Digital marketing has immense power in the 21st century. If you’re looking for ways to increase traffic and revenue, you’ve come to the right place. In today’s blog post we will go over 9 ways to increase sales, so you and your business can succeed.
Create a Google My Business (GMB) Profile
We cannot say enough about how important Google My Business is for your online presence. With approximately 94% of searches happening on Google property, Google takes the throne for the most popular search engine out there. Creating a Google My Business account is completely free and easy to use. The best part is, your profile shows up directly on search and maps when a user is looking for your business.
Begin Building Up Google Reviews
Google Reviews are different from many others, as the reviews are directly embedded into the search engine. Google reviews appear next to your listing in map and search. Therefore, they will always be seen if someone comes upon your business listing!
Any customer can leave a review for your business, as long as they have a Google account. Businesses often offer additional incentives for leaving a review. This can be a helpful tactic because it gives a satisfied customer a reason to leave a positive review on your businesses’ behalf.
Utilize Social Media to Increase Sales
As social media continues to become increasingly popular, there is no doubt it can be of benefit to your business. Social media is an excellent way for you to foster a relationship with new and existing customers.
Social Media Advertising
Many social media sites allow for advertising which can drive revenue and traffic to your website. Facebook now owns Instagram so you can create an ad through Facebook Ad Manager and it will reach your Instagram audience, too. If other sites like Pinterest or LinkedIn are of interest, those are also great advertising avenues to consider.
Build a Community
As mentioned, social media is an excellent way to connect with your audience. You can increase sales by simply forming a strong relationship and connecting with someone who trusts you enough to do business with you. Sometimes, it takes time to nurture a relationship, but there is no doubt that it will pay off. Once you build a community, they can also help your business by liking, leaving reviews, and recommending it to friends.
Research Your Market
It is important to take the time to understand how your customers interact with your product or services. You can increase your knowledge of your customers through a variety of tactics. One of them being feedback. You can gain customer feedback through surveys, focus groups, or interviews. Is there a pain point that a customer has in your sales or business process? Reach out and ask. It can never hurt.
Another great idea is to look at your data from Google Analytics and study the performance of your landing page. How are various elements on your website performing? How much are customers interacting with your ad campaigns? These are some things you should give thought to.
Create a Community with Other Businesses
Another way to increase sales is to make connections with other small businesses in your area or industry. You can refer businesses to one another, but you could also partner with them in other ways. For example, say you’re a small beach clothing shop and you create a giveaway on your Instagram that includes sunscreen from another business. This could be a great partnership for years to come.
Focus On What the Business Needs
Sometimes we can be too focused on the things that can be solved easily. Remember that issues like IT and HR are problems that can be delegated to certain branches of the company. If you need managed IT support, consider hiring an outside business to help you out. On the other hand, if a new hire employee has specific questions about how time off or sexual harassment is take care of, refer them to HR.
Nurture Leads with Email Marketing
If you have a prospect’s email, creating automated email campaigns is an effective way to gain their business. Oftentimes, the sales process is not just ad to purchase but can take some time. This is great news, because per Oberlo, for every $1 spent on email marketing, you can expect an average return of $42.
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