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Essential Features Of A Successful Landing Page

When you come to create a website suitable for your brand, you need to think about more than just a simple template and some words on the page. Your website is a window to your business and for many, this means that it is the best chance you have of getting the attention of your customers. If you are looking to make a great website this year, the landing page should be your number one priority.

A killer design

The first step to a website that people want to explore is a great landing page. Your landing page is the most important part of your website because it is the first impression anyone will get. Therefore, you could benefit from a website development team who can help you create a stunning design. Think outside of the box and be brave with your design. The more unique you can be, the better chances you have of a sale.

A smooth color scheme

The colour of your website sets the tone for what you expect to see. For example, if you had a black and yellow design, this immediately points towards DIY and hardware. Whereas if you design is pastel pink and white, you might be a wedding dress shop. Think smart with your colours and make sure that they fit with your theme and your logo too.

Featured posts

One thing which can elevate your website to the next level when you are trying to entice people is to have featured content on your website. Featured posts can add a lovely tone to your website and they also give audiences a taste of what they can expect if they continue to explore your website. This can be a super helpful feature and will bring people further into your website to engage with your content.


A picture speaks a thousand words, and if you want to be successful as a company you want to make sure you have some killer imagery on your website. Using stock photos can help, however, for originality, you should try to take photographs yourself to fit your company and content. You will show off your talents and the colours and layouts you create will catch the eye of anyone who is scrolling by. Images are twice as high for engagement than text so use this to your advantage.

Links, links, links

Your website might be a window to the business, but it can also be a door to your business. The best thing you can do on your landing page is to add as many links as you can to other parts of your website, any products, and any social media accounts you have. This will encourage your customer to explore and will make them want to find out more about who you are as a brand. Links can also be great for SEO, so it is always worth putting as many different links on your website as you possibly can without it looking too spammy.

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Contributed content

Hernaldo Turrillo
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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