When you are a small business swimming in a sea of other small businesses it can be easy to become overwhelmed and sink under the tide. However small businesses do grow and thrive all the time and there are ways that you can make impression on the public and propel yourself into their minds, and today we are going to look at just a few of these.
Billboard it
If you have a decent amount of money to use for your advertising and you want to make a great impression in your local city you can use a billboard and display your brand to everyone who walks and drives by. This can be the best idea you have and it can really make a huge impact on your brand awareness and bring more people to you for business.
Host a giveaway
If you want to be popular with a lot of people in you local area and beyond, a great idea for you to try would be to offer something for free. People love free things and if you can offer them one of your best products it can be a good way to get the word out there about quality of your products and your brand as a whole. This will allow more people to come into contact with you and if you host the giveaway on social media it can really make a difference to your business.
Engage on social media
Social media is a giant with marketing and if you aren’t already on social media promoting your brand this is what you need to do right now. Social media is at the heart of society these days and this is something which is crucial for you if you want to make a name for yourself. As well as posting on social media you need to think about engaging with other accounts by liking and commenting on other pages. Having a presence and a voice can really help you with your marketing.
Create great product branding
Part of making a great product will always be packaging it up and and making sure that the customer sees it on the shelf amongst all of the other products on show. This will include making your own custom labels and making sure that they are as bright and bold as they can be to make a great impression with your customers and beyond.
Pull a clever stunt
Sometimes the best thing you can do to make the news is to pull a crazy stunt. There are companies who have started a flash mob in the street, ones which have pranked passersby, and ones which have created pianos on stairs to encourage people to walk. Try and think outside the box and think of something which relates to what you do as a business. It has to lead back to you in the end so don’t go too crazy! But a stunt can always be a good thing if you do it the right way.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.