There are a lot of things that are probably on your mind as a business owner. After all, running a business is one of the most difficult, not to mention complex, things that you’ll ever do! Whether it’s marketing, finances, customer service, or any other part of your business, it’s often difficult to keep track of all of the things that you need to think about. Of course, there are often just as many things that you don’t even realize need your attention in the first place. The kinds of things that, at first glance, might not necessarily seem all that important, but given a little more thought can reveal themselves to be incredibly important aspects of any business.
One thing that a lot of businesses are now realizing is the importance of keeping track of their impact on the environment. Of course, most of us are pretty aware of our environmental impact in our personal lives and work hard to lessen it by using power efficiently and recycling as much as possible. However, when you’re running a business that involves a great deal of time, effort and energy, it’s very easy to find yourself forgetting about something like this, since it often doesn’t always seem as though it’s that important. However, the environmental impact of your business is one of those things that you really don’t want to ignore. Here are just a few simple things that you can do that can make your business just a little bit greener.
Use less energy
puters to the delivery methods to actually get your products onto shelves, there’s no real way around the fact that your business is going to need to consume energy. However, that doesn’t mean that there aren’t things that you can do in order to minimize the amount of energy that you’re using. Switching to things like LED lights can not only make a big different to your environmental impact but can help you save a decent amount of money as well. There are plenty of things that you can change within your business that will help you use less energy overall, many of which aren’t going to cost you any more than the less energy efficient alternatives.
Reduce the number of disposable items that you use
The sheer amount of waste that many companies produce is pretty shocking. If you want to avoid falling into that same trap, you should think carefully about how you can go about using less disposable items. This can be something that functions within every aspect of your business. From avoiding the use of printed documents when you can use digital ones, to limiting the number of disposable bags that you give to customers. Check out the bag range from Dynamic Gift for some great ideas for bags that not only help you avoid creating more landfill but even give you a new method with which to market your business. There are few better ways to stay in your customer’s mind than to give them something that they’re going to use day after day that has your company’s logo on it.
Adjust your company culture
Of course, it isn’t going to make even the slightest bit of difference how much you’re changing within your business if you can adjust your company culture. If you’re trying to change the way that your business treats its environmental impact, then you can’t do it alone. Make sure that each and every one of your employees is fully aware of just how important it is to work in the greenest way possible. Set up clear guidelines that everyone can easily follow. Things like emailing documents to each other instead of needlessly printing them off, or turning off equipment whenever it’s not being used. These things might not seem like much of a big deal, but if you are able to change the behaviour of every single one of your employees, that’s a serious amount of energy being saved and waste being avoided. One person might not be able to make much difference, but an entire company certainly can.
Connect with other green companies
It’s pretty rare that your business is going to be working completely independently. As the old saying goes “no man is an island” and the same goes for businesses. Whether it’s manufacturing , web design, hosting, or logistics, there’s a solid chance that you’ll be working with other organizations and the last thing you want is for all of your hard work to be undone by the fact that a company that you’re connected with doesn’t care about its own environmental impact. Make sure that any company that you’re involved with shares your values when it comes to their impact on the earth. Things like pairing with green web hosts can be a fantastic way to both limit your own environmental impact, and create a larger climate of green business overall as well.
It’s important to remember that, as much of an effort as it might seem, it is incredibly important to pay attention to your business’s environmental impact. Putting aside the most obvious, and, arguably, most important thing that is the protection of the earth itself, there are plenty of other reasons why it’s something you need to think about. For one thing, making your business more environmentally friendly often goes hand in hand with making it more efficient overall. This means that lessening your environmental impact can often help you save money in the long run. Not only that but it’s important to think about the image that your business is projecting. These days a lot of customers don’t want to buy from businesses that aren’t concerned with their impact on the environment. By making it clear to everyone that being green is high on your list of priorities, you open your business up to a fantastic new marketing opportunity that you might not have ever considered before.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.