While the need for all sorts of outdoor advertising is increasing, execution is key when it comes to developing a successful outdoor campaign. Here are three out-of-home marketing risks and how to prevent them. B-OOH-HOO: Avoid these 4 outdoor advertising risks :

Purchasing media directly

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Accessibility is one of the most significant hurdles to purchasing media. You may wish to purchase billboards but are unsure how to contact the media. You should spend some time navigating the learning curve first unless you’re an expert with an experience in the out of home advertising industry or have the means to work with a huge agency.

The lack of disclosure in the out-of-home market is a challenge for many media buyers when it comes to getting started with this channel. Despite the advantages of reaching customers in their natural environments, out-of-home advertising has long been out of grasp for budget-conscious marketers.

However, with the growth of marketplace-style third parties bringing new, technological possibilities to billboards, bus stops, rail stations, shops, taxis, and other digital environments, this might change.

Working with a third-party platform that delivers out-of-home advertising solutions is usually more viable and less expensive than working directly with the media owner to make a purchase. Moreover, you can even reduce the amount of time you spend acquiring goods and preparing campaigns if you decide not to purchase media directly.

Disregarding the digital first value proposition of OOH

The distinction between customers’ online and offline identities is becoming increasingly blurred. With the increasing use of mobile phones, people from all around the world can be reached by a unique identification. Measurability can have an impact on marketing success. Some advertisers consider digital media to be targeted and instinctive, however, there is a lot of waste in terms of media and income, and the reach can be unpredictable. A billboard, on the other hand, will always be there. Any platform has the potential to be made available via a digital partner.

You may think of out of home as an extension of your main digital strategy, whether you’re running a campaign on a digital or static billboard, meaning you could compare the success of an outdoor ad to the performance of other digital channels such as social media and video. You must not overlook OOH’s digital first-value proposition as it increases the accuracy and reach of digital media into the real world, which is beneficial as businesses can develop a more accurate lifetime value model as a result.

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Overlooking design

Though you can spend a lot of time developing an integrated campaign and strategically identifying places for yourOOH media, it will all be for nothing if you can’t execute an appealing and compelling design. To effectively engage motorists, each ad must be well-proportioned and planned properly, as you may only have a brief window of opportunity to engage the target demographic.

However, regardless of its location or position in your marketing campaign, it is critical to critically assess the design of each individual ad.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post B-OOH-HOO: Avoid these 4 outdoor advertising risks appeared first on OpenBusinessCouncil Directory.

There is a direct relationship between user interface, marketing, and experience that can get overlooked by website developers. However, all three are integral pieces to the UX puzzle. A proper user interface can enhance your ROI, so it’s important to know how UX/UI designs can impact your digital marketing strategy.

UI Elements

One of the most important elements a UX/UI designer can implement is a beautiful external shell of a site (its face). User experience begins once the customer looks at your website and can visually scan its features based on appearance. UI designers know that “judging a book by its cover” is essential because it’s the first impression your customers have of you. 

Color

The psychology of color is vital in marketing and web design. We form an assumption of an item based on the colors we associate with a product. For example, blue and white are used for confidence and security. It’s no wonder PayPal chose these colors because it makes the customer feel trusting and safe (which is good for a business that safe-keeps money).

Value

In this case, the product or service needs to have value to your audience, and this value tends to be shown visually on the websites. Rule number one of the digital product strategy is understanding what your audience wants and needs. Using attractive CTA buttons around your website that is linked to Google Analytics will give you a better understanding of the number of satisfied customers you have on a daily basis.

Reliability

No one wants to browse a website that constantly crashes or re-directs you to a location you’re sure you didn’t click to. Each button needs to have a place that meets the expectations of the user. Otherwise, the connection between navigation, functionality, and marketing will become severed. Your marketing strategy leads users to the site, but the proper navigation keeps them there. If you make the website difficult to navigate, that customer will likely disappear forever.

UX Elements

UX, or user experience, is how successful your customer can navigate the website (but don’t forget about the overall appeal, which is where UI comes in). The marketing component here may not be as apparent as UI elements. Let’s take a look at some examples.

Mobile Experience

Websites that don’t have a mobile equivalent lose over 50% of their user base. Unless you want to lose more than half your potential customers, it’s crucial to have a reliable, modern, and working desktop and mobile version. It’s easy to see why not having a mobile version of a website will kill marketing. It makes your product and business look outdated. Users should be able to make purchases and send emails effortlessly from their smartphones.

Speed

47% of users expect a website to load in two seconds. Five seconds is too slow. If a user attempts to interact with a site that is slower than that, they’re going to click off and likely never return. Sometimes, the issue may not be on your end – it could be that your customers’ internet connection is too slow. Still, if your customers want to leave immediately, that will kill your marketing strategy. What’s the point of marketing a website when it doesn’t even load? To combat this, many website owners try to reduce the amount of data their site uses to load by reducing videos, pictures, and effects on the front page. 

Content

In the blogging world, the customer is king, and content is queen. The content on your website is another brilliant way to market your website because it brings in people who want value from your writing. Creating and delivering content has evolved into another industry called content marketing, and it’s possible to sell anything with the help of the written word. If you can convince users that what they’re buying will improve their lives and then use clever ways to direct them to the payment page or landing page, you’ll generate more sales.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 6 Ways UX/UI Design Impact Digital Marketing Strategy appeared first on OpenBusinessCouncil Directory.

One motto to run your business by is “always leave the audience wanting more.” For owners, there is nothing better than creating a level of demand that doesn’t fade. Shoppers fiend for the next chance to make a purchase and will come back again and again for the privilege.

This is one reason pop-up shops are increasingly popular in the 21st-century. The novelty of the concept, as well as the deadline, means shoppers flock from far and wide. However, they only do it if the pop-up is on point.

With that in mind, here are the hacks you will want to know if this is your first attempt.

Pick The Right Seasons

The fantastic thing about these kinds of shops is the fact that you get to decide when you open. Traditional outlets need to keep the “open” sign visible seven days a week; you can do it once or twice a month. To take advantage of this though, it’s essential to pick the times when foot traffic will be at its greatest. Christmas is an excellent example. Even if the marketing strategy doesn’t go to plan, the shop should be in the vicinity of Christmas customers increasing the chances of a sale.

And The Best Location

Of course, nobody is going to notice the pop-up if it’s situated next to the toilets. And, if they do, they’ll assume it’s worthless or else it would have a better position. A savvy piece of advice is to piggyback off a big brand’s traffic. As long as your products and services supplement theirs, the people walking in and out of the store should connect with your shop. Always speak to the owner of the shopping centre before pitching up as you will need their permission. Alternatively, there are location companies that will do the heavy lifting.

Invest In Design

It’s important to spend the same money (relatively) on a pop-up as on any other marketing tactic. Remember that it’s an extension of your brand and deserves respect. Going big and bold can help it stand out from the crowd, as long as the design is relatable. Anyone who struggles with this can hire a retail design agency. Also, don’t forget about the essentials. You get a space, one which isn’t furnished or that may not have the right utilities. Therefore, it can be wise to find a storage space close by for extra stock in case the demand gets out of control.

Think Long-Term In The Short-Term

Everything about a pop-up shop is here today and gone tomorrow. But, what if you stayed a little longer? It’s possible to stick around and milk the sales until the customer’s interest starts to wane. All you need to do is to find a vacant space and speak to the owner. Tell them you’re willing to pay a discounted rate for one month. Although you may think they will decline, they should see the advantage of getting one month’s rent as opposed to none. Hopefully, once you pop, you won’t be able to stop.

This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.
Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post A Foolproof Guide To Your One-Stop, Pop-Up Shop appeared first on OpenBusinessCouncil Directory.

So, you are considering applying for investment property loans and flipping a home. This is good news, but flips, even the easiest ones, can quickly break the bank and lead to additional financial problems. Here are three easy-to-remember tips for flipping a home as cheaply as possible.

Plan a Realistic Budget and Timeline

Planning is of the utmost importance when flipping an investment property. Real estate investors who haphazardly approach the flipping process will almost always exceed their initial budget. This can be a major disaster, but by carefully taking the cost of contractors, subcontractors, architects, engineers, and permits, as well as any applicable holding costs into consideration, you can come up with a highly realistic cost project.

Don’t Make Too Many Improvements

Over-improving a property is one of the quickest ways to throw money down the drain. Over-improving occurs when an investor incorporates too many expensive upgrades and fixtures into their flip, causing the property to be valued at a much higher price than homes in the surrounding neighborhood. Buyers searching for a home in a neighborhood that contains primarily $400,000 homes are not likely to spend $600,000 in such a neighborhood when they could spend the same amount to purchase a larger home in a more prestigious area.

Avoid Homes That Require Expensive Repairs

It can be hard to find a perfect home to flip at a bargain price, and more than likely, you will have to purchase a home that requires some improvements. However, all improvements are not equal, and some are exorbitantly more expensive than others. A few broken windows or simple plumbing problems are far less expensive to fix than homes with:

• Foundation or structural damage
• Extensive water or fire damage
• Termite damage

Roofing and electrical issues can also break the bank. If possible, always inspect investment properties before actually purchasing them.

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 3 Tips on How to Flip Your Home the Cheaper Way appeared first on OpenBusinessCouncil Directory.

When you come to create a website suitable for your brand, you need to think about more than just a simple template and some words on the page. Your website is a window to your business and for many, this means that it is the best chance you have of getting the attention of your customers. If you are looking to make a great website this year, the landing page should be your number one priority.

A killer design

The first step to a website that people want to explore is a great landing page. Your landing page is the most important part of your website because it is the first impression anyone will get. Therefore, you could benefit from a website development team who can help you create a stunning design. Think outside of the box and be brave with your design. The more unique you can be, the better chances you have of a sale.

A smooth color scheme

The colour of your website sets the tone for what you expect to see. For example, if you had a black and yellow design, this immediately points towards DIY and hardware. Whereas if you design is pastel pink and white, you might be a wedding dress shop. Think smart with your colours and make sure that they fit with your theme and your logo too.

Featured posts

One thing which can elevate your website to the next level when you are trying to entice people is to have featured content on your website. Featured posts can add a lovely tone to your website and they also give audiences a taste of what they can expect if they continue to explore your website. This can be a super helpful feature and will bring people further into your website to engage with your content.

Imagery 

A picture speaks a thousand words, and if you want to be successful as a company you want to make sure you have some killer imagery on your website. Using stock photos can help, however, for originality, you should try to take photographs yourself to fit your company and content. You will show off your talents and the colours and layouts you create will catch the eye of anyone who is scrolling by. Images are twice as high for engagement than text so use this to your advantage.

Links, links, links

Your website might be a window to the business, but it can also be a door to your business. The best thing you can do on your landing page is to add as many links as you can to other parts of your website, any products, and any social media accounts you have. This will encourage your customer to explore and will make them want to find out more about who you are as a brand. Links can also be great for SEO, so it is always worth putting as many different links on your website as you possibly can without it looking too spammy.

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Essential Features Of A Successful Landing Page appeared first on OpenBusinessCouncil Directory.