Create Uniqueness: The Book That Helps Turn A Passion Into A Business

Create Uniqueness: The Book That Helps Turn A Passion Into A Business
Create Uniqueness: The Book That Helps Turn A Passion Into A Business

At 23-years-old Riccardo Pozzoli was interning in a marketing office in Chicago. One evening, he brought the domain The Blonde Salad and his business partner published their first post. This was just the start of an incredible business journey, which has gone on to turnover millions of Euros, and just three years later, has now led to Riccardo lecturing about his business to students at Harvard University and Columbia Business School.

Create Uniqueness: How to turn a passion into a business, is a recounting of Riccardo Pozzoli’s inspiring entrepreneurial story, from ambitious intern to becoming one of Italy’s most admired entrepreneurs. It shares all the lessons he learned along the way, and provides an inspirational guide to help readers turn their own passions into a business.

Why this book matters:

  • The author, Riccardo Pozzoli, co-founded the fashion phenomenon The Blonde Salad at age 23. He is now regarded as one of Italy’s most admired entrepreneurs.
  • Essential advice for anyone looking to create their own start-up company for the modern market. The Italian edition has already inspired the launching of many new startups.
  • The book includes exclusive insights from insiders at Depop, Deliveroo, Conde Nast and Rolling Stone.
  • Written by a pioneer of influencer marketing who has lectured on the subject at Harvard University and Columbia University.

Offers exclusive insights learnt from his entrepreneur success story in the modern age, from influencer marketing, thinking global, innovation, to the startup process.

This practical guide to starting a business in the modern age is perfect for first-time entrepreneurs. Riccardo shares practical advice on turning any passion into a profitable business, including everything from using social media channels and influencers effectively to engage with audiences; also learning the importance of positioning and telling a story; securing funding for a start up and the different ways of doing this; building long-term relationships and creating constructive partnerships and creating uniqueness and developing individual commercial DNA.

The book contains insightful contributions from insiders at businesses who have found booming success in the modern time, from Depop to Deliveroo. At the heart of the book is one clear message – anyone who is willing to take a chance on themselves has the makings of a startupper – it is an eye-opening read which has already inspired the opening of many startups through its publication in Italy.

The author

Riccardo Pozzoli is one of Italy’s most admired entrepreneurs, a serial startupper, influencer and a revolutionary in the field of influence marketing. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS), he has since gone onto found Foorban and the Chiara Ferragi Collection. Riccardo has lectured on influencer marketing at Harvard University and Columbia University. He is a partner and advisor at Depop, the B-Corporation Treedom, and WAMI. Riccardo is also an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti, as well as being the Influencer and Creative Director for Conde Nast Italia’s social media.

Create Uniqueness






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Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of,,, and writes regularly for, Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.