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2 Key Benefits and Pitfalls of Affiliate Marketing

The use of affiliate marketing is currently trending among businesses. Affiliate marketing has brought numerous opportunities to businesses that utilize the strategy in generating revenue and creating awareness. With the affiliate marketing strategy, both the retailer and marketer are bound to make returns. And unlike other business strategies, the affiliate marketing strategy is simple and lucrative.

Achieving the benefits of affiliate marketing is quite simple. Any Canadian business using an affiliate marketing strategy only has to create affiliate programs, which users will use to patronize their services and products. The best part about the affiliate marketing program is that the business doesn’t need to promote their businesses by themselves. Marketers are known to be the leading role for affiliate marketing businesses for online casino.

Marketers promote business services offering affiliate programs to receive a certain amount of return percentage, as users patronize the service through their unique hyperlinks. The affiliate marketing program is mostly utilized by online businesses that sell products in Canada.

Affiliate Marketing Benefits

Simplicity and Flexibility

Just as described above the affiliate marketing program is very simple and easy. In this strategy, businesses don’t have to spend a lot of money for marketing purposes because marketers generate their own incomes automatically. As a business owner in Canada, you ought to know what affiliate marketing is as well as how to implement the strategy to generate an unending revenue. All your business needs for the affiliate marketing program is a positive collaboration with a reputable marketer to create awareness.

And that’s not all because Canadian marketers have the flexibility of selecting which product to promote. They have the option to promote new businesses or old trending businesses. According to the view of Michelle Thomas, as an expert in guest post topics, new businesses utilizing the affiliate marketing strategy are known to offer a higher return percentage to marketers.

Potential Customers

Unlike other marketing strategies, the affiliate program benefits allow Canadian businesses to engage their existing customers with an opportunity. For example, businesses that have existing customers can implement affiliate marketing programs to attract more customers. It gives existing customers the ability to make a certain amount of money while referring their friends and family to patronize the business services.

In most cases, new businesses without existing customers can use the service of markets to promote their business through affiliate marketing. And as a marketer, you can enjoy affiliate marketing benefits from different businesses.

Pitfalls of Affiliate Marketing

Commission Rates Vary

The affiliate marketing program provides different varieties of commission, which can either be high or low depending on the retail organization. Meaning that marketers will have a hard time choosing their desired commission rate.

Income varies

Income can vary for both marketers and retail organizations. And there’s no guarantee of regular income. For marketers, the income can either be high or low depending on how many people you referred to the retailer’s business. So, there’s no specific return value for both parties.


There’s a lot of methods that cybercriminals use to defraud internet users and affiliate marketing is one of them. For example, in the past, there have been cases of hackers creating programs to drive the attention of customers to fake retail websites. Their aim is to get users to make payments through cryptocurrency for a certain product, whereas the money goes directly to the hacker’s account. So, it’s necessary to avoid online retail stores that use cryptocurrency as a payment method in Canada.


Affiliate marketing offers a unique opportunity for both marketers and retailers. Even though it has several pitfalls, it’s still among the lucrative marketing strategy for businesses like online casinos in Canada.

Hernaldo Turrillo
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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