Digital Marketing Archives - OpenBusinessCouncil Directory

Study Reveals The 20 Most Influential People In SEO & Digital Marketing

Hernaldo Turrillo — Thu, 22 Sep 2022 11:52:44 +0000

• The study, conducted by Rock The Rankings analysed the social media profiles of the most iconic people in the SEO and digital marketing industry.

• Dharmesh Shah from Hubspot is the most influential figure overall, with the highest number of followers and engagement rate on average.

• Four influential females make the list including Pam Moore, Aleyda Solis, and Julie Joyce.

Study Reveals The 20 Most Influential People In SEO & Digital Marketing

As the digital marketing industry continues to evolve, the global market is estimated to be worth $786.2 billion by 2026, with the SEO industry worth currently worth $80 billion alone.

And, as the industry grows, so does the interest in careers, as Google Trends data shows a 76% increase in global searches for ‘SEO jobs’ in the last 12 months.

But who are the industry’s most influential figures? And, who should you be following for the latest industry trends and updates?

To find out, SaaS SEO agency, Rock The Rankings, analysed social media to find the top 20 influencers for 2022.

Using a list of popular figures who are prominent on social media, the SEO experts tracked the number of Twitter and Linkedin followers, number of tweets, engagement rate, and mentions, to create a weighted rank which scores overall popularity.

Here’s what the study found…

• Most influential overall – Dharmesh Shah, Hubspot

• Most followed on Twitter – John Rampton, Due (1,257,792)

• The highest number of Tweets – Pam Moore, MarketingNutz

• The highest engagement rate – Julie Joyce, Link Fish Media

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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Five Things Every Tech Business Needs to Do

Hernaldo Turrillo — Mon, 20 Dec 2021 23:54:59 +0000

The business of technology is changing. It evolves quickly and augments our lives with all kinds of tools and resources. What it means to be a tech business keeps shifting as the industry converges with other fields like marketing, finance, and automobiles. Still, whatever your business is, it’s important to keep up on the essential tools of technology. Below are five things that every tech business needs to do.

Utilize SEO

One of the cornerstones of modern business is search engine optimization (SEO). This is the process of pushing pages on a website to the top of search engines like Google and Bing using keywords, hyperlinks, metadata, and more. You can either hire staff to get the job done or outsource the tasks.

SEO is a marketing strategy that uses technology to get the product, business, and brand noticed. It doesn’t matter what your company is involved in, SEO is crucial to the modern digital economy. If you can make your website land high up on Google, you will see a huge boost in traffic and sales. If you are a tech business, you have even more reason to utilize SEO and make sure that your website is noticed.

Use Statistics

Statistics are in no way perfect, but they can be very useful. Statistics can provide numbers to analyze based on demographics and customer satisfaction. They are the basis of marketing analysis, but they are just the tip of the iceberg nowadays.

You might not know what you are doing when it comes to implementing statistics into your business, but that’s okay. You can always find statistics help online from the experts, which can help you learn how to use statistics by taking a class. Then you can figure out where your products and services are in demand with these numbers. When you’re in technology, you need to crunch the numbers sometimes.

Analyze Data

Data has become one of the most valuable resources in the world. Experts from different fields are saying outlandish, grandiose things about data. They’re probably right. “The new oil” is one of them. People are comparing data to the heyday of gold. There is a lot of wealth and power in information as well as the know-how to use it. Tech companies are harvesting data from their customers, buying it from businesses, and selling it to others. It doesn’t matter how you acquired the data; the next step is to analyze it.

Data analysis is a great way to use information, providing demographics, new directions, and ways for your company to discover new areas of demand. You can learn about your customers and how to grow from harvesting data. Analysis will help you determine new ways to move forward and better areas to advertise yourself.

Use the Cloud

Of course, you should be using the Cloud. Whatever you are involved in, it’s important to move files and keep the security of your company’s information. You’ll be able to protect the data of your customers and the details of your operation. It will also enable you to make sure that these resources are protected from hackers and physical damage. It doesn’t matter what kind of tech business you have, it’s essential to use the Cloud to back up everything.

Take Advantage of Social Media

Finally, every tech company should be taking advantage of social media. Just because you are into tech doesn’t mean you like social media—you might understand the strange powers of it—yet it’s essential to the modern world. Use social media to get the word out, create a brand identity, and discover things about your fans and customers. You don’t have to do it yourself. Hire those who understand the tactics, metrics, and timing of social media to bolster your online presence.

It doesn’t matter if you are in the tech of social media, finance, marketing, automobiles, or another one of the many industries being transformed by technology, if your business includes tech, you should take advantage of all the tech at your disposal. Even if technology isn’t the focus of your company, when you use tech at all it’s important to understand how you can use it.

The world is changing fast and many of these changes are coming from advancing technology. Tech is a huge part of this modern digital landscape. We can use technology to make our lives better, easier, and more productive. Whatever your passion is, using tech to make your dreams come true isn’t just the right idea—it’s obligatory.

Hernaldo Turrillo

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5 Ways to Reach More Potential Customers in 2022

Hernaldo Turrillo — Wed, 20 Oct 2021 19:40:01 +0000

Every business person dreams of having more customers in their business. Winning new clients and maintaining current ones is one of the ways through which businesses grow. There exist multiple options to reach the relevant audience and convert followers into actual consumers. Making potential customers know about your products and services is the first step towards succeeding in the market. While there are many competitors, one’s strategies set them apart from the rest.

A healthy business atmosphere involves competition where many service providers and dealers compete to win trust from the same clients. One of the most rewarding approaches is to create an environment under which customers desire to try your products and services. You can influence customers depending on the referrals they get and your approach through digital marketing. For instance, direct mail marketing remains one of the most effective methods of reaching potential customers in modern days. Winning followers to your brand is one thing, and converting them into regular customers is another. Here are tips for you to observe in your marketing journey.

Employ charming marketing approaches

A hilarious advert goes a long way to encouraging prospects to try your products and services. If it makes the audience jolly, it will remain in their minds and at their heart longer. A hilarious advert is also worth sharing, which makes it reach many potential customers, making them eager to sample products from your business. You have a higher chance of getting more followers if your advert fascinates those watching it. Whether through a social media platform or any other digital marketing avenue, never overlook the power behind humor.

Choose your audience wisely

An influential digital marketing campaign must not target everyone. It has more value when it targets only the relevant audience. While it may seem more rewarding to reach everyone with your advert, not all will want to buy products from you. Your business requires more attention to grow, and targeting only the necessary group allows you to listen more and implement what your clients need most. It is impossible to satisfy everyone, but targeting a specific group makes it easy to meet all demands effectively.

Authority positioning is rewarding

You are likely to attract more customers if you present yourself as an experienced businessperson in your adverts. They will trust you if they notice several characteristics that successful entrepreneurs possess. Here are some approaches to employ:

Associate yourself with prominent experts in your industry. Attend their workshops and seminars, ensuring to interact openly with them. Seek approval from them to use their logo on your websites and other digital platforms. Potential customers will trust you for the company you keep.

Maintain a high profile and be vocal, speaking about what you know. Let your potential customers recognize you through valuable opinions that you give on particular platforms. Share your thoughts often for people to know you more. If you can write articles, do it regularly for customers to notice and follow you.

Being on relevant media platforms is more rewarding. Seize every opportunity that appears for you to be on TV, a radio show, or in a relevant article. When people know about you through such platforms, you become an influential digital marketer. That way, growing your business is never a hilly task.

Allow your followers to assess resources freely

One approach that encourages customers is when they can access complementary services or products. Attaching a bonus is less expensive but comes with significant returns. Aside from attracting consumers to your business, the approach builds your credibility. Additionally, it presents you as an expert in the market, which goes a long way to grow your brand.

A prominent digital profile is significant

One way to present yourself as a pro is by creating a top-quality digital profile. What clients see first when reviewing an advert is your profile. Followers will only come to you for inquiries if your digital profile is charming. The world hosts many service providers, which raises the competition bar higher.

A reliable digital marketing approach will help you network widely, which is necessary for every business. Polish your content extensively to make a mark in the hearts of your potential customers. Create a superior image to reap the benefits that digital marketing brings home.

Hernaldo Turrillo

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Five Tips to Marketing Your Business

Hernaldo Turrillo — Sat, 02 Oct 2021 19:30:39 +0000

Whatever field your business is in, marketing is an essential part of growing and expanding. The internet has become a central part of marketing and can promote your products, services, and brand in a wide variety of ways; digital marketing has changed the way companies advertise. And it doesn’t matter if you run a 5-star restaurant or a food truck, a multinational big box store or a brick-and-mortar mom-and-pop, the playing field has been leveled to some extent. Read below for five tips for marketing your business in the digital world.

Use Social Media

Social media has become an integral part of marketing. You should be active as a company on all social media platforms by frequently posting, announcing special offers and sales, as well as building a brand that is modern and exciting. Not only can you create an online following using social media, but you can also pay influencers to promote your products. There are many ways to spread the word about your business on social media; getting others involved is essential to using the platforms to market successfully.

Learn & Utilize Search Engine Optimization

If you don’t currently use search engine optimization (SEO) to land your website pages high up on Google, Bing, and others, you are leaving money on the table. It’s completely necessary to hire someone to do your SEO marketing content or learn how to do it yourself. With website pages, blogs, press releases, and other content, you will be able to show up high on search engines by using specific keywords, hyperlinks, and metadata. When you corner a specific keyword representing your business, more people will go to your website if it shows up quickly on Google.

Hire a Marketing Agency

Another thing you can do to improve the marketing of your business is to hire professionals. A company like the Volt agency takes your marketing strategy to a whole new level by providing a creative, contemporary approach. Their services offer design and development options that will help you create a cohesive brand look, advertisements, and marketing strategy.

A marketing agency will also provide insight into what makes you special to consumers. When you wonder how you should market your company, sometimes it helps to have an outsider’s perspective. They can also help you with social media and SEO. Still, the most invaluable aspect of hiring a marketing agency is working with creatives who can offer branding, design, and conceptual help. It doesn’t matter what business you’re in, this kind of consultation can do a lot for you.

Acquire Data

One of the most valuable resources in the modern economy is data. While tech and social media businesses greatly benefit from using data, just about every business can utilize it to their advantage. While there are many ways to acquire data, it’s possible to use this information to learn how to market your business better and create ads targeting specific demographics. Data is valuable and can be used in all kinds of ways. With a large amount of data about your customers, you can find the right way to advertise your company and find the right branding niche when it comes to marketing yourself.

Email Marketing

Finally, another useful tool in the digital marketing space is email marketing. As early as possible, start collecting email addresses and building an email list. There are many great email marketing platforms, such as Mail Chimp and Constant Contact. Learn to get the most out of your email blasts, including making sure that your sender address is recognizable, creating catchy subject lines, and designing your emails for sleek mobile art and eye-catching graphics. Coming up with a compelling call-to-action can increase sales with a single message.

Marketing your business is an ongoing effort. The times are changing, and technology has augmented how we can effectively promote our companies. With email marketing, data, new exciting creative outsourcing, social media, and SEO content, the sky’s the limit when it comes to getting the word out about your products, services, and brand.

The world of digital marketing is dynamic and evolving to find the appropriate demographics for what you are selling. It doesn’t matter what field you’re in, marketing is essential, and it has gone digital. Ads are more informed and pointed in the direction, but creative ways to expand the scope of your company are changing business as we know it.

Hernaldo Turrillo

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9 Ways to Increase Sales In Your Business

Hernaldo Turrillo — Tue, 28 Sep 2021 17:51:52 +0000

Digital marketing has immense power in the 21st century. If you’re looking for ways to increase traffic and revenue, you’ve come to the right place. In today’s blog post we will go over 9 ways to increase sales, so you and your business can succeed.

Create a Google My Business (GMB) Profile

We cannot say enough about how important Google My Business is for your online presence. With approximately 94% of searches happening on Google property, Google takes the throne for the most popular search engine out there. Creating a Google My Business account is completely free and easy to use. The best part is, your profile shows up directly on search and maps when a user is looking for your business.

Begin Building Up Google Reviews

Google Reviews are different from many others, as the reviews are directly embedded into the search engine. Google reviews appear next to your listing in map and search. Therefore, they will always be seen if someone comes upon your business listing!

Any customer can leave a review for your business, as long as they have a Google account. Businesses often offer additional incentives for leaving a review. This can be a helpful tactic because it gives a satisfied customer a reason to leave a positive review on your businesses’ behalf.

Utilize Social Media to Increase Sales

As social media continues to become increasingly popular, there is no doubt it can be of benefit to your business. Social media is an excellent way for you to foster a relationship with new and existing customers.

Social Media Advertising

Many social media sites allow for advertising which can drive revenue and traffic to your website. Facebook now owns Instagram so you can create an ad through Facebook Ad Manager and it will reach your Instagram audience, too. If other sites like Pinterest or LinkedIn are of interest, those are also great advertising avenues to consider.

Build a Community

As mentioned, social media is an excellent way to connect with your audience. You can increase sales by simply forming a strong relationship and connecting with someone who trusts you enough to do business with you. Sometimes, it takes time to nurture a relationship, but there is no doubt that it will pay off. Once you build a community, they can also help your business by liking, leaving reviews, and recommending it to friends.

Research Your Market

It is important to take the time to understand how your customers interact with your product or services. You can increase your knowledge of your customers through a variety of tactics. One of them being feedback. You can gain customer feedback through surveys, focus groups, or interviews. Is there a pain point that a customer has in your sales or business process? Reach out and ask. It can never hurt.

Another great idea is to look at your data from Google Analytics and study the performance of your landing page. How are various elements on your website performing? How much are customers interacting with your ad campaigns? These are some things you should give thought to.

Create a Community with Other Businesses

Another way to increase sales is to make connections with other small businesses in your area or industry. You can refer businesses to one another, but you could also partner with them in other ways. For example, say you’re a small beach clothing shop and you create a giveaway on your Instagram that includes sunscreen from another business. This could be a great partnership for years to come.

Focus On What the Business Needs

Sometimes we can be too focused on the things that can be solved easily. Remember that issues like IT and HR are problems that can be delegated to certain branches of the company. If you need managed IT support, consider hiring an outside business to help you out. On the other hand, if a new hire employee has specific questions about how time off or sexual harassment is take care of, refer them to HR.

Nurture Leads with Email Marketing

If you have a prospect’s email, creating automated email campaigns is an effective way to gain their business. Oftentimes, the sales process is not just ad to purchase but can take some time. This is great news, because per Oberlo, for every $1 spent on email marketing, you can expect an average return of $42.

Hernaldo Turrillo

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10 Digital Ways To Engage With Your Customers And Generate New Leads For Your Business

Hernaldo Turrillo — Wed, 25 Aug 2021 10:59:38 +0000

The path to scaling a business essentially has two activities involved, gaining new customers and retaining existing ones. But more than often, you are to run into problems with both.

Lead generation and customer engagement are two of the most significant hiccups that any business faces during its lifecycle.

After all, if you are attracting the wrong sets of people to your business, not only are you missing sales opportunities but are wasting valuable resources simultaneously. But that is not all.

Even if you are attracting the right kind of traffic, you can’t afford to have a leaky sales pipeline. Customer acquisition costing 6 times more than retention, clearly engaging the existing customer base is a prerequisite.

So the question of the hour is how to alleviate this problem?

Enter growth hacking techniques. Unconventional marketing strategies with the potency of creating a viral effect for your product. With these strategies, you not only acquire a customer but earn a loyal fan.

This post brings you the top 10 growth hacking techniques through which you can create a robust customer base in 2021.

10 unconventional ways to engage your customers and generate leads like crazy

A high-performance marketing campaign, irrespective of goals, whether lead generation or customer engagement, has fundamentally one core motive. Satisfy your target audience’s needs.

The path to growth hacking goes through looking beyond the surface and drawing rich, actionable insights to improve the lives of your target audience. The problem is, it is easier said than done, but not impossible.

All you need to do is be strategic.

Start with deep audience research. By research, we do not mean only demographics. Tapping into the psychographics and finding the why behind their interests and care will help you create more accurate forecasts about the success of a marketing campaign. Once you understand your audience inside out, devising strategies to generate high-quality leads should not look like walking in the dark.

But to simplify your growth goals, we bring you the best techniques that can generate high-quality leads and keep your customers tied in the loyalty loop.

Build strong relationships

The core of marketing communications is all about building strong, sustainable relationships. This means every opportunity your brand gets to interact with your target audience is an opportunity to establish a sustainable relationship. This can be done via creating an omnichannel networking strategy.

No matter where you have the 0th point of interaction, you need to continue the conversation.

If you held an offline networking event for your target audience, do not forget to collect their contact information like emails and phone numbers. If you met your customer on digital media, take them offline or keep in touch with them via email. This will help you to stay in touch with your audience with the maximum level of personalization. The best part? You will stay on the minds of your audience.

After all, it takes almost 7 interactions for a person to remember a brand leave alone conversions. But just shooting a daily mail will not make the mark. You would need to go deeper. Create an email conversation strategy that takes the conversation forward towards an offering that your brand provides.

In this Covid-19 situation, if holding an offline event looks impossible, create a virtual event. Take the help of powerful video conferencing tools like Zoom to keep the conversation going.

PRO TIP: Reiterate your networking strategy based on what works for your unique business.

Live broadcasting

If you ever did a webinar, then chances are you know what is live broadcasting? It is a real-time interaction, one to many but one-end interaction.

But that is not what makes live broadcasting such a uniquely capable lead generation and engagement strategy is that its authentic connection to the audience. The best part? It doesn’t always have to be expensive. Hosting live streaming is mostly unprepared and raw. This positions your brand as an authentic entity in front of your target consumers.

Embrace omnichannel marketing

In the world of social media, when every other day something or the other is trending, it is almost impossible to get hold of the attention of the maximum of your audience without creating more opportunities for interaction.

This means if you were leaning on one channel for your customer engagement and lead generation activities, you aren’t only wasting valuable resources and losing on sales opportunities.

Having an omnichannel marketing approach ensures you are always in front of your customers and indulge them in your brand at every opportunity you have.

PRO TIP: You can select one platform as your core communications channel but spread your word through others to optimize opportunity costs.

Integrate user-generated content (UGC)

One of the critical elements of brand building is trust. If your audience does not trust you as a brand, chances are there will be shallow engagement, leave alone lead generation, most of the time.

User-generated content is one of the most valuable assets in trust-building regarding engagement and lead generation. It not only creates authenticity but boosts brand awareness amongst your target users.

Integrate contests

One of the best ways to engage your customers is by hosting contests. But to ensure success, you need to come up with some desirable rewards. This will nudge your target audience to participate.

You can use a contest alert for various reasons. Lead generation, engagement, and awareness happen to be the primary goals. The best part? Executed well, you do not even have to pay for your campaign.

Create paid surveys

Did you think that expensive audience research is just to unlock your market and product strength? Then think again.

Utilizing surveys and polls can be your sure shot way to engage your audience simultaneously and generate high-quality leads. But even after being such a powerful source of lead generation, this method is still under-optimized. This makes it the perfect strategy to integrate into your system.

PRO TIP: You need to offer something valuable in return to take your quiz to your audience. Give them a reason to care.

Integrate interactive marketing

Are you still stuck on using static content? Well, if you are, then you are just using the same average strategies as your competitors.

In a time of attention economy, when your audience’s attention span is less than a goldfish, you can’t afford to bore them. As they say, the first impression is the last. However, here’s what you can do.

Create dynamic, interactive content. Let them take charge of what they want to see on your website. This way, you aren’t only increasing engagement but improving their dwell time. This places your brand uniquely in front of them.

Cold emails

Cold emails might look like the last strategy to generate high-quality leads. But then look again. Done right, it can convert almost every email you shoot to your sendee.

Having no first-hand relationship with the audience to whom you are shooting the email might look like the most salesy mail. But the success lies in how well you can research their core needs. The more contextual and personalized your message, the higher the chances of turning it into a prospective client. But do not expect to get a response right away. Always have a follow-up sequence planned. That is what email service providers like Mailchimp are for.

PRO TIP: Never leave a cold mail without a CTA (call to action) button. The idea behind cold mailing is to make your sendee take action in real-time.

Gateway content

You may have often heard the phrase, content is king and rightly. But if you are creating average content just like your competitors, your content ceases to have value in your business. This means the actual time when content becomes king is when it is unique. The best part? You can put that valuable content to use for high-quality lead generation. Gateway content is an excellent strategy to do so.

You can ask your traffic to share their email and other contact information in exchange for valuable content.

Integrate popups

No matter how much you hate pop-ups, they work.

Integrating pop-up messages in your site can create immense value in terms of lead generation. However, ensure that they do not create friction in the user experience of your traffic. One of the best pop-up formats is event-triggered, like the exit pop-up.

Conclusion

Lead generation and customer engagement will always be two primary goals for your business, no matter what. Whether you are a startup looking to gain product-market fit or a large enterprise trying to achieve market domination, creating a sustainable business requires both. But here’s a reality check.

Both customer engagement and lead generation require hard work, resources, and, more importantly, consistency. This means no matter how robust your marketing strategies are, there is no shortcut to success.

Sure, the above tips and hacks will create the launchpad for your marketing success, but it can’t give you maximum results until you develop an optimization mindset. To achieve the desired outcome; you would have to embrace continuous data-centric experimentation along with the above tactics.

Each of your efforts counts and takes you one step towards your goals. The question is, are you ready for the challenge?

Hernaldo Turrillo

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Why Digital Marketing Is the Factor Traditional Businesses Must Be Focused On

Hernaldo Turrillo — Wed, 25 Aug 2021 09:29:36 +0000

One of the biggest mistakes that a lot of small businesses, in particular, make involves assuming that they’re “too small” to benefit from the advantages that a digital marketing campaign will bring with it.

In reality, it’s almost the opposite that is true – small businesses and especially niche organizations like CPAs, real estate agents and more are the ones who stand to gain the most.

Consider the sheer amount of time the average person spends every day on their smartphone, tablet or computer. We all scroll through social media or our favorite websites for countless hours. Digital marketing gives you a chance to harness this to your advantage for a variety of reasons that are certainly worth exploring.

The Power of Digital Marketing: Breaking Things Down

One of the major benefits of digital marketing strategy for accounting firms, real estate agents, and other types of small businesses is also among the most important: the cost.

With digital marketing, you’re trading the typically enormous up-front capital requirement of a “traditional” advertising campaign for something that begins smaller, but that is much easier to build over time. It doesn’t cost much to put together an email newsletter list, for example, which can quickly grow to reach thousands of people in your target area. Setting up a website is relatively inexpensive, and you can sign up for accounts on popular social media networks like Facebook and Twitter for free.

Are you immediately going to have the reach that you would if you’d spent thousands (or tens of thousands) of dollars on television commercials or newspaper advertisements? No. But you’re going to save a significant amount of money and you’ll be able to slowly build and cultivate your audience over time.

Another one of the major benefits that digital marketing brings with it is that it’s easy to measure – which also means that it’s easy to improve on, too.

Take email marketing software, for example. Even the most basic solutions will tell you not only how many of your messages were delivered, but how many were opened. Video analytics software on popular streaming sites like YouTube can tell you how much of your videos someone watched and exactly where they disengaged. Website analytics can tell you how someone arrived at your site, which pages they viewed, and exactly when they navigated away.

Once you’re armed with this information, you have nearly everything you need to optimize your digital presence moving forward. You know what’s working and, most importantly, what isn’t. That gives you an incredible opportunity to double down on the former and get rid of the latter whenever certain trends start to shift in a new direction.

In terms of optimization, digital marketing also presents an important opportunity for segmentation that niche businesses like real estate agents and CPAs can capitalize on. Customer segmentation is a process where you take large groups of customers and break them down into smaller and more focused ones based on the criteria that are most important to you. So if you’re a real estate agent, you’re not just targeting “people in a certain zip code who want to buy a house.” You can break things down based on their income level. You can specify their education, how long they’ve been in their home, how many kids they have and more. You can narrow these things down to make sure that you’re only spending money on acquiring those people who most resemble your “ideal client” – which in and of itself is the most important benefit of all.

The Importance of Local-Focused Digital Marketing

But even going beyond that, digital marketing helps in a variety of other ways, too. It’s not just that you’re trying to reach the biggest possible audience – it’s about reaching the right audience at exactly the right time. If you’re a CPA based out of Cleveland, Ohio, it doesn’t matter if someone in Baltimore, Maryland sees your ad on television or in the newspaper – they were never going to become one of your clients.

With digital marketing and especially local SEO, however, you have an unbeatable chance to target the types of people who live and work in your own backyard. Consider the fact that according to one recent study:

Searches using terms like “near me” have grown over 200% in the last few years, particularly on mobile devices.
Approximately 69% of people say that they will use their phone to assist with a decision about an in-person purchase.
Content marketing, in general, has a tendency to generate three times the amount of leads of paid search advertising, despite the fact that it costs over 60% less than traditional marketing.

Statistics like those prove that especially for small businesses, digital marketing is a highly effective way to more organically reach a better audience, all while spending far less money in order to do it.

What you’re left with is a perfect storm in the best possible way. You have a chance to get the right message in front of the crowd at exactly the right time, and the opportunity to do it over and over and over again. It’s something that you simply can’t replicate through traditional advertising – and it’s a big part of why digital marketing will continue to be so popular (and important) for small businesses for years to come.

Hernaldo Turrillo

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Interview with Deyan Georgiev – Forbes 30U30 Winner, CEO at NitroPack – Digital Marketing & Website Optimization Solutions For Today’s Businesses

Hernaldo Turrillo — Tue, 13 Jul 2021 10:10:45 +0000

Deyan Georgiev, a Forbes 30 under 30, is Co-Founder and CEO of NitroPack, the all-in-one performance optimization service that is powering over 50,000 websites per day, providing lightning-fast load times and great PageSpeed scores.

Deyan Georgiev studied Finance at the University of National and World Economy in Bulgaria. After that he became an entrepreneur and went on to co-found Biomyc, which offers sustainable packaging alternatives for businesses across the globe. Biomyc was awarded best European start-up in the Green category at the Startup Europe Awards in 2017.

He was included in the Forbes 30 under 30 list in 2021. Deyan says he was always interested in providing value in whatever he did and in the intersection between business and technology. NitroPack, he says, is a great example of that.

More Interviews

Interview with Calvin NG, General Partner at Plutus VC – How To Successfully Manage a $200 Million Blockchain And Innovation Fund

Interview with Selena Le, Founder & CEO of WSAFE Impact Venture – Investing In A More Sustainable Future in Vietnam And The World

Interview with Leemon Baird – Prof. of Computer Science & Founder of Hedera Hashgraph, The Alternative To Blockchain Consensus

Eric Yaverbaum, CEO of Ericho Communications – Communications and PR Veteran, Bestselling Author of Leadership Secrets of The Worlds Most Successful CEO’s

Explaining Wholistic Wellbeing: Dinis Guarda Interview RoundGlass CEO Sunny Gurpreet Singh

Deyan Georgiev Interview Focus

1. Can you tell us more about your educational and career background? Coming from Bulgaria, to the US and the world? (advice for entrepreneurs – good for social media clip)

2. How did you start your entrepreneurial career?

3. What can you tell us about the evolution of software development and consumer solutions?

4. What can you tell us about Biomyc?

5. And when did you decide to found NitroPack and what are you trying to solve?

6. What’s the importance and role of a business website performance?

7. What’s the roadmap for NitroPack?

An excerpt from the Interview with Deyan Georgiev – Forbes 30U30 Winner, CEO at NitroPack – UX/UI & Web Optimization For Businesses#DigitalMarketing #UI #UX #Website #Optimization #Business pic.twitter.com/RhMPdYZbF2

— openbusinesscouncil (@openbusinesshq) July 13, 2021

Deyan Georgiev – Biography

Summary

Deyan Georgiev is a Forbes 30 under 30, tech entrepreneur and Co-Founder and CEO of NitroPack, the all-in-one performance optimization service that is powering over 50,000 websites per day, providing lightning-fast load times and great PageSpeed scores.

Biography

Deyan first got the programming bug in 2005, as a sophomore at Geo Milev, an English-language high school in Bulgaria. That year, he challenged himself to learn several languages — English, Javascript and HTML, among them. But his passion for programming, he found, was getting in the way of other more typical teenage interests.

“I wanted to be a developer but I also wanted to go out with girls,” Deyan said. “So, I put development aside because I wanted a social life.”

Fast forward to 2017, and after studying Finance at the University of National and World Economy in Bulgaria and later pursuing a variety of entrepreneurial interests, Deyan once again dove deep into computers. He co-founded Biomyc, which offers sustainable packaging alternatives for businesses across the globe. Biomyc was awarded best European start-up in the Green category at the Startup Europe Awards in 2017. Less than 18 months after conception, Biomyc scored big when it struck a deal with Mercedes Benz to make 3D printable, plant-based plastic engine parts that had always been made of standard plastic. Not only did the partnership lead to less plastic being used in their cars but the plant-based material reduced CO2 emissions four-fold.

Nowadays, his focus at NitroPack is making sure users don’t waste time slogging through painfully slow websites to find what they need. As a consumer, Deyan had been frustrated with slow websites and said he was amazed at how long it could take just to buy a tee-shirt online. With NitroPack, he felt they had developed a simple solution to a problem that affected most everyone and he thought it was a great business model. It was the perfect marriage.

Deyan says he was always interested in providing value in whatever he did and in the intersection between business and technology. NitroPack, he says, is a great example of that.

https://www.openbusinesscouncil.org/wiki/deyan-georgiev/

Vision

About NitroPack Solution

“NitroPack offers the first real-world implementation of this that works and yields fantastic results. Now, WP Rocket and Flying Press are building the same approach after it was proven to work reliably by NitroPack. How would that be “Black Hat” if everyone else is following suit? Site owners should be looking at Core Web Vitals. That’s directly going to impact their ranking. Google’s ranking update is going to rely on real-world data, not lab data. If a solution works in the real world and provides tangible benefits to the users, that would mean that it works, wouldn’t it?”

References

https://www.linkedin.com/in/deyan-georgiev-590b76158/

www.nitropack.io

https://nitropack.io/page/about-us

https://coruzant.com/profiles/deyan-georgiev/

https://epodcastnetwork.com/expert-new-google-update-will-knock-96-from-top-20-searches-how-to-be-part-of-the-4/

https://www.prweb.com/releases/nitropack_upgrades_website_performance_offering_to_enable_web_agencies_to_meet_the_surge_of_work_at_home_and_consumer_activities_online/prweb17095032.htm

https://pitchbook.com/profiles/company/342955-09

https://www.webwhim.co.uk/nitropack-black-hat-seo-speed-optimization/

https://rocketreach.co/nitropack-management_b40a2979ffac636d

https://uk.advfn.com/stock-market/stock-news/82386867/nitropack-upgrades-website-performance-offering-to

https://www.youtube.com/channel/UCqDoqg4IwvoT4aNUdLbiFpA

Hernaldo Turrillo

The post Interview with Deyan Georgiev – Forbes 30U30 Winner, CEO at NitroPack – Digital Marketing & Website Optimization Solutions For Today’s Businesses appeared first on OpenBusinessCouncil Directory.

6 Easy Ways to Start Selling Online

Hernaldo Turrillo — Thu, 08 Apr 2021 16:04:56 +0000

It seems that everyone these days is selling something online. Well, you can also join the online sellers club and make some money while you are at it.

Selling something online, whether products or services is not as easy as it seems. There is a lot involved in being an online merchant. As with all things, there are pros and cons to be found.

On the other hand, there are success stories of people making millions online from selling all sorts of products. You can be the next success story if you are willing to commit and be disciplined.

The following are six ways you can start selling online:

Find an Amazing Product

The first step to selling online is to find what you are going to sell. Though you can find success selling just about anything online, you will have a better time if you sell a fantastic product. You can also generate money by rebranding and reselling things made by a third party. For instance, you can earn by using white label e-signatures. White labeling allows you to save time, money, and effort. Creating a product from scratch is never easy. It necessitates a significant investment of both money and time

Therefore, you should choose or create a killer product that will make selling easy. It should be in demand and have a sufficient profit margin to justify the sale of the product. Product research will be essential at this stage.

You can either create a product that solves a particular problem or choose one from those already created. The latter is a much better alternative. The same goes for tangible products and intangible ones.

You will need to locate a niche that has adequate demand but not too much competition. Otherwise, you might have a great product that does not sell.

Alibaba is a particularly great source for products made in wholesale. Once you find a product to sell, you can start your life as an online seller.

Make a Marketing Plan

After you find a product, you will have to formulate a marketing strategy for selling it. Digital marketing is the biggest determinant of success when it comes to selling online.

You need to put in a lot of effort initially in marketing if you want your product to sell. The time it will take to achieve a sufficient flow of sales will depend on the success of your marketing efforts.

The good news is that there are so many marketing techniques that an online seller can easily use. Examples include PPC advertising, content marketing, email marketing, affiliate marketing and others. The most powerful of them all is social media marketing.

The marketing plan is such an important element of selling online that you should do it before you start. It will influence crucial facets of your business such as your site design.

Choose the Proper Ecommerce Platform

The next step to selling online will be to choose the right ecommerce platform from which to sell your products. The fact of the matter is that the ecommerce platform you choose can lead to either success or failure of your business.

You should perform your due diligence when searching for an ecommerce platform. Evaluate all possible factors including aesthetic appeal, customer service, pricing, security, user friendliness and features.

Amazon FBA is an especially popular platform that many online sellers use. The amazon fba training will prepare you to use the platform. Few other platforms offer similar training.

Other popular ecommerce platforms include eBay, Craigslist and Wix. Shopify is another very popular ecommerce platform with incredible features.

The structure of your online business will depend on the features of the platform. Therefore, the importance of the platform cannot be understated.

Launch Your Website

The next step will be to build your website or online store depending on what you are selling. The ecommerce platform you choose will either aid or limit you when making your site.

If you are a beginner, you should stick to the basics of website design and make it as simple as possible. The more experienced you become as an online seller, the more features you can include in your website.

Otherwise, you might have to hire a professional designer to design your website. It will definitely make it look more professional and function better which will help your website.

Ensure you list your products on your site in an appealing and comprehensive way. Think of anything that might help you make sales when designing the site and implement it.

The customer experience should be the focus on your site. If customers have a pleasurable experience, they are more likely to buy something and return for more.

Implement Marketing Strategy

Now that your website is up and running, it is time to sell your products. You need to create awareness for your site by implementing your marketing strategy or plan.

The key to remember as an online seller is that your marketing strategy should be flexible. Adaptability is the main characteristic you need as an online seller and you will need to adjust your plan depending on what works and what doesn’t.

Some strategies will yield massive results, some little and others none at all. The 80/20 rule is still in effect when it comes to online marketing.

Your final marketing strategy might be very different from the one you had in the beginning. Trial and error are a seminal part of being an online seller and building a thriving online store.

If you are still not sure what to choose here is article for you – AMZScout vs Jungle Scout

Measure Your Progress

As an online seller, the importance of measuring and tracking your progress cannot be understated. The internet is constantly changing and having benchmarks by which to measure your performance is the best way to learn.

The good news is that it has never been easier to measure your progress as an online seller. Always keep in mind that one day you may be interested in selling your business and to get top dollar you will need to have a compilation of good data to prove the business’s value. Not only does this articulation of data help the business evolve and sustain the many challenges but this is the very data they will want to know later. There are analytic tools that will help you analyze every facet of your business.

These tools are especially helpful for organizing the wealth of data available to online sellers. You can hence use the information to improve your business and sell more online.

Selling online is a mammoth undertaking that will challenge the very best of us. However, with the six steps above, you have a great chance of becoming a successful online seller.

Now that you know what it takes to start selling online, don’t wait any longer. Go out and try it. You never know, your business might just be the next big thing.

Hernaldo Turrillo

The post 6 Easy Ways to Start Selling Online appeared first on OpenBusinessCouncil Directory.

2 Key Benefits and Pitfalls of Affiliate Marketing

Hernaldo Turrillo — Wed, 24 Mar 2021 08:54:55 +0000

The use of affiliate marketing is currently trending among businesses. Affiliate marketing has brought numerous opportunities to businesses that utilize the strategy in generating revenue and creating awareness. With the affiliate marketing strategy, both the retailer and marketer are bound to make returns. And unlike other business strategies, the affiliate marketing strategy is simple and lucrative.

Achieving the benefits of affiliate marketing is quite simple. Any Canadian business using an affiliate marketing strategy only has to create affiliate programs, which users will use to patronize their services and products. The best part about the affiliate marketing program is that the business doesn’t need to promote their businesses by themselves. Marketers are known to be the leading role for affiliate marketing businesses for online casino.

Marketers promote business services offering affiliate programs to receive a certain amount of return percentage, as users patronize the service through their unique hyperlinks. The affiliate marketing program is mostly utilized by online businesses that sell products in Canada.

Affiliate Marketing Benefits

Simplicity and Flexibility

Just as described above the affiliate marketing program is very simple and easy. In this strategy, businesses don’t have to spend a lot of money for marketing purposes because marketers generate their own incomes automatically. As a business owner in Canada, you ought to know what affiliate marketing is as well as how to implement the strategy to generate an unending revenue. All your business needs for the affiliate marketing program is a positive collaboration with a reputable marketer to create awareness.

And that’s not all because Canadian marketers have the flexibility of selecting which product to promote. They have the option to promote new businesses or old trending businesses. According to the view of Michelle Thomas, as an expert in guest post topics, new businesses utilizing the affiliate marketing strategy are known to offer a higher return percentage to marketers.

Potential Customers

Unlike other marketing strategies, the affiliate program benefits allow Canadian businesses to engage their existing customers with an opportunity. For example, businesses that have existing customers can implement affiliate marketing programs to attract more customers. It gives existing customers the ability to make a certain amount of money while referring their friends and family to patronize the business services.

In most cases, new businesses without existing customers can use the service of markets to promote their business through affiliate marketing. And as a marketer, you can enjoy affiliate marketing benefits from different businesses.

Pitfalls of Affiliate Marketing

Commission Rates Vary

The affiliate marketing program provides different varieties of commission, which can either be high or low depending on the retail organization. Meaning that marketers will have a hard time choosing their desired commission rate.

Income varies

Income can vary for both marketers and retail organizations. And there’s no guarantee of regular income. For marketers, the income can either be high or low depending on how many people you referred to the retailer’s business. So, there’s no specific return value for both parties.

Fraud

There’s a lot of methods that cybercriminals use to defraud internet users and affiliate marketing is one of them. For example, in the past, there have been cases of hackers creating programs to drive the attention of customers to fake retail websites. Their aim is to get users to make payments through cryptocurrency for a certain product, whereas the money goes directly to the hacker’s account. So, it’s necessary to avoid online retail stores that use cryptocurrency as a payment method in Canada.

Conclusion

Affiliate marketing offers a unique opportunity for both marketers and retailers. Even though it has several pitfalls, it’s still among the lucrative marketing strategy for businesses like online casinos in Canada.

Hernaldo Turrillo

The post 2 Key Benefits and Pitfalls of Affiliate Marketing appeared first on OpenBusinessCouncil Directory.