future of cybersecurity

The Digital Big Bang: The Hard Stuff, The Soft Stuff, And the Future of Cybersecurity
By Phil Quade
Published by Wiley
Paperback Version: £22.99

Other Books

New Book: What Philosophy Can Teach You About Being a Better Leader

Hernaldo Turrillo

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New Book: What Philosophy Can Teach You About Being a Better Leader

Hernaldo Turrillo — Fri, 27 Sep 2019 09:59:57 +0000

What Philosophy Can Teach You About Being a Better Leader

More and more people feel alienated from the businesses they work for. Traditional management practices are rooted in economics and psychology. The business world has lost sight of the important lessons from moral philosophy and this has led to a focus on numbers and productivity rather than the people who make those numbers happen. As a result, trust in leaders and organizations is at an all-time low and many people feel unhappy and disillusioned at work.

What Philosophy Can Teach You About Being a Better Leader argues that the leaders who will succeed in the uncertain and complex world of work, are the ones focusing on their workforce and valuing its members as people, rather than just cogs within the machine.

The four business experts and authors of this important new book argue that the rise of the ‘omnipotent leader’, who focuses on telling rather than leading, risks creating a generation of feudal CEOs and needs to be resisted. They show how leaders need to learn from philosophy about the importance of asking the right questions. They consider the main issues plaguing today’s leaders such as what a “good” leader really is, through the eyes of the greatest philosophers.

Why this book matters:

Modern management practices aren’t working. Workers are disengaged, frustrated and feeling unvalued in traditional company structures
15.4 million working days are lost a year due to work-related stress, depression and anxiety according to the Health and Safety Executive
Workload pressures and a lack of managerial support were the main work factors cited as causing work related stress, depression or anxiety
For decades work has become dehumanised, with employees treated as tools or assets rather than people. A result of business leaders placing economics, management theory and organizational psychology centre stage
In their new book What Philosophy can teach you about being a better leader – four thought leaders from the UK’s top Business schools examine what has gone wrong and show how thinking from Socrates, Aristotle, Kant and Nietzsche can restore humanity to the workplace and help leaders build thriving, profitable and successful businesses

With the help of Aristotle, Socrates, Kant and Nietzsche, as well as a whole host of other brilliant minds, they turn traditional management practices on their head, showing how traditional attempts to ‘engage’ employees such as the ‘town hall’ and other top down communications efforts are doomed to fail.

Instead they draw lessons from philosophy on what it means to be human, and about finding fulfilment and living a good life. Showing how moving away from traditional, hierarchical, risk focused control structures can lead to improved employee engagement, increased productivity and better outcomes for the entire business.

The Authors

David Lewis is Programme Director for Executive Education at London Business School and a renowned strategy and leadership expert.

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years.

Dominic Houlder is an Adjunct Professor in Strategic and Entrepreneurial Management at London Business School. He is internationally recognised as a leading business strategist.

Alison Reynolds is faculty at Hult Ashridge Business School and recognised on the Thinkers50 radar for her research.

What Philosophy Can Teach You About Being A Better Leader

What Philosophy Can Teach You About Being a Better Leader
By David Lewis, Jules Goddard, Dominic Houlder and Alison Reynolds
Published by Kogan Page
Paperback Version: £14.99

Other Books

Create Uniqueness: The Book That Helps Turn A Passion Into A Business

Hernaldo Turrillo

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Create Uniqueness: The Book That Helps Turn A Passion Into A Business

Hernaldo Turrillo — Mon, 23 Sep 2019 10:21:03 +0000

Create Uniqueness: The Book That Helps Turn A Passion Into A Business

At 23-years-old Riccardo Pozzoli was interning in a marketing office in Chicago. One evening, he brought the domain The Blonde Salad and his business partner published their first post. This was just the start of an incredible business journey, which has gone on to turnover millions of Euros, and just three years later, has now led to Riccardo lecturing about his business to students at Harvard University and Columbia Business School.

Create Uniqueness: How to turn a passion into a business, is a recounting of Riccardo Pozzoli’s inspiring entrepreneurial story, from ambitious intern to becoming one of Italy’s most admired entrepreneurs. It shares all the lessons he learned along the way, and provides an inspirational guide to help readers turn their own passions into a business.

Why this book matters:

The author, Riccardo Pozzoli, co-founded the fashion phenomenon The Blonde Salad at age 23. He is now regarded as one of Italy’s most admired entrepreneurs.
Essential advice for anyone looking to create their own start-up company for the modern market. The Italian edition has already inspired the launching of many new startups.
The book includes exclusive insights from insiders at Depop, Deliveroo, Conde Nast and Rolling Stone.
Written by a pioneer of influencer marketing who has lectured on the subject at Harvard University and Columbia University.

Offers exclusive insights learnt from his entrepreneur success story in the modern age, from influencer marketing, thinking global, innovation, to the startup process.

This practical guide to starting a business in the modern age is perfect for first-time entrepreneurs. Riccardo shares practical advice on turning any passion into a profitable business, including everything from using social media channels and influencers effectively to engage with audiences; also learning the importance of positioning and telling a story; securing funding for a start up and the different ways of doing this; building long-term relationships and creating constructive partnerships and creating uniqueness and developing individual commercial DNA.

The book contains insightful contributions from insiders at businesses who have found booming success in the modern time, from Depop to Deliveroo. At the heart of the book is one clear message – anyone who is willing to take a chance on themselves has the makings of a startupper – it is an eye-opening read which has already inspired the opening of many startups through its publication in Italy.

The author

Riccardo Pozzoli is one of Italy’s most admired entrepreneurs, a serial startupper, influencer and a revolutionary in the field of influence marketing. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS), he has since gone onto found Foorban and the Chiara Ferragi Collection. Riccardo has lectured on influencer marketing at Harvard University and Columbia University. He is a partner and advisor at Depop, the B-Corporation Treedom, and WAMI. Riccardo is also an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti, as well as being the Influencer and Creative Director for Conde Nast Italia’s social media.

Create Uniqueness

Create Uniqueness: How to turn a passion into a business
Written by Riccardo Pozzoli
Published by Kogan Page
Paperback Version: £12.98

Other Books

Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’

Hernaldo Turrillo

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Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’

Hernaldo Turrillo — Thu, 19 Sep 2019 13:01:03 +0000

Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’

Outrage culture has left businesses unable to sincerely say sorry. Instead they apologize routinely for trivial transgressions, issuing ‘fauxpologies’, ‘nonpologies’ and baffling their customers with incomprehensible jargon in a way that undermines their reputation, damages their credibility and impacts on their bottom line.

In The Apology Impulse, authors Cary Cooper and Sean O’Meara reveal how businesses are getting it wrong on an epic scale.

Whether it’s Paperchase apologising to the Twitterati for a marketing promotion with the Daily Mail and cutting themselves off from the Mail’s 1.5m readership by promising never to advertise with them again. Or the boss of United Airlines apologising for ‘reaccomodating’ a peaceful passenger who was bloodied by United staff and physically dragged from his reserved seat so it could be given to aircrew for United’s operational convenience. Cooper and O’Meara show how the business world is increasingly driven by an instinctive fear of mass disapproval and hyper-sensitivity to even the smallest criticism. They apologise for the most trivial of things but withhold the big apologies when things really go wrong, due mainly to an unfounded fear of litigation.

Getting it wrong is damaging – but getting it right can enhance an organisation’s reputation even in the midst of a major crisis. Nick Varney CEO of Alton Towers was widely praised for his direct, plain-speaking and empathetic handling of the rollercoaster crash. He accepted full responsibility and made sure the victims were at the heart of his response, famously replying “you’ll forgive me if I’m not really focused on the share price at the moment”, when asked about the commercial impact.

Why this book matters:

More and more businesses are apologising – but few of them are actually saying sorry. In just one month in 2018 there were 35 public apologies from high-profile organizations and individuals. More than one per day
In 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apology. The word ‘sorry’ didn’t appear once
Many businesses are now addicted to issuing fauxpologies. They are hyper-vigilant, over-sensitive and lack the confidence and integrity to apologise correctly or to stand their ground- and its hurting their bottom line
Getting an apology wrong costs – BP spent $50million on ‘apology advertising’ after the definitive bad apology by the CEO who ‘wanted his life back’ following the Gulf of Mexico oil spill
Apologising correctly can pay dividends – Tesla’s value leapt by $475bn when Elon Musk apologised for being rude to investors
The Apology Impulse explores the best and worst examples and shows how by apologising properly and delivering an honest sorry, businesses can survive a crisis, please customers and enhance their corporate reputation.

The Apology Impulse explores our modern addiction to apologising without really saying sorry. It looks at the best and worst examples to help readers understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.

It reveals the tricks and techniques we all use to evade, reframe and divert from what we did. Explaining the psychological reasons why people quickly demand apologies and why businesses are so quick to give them.

This important book illustrates why stage-managed apologies can harm businesses and their clients and provides essential lessons for every business, CEO or communications professional who may find themselves in the eye of a crisis in the future.

The Authors

Professor Sir Cary Cooper is the President of the CIPD, 50th Anniversary Professor of Organizational Psychology and Health at the ALLIANCE Manchester Business School, University of Manchester. In 2015 & 2016 Sir Cary was voted the Most Influential HR Thinker by HR Magazine, and then inducted into their HR Hall of Fame.

Sean O’Meara is the founder and MD of Essential Content a specialist content and PR agency. He’s worked with leading organisations including The Co-Op Bank and the BBC.

The Apology Impulse

The Apology Impulse
Written by Professor Sir Cary Cooper and Sean O’Meara
Published by Kogan Page
Paperback Version: £45.00

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The post Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’ appeared first on OpenBusinessCouncil Directory.

SDGs: The Book To Harnessing Business To Achieve UN’s Development Goals Through Finance, Tech And Law Reform

Hernaldo Turrillo — Fri, 13 Sep 2019 11:34:31 +0000

SDGs: The Book To Harnessing Business To Achieve UN’s Development Goals Through Finance, Tech And Law Reform

To achieve the ‘World We Want’, much needs to be done. To make the ambitious goals a reality, trillions of dollars need to be harnessed to mobilise finance and accelerate progress.

New title, Sustainable Development Goals offers practical pathways for achieving and implementing the new 2030 Agenda for Sustainable Development. Bringing together leaders from the World Bank, the financial and business sectors, the start-up community and academia globally, it explains what the SDGs are, how they came about and how they can be accelerated.

Containing real-world case studies and authoritative insights which address how to direct investment of existing financial resources and re-align the global financial system to reflect the SDGs, this important and topically relevant book consists of in-depth chapters which discuss how financial institutions, such as UBS Wealth Management, Manulife Investment Management and Moody’s Investor Services are supporting the SDGs. The opportunities arising from Blockchain, Big Data, Digital Identity and cutting-edge FinTech and RegTech applications are explored, whilst the relevance of sustainable and transparent global supply chains is underscored. Significant attention is paid to law reform which can accelerate progress of the SDGs through SME Financing, Crowdfunding, Peer-to-Peer Lending and tax restructuring.

Business leaders, academics, government departments tasked with finding solutions and those working in corporations, financial institutions and NGOs will find this book to be essential reading on the topic, and the recommendations contained within are critical for supporting a fundamental shift in thinking from business and governments around the world, and for building a more just and prosperous future for all.

The Editors

Julia Walker is a senior global business executive with 20 years experience in the private sector principally in finance, technology, and risk management. She currently runs market growth and strategy in Asia for one of the world’s largest providers of financial markets data, Infrastructure, and Risk Intelligence and is a member of the United Nations Secretary General’s Task Force of Digital Financing of the Sustainable Development Goals.

Dr Alma Pekmezovic is a consultant to the Asian Development Bank, Sydney, Australia. Her key areas of expertise include capital markets law, corporate law and governance, and commercial law reform. During 2006 to 2015, Dr. Pekmezovic taught corporate and commercial law at La Trobe University School of Law, Melbourne, Australia. She was formerly a Lecturer in Law at Bucerius Law School in Hamburg (2015–2018) and a Visiting Research Fellow at the Max Planck Institute for Comparative and International Private Law in Hamburg, Germany.

Dr Gordon Walker SJD (Duke) is an Emeritus Professor of La Trobe University; Adjunct Professor at Curtin University School of Law; Visiting Professor, University of Padua Law School, Italy; and an advisor to the Asian Development Bank (ADB) designated as International Business Law Expert and International Financial Sector Expert. His research contracts at the ADB principally involve law reform in the areas of securities regulation, company, secured transactions and FinTech within the Private Sector Development Initiative (PSDI-III) in the South Pacific.

Sustainable Development Goals

Sustainable Development Goals
Edited by Julia Walker, Dr Alma Pekmezovic and Dr Gordon Walker
Published by Wiley
Paperback Version: £60.00

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The post SDGs: The Book To Harnessing Business To Achieve UN’s Development Goals Through Finance, Tech And Law Reform appeared first on OpenBusinessCouncil Directory.