Your business’s number one goal is to make money, right? It’s end goal is to make enough of an income to be able to afford to be able to pay it’s outgoings. This is true. But the only way your business can reach this goal is if it caters to its customers. So, the making of income shouldn’t be your business’s number one goal. No, catering to your customers should be its number one goal. Below are a few ways your business can do so.
First of all your should know that your customers don’t want to move, so you shouldn’t make them do so. Literally, people in this day and age don’t even want to move a muscle if they don’t have to. This could be deemed lazy — but it is not induced by laziness. No, it is just a wanting on a person’s part to make full use of the video technology at their disposal. And because this is such a wanting, you should be able to provide it for your customers.
One way to do so is to provide face-to-face consultations to your customers via video technology. If a customer can access you without having to make the effort to come and see you, then you are going to be able to set up meetings with them easier. And when this is easier, so is the eventuality of sealing a deal with a customer.
An example of the success of allowing for customers to contact you via online video technology can be seen in the success of telemedicine . This is a service that allows for patients to contact their doctors through the screen of their computer device. And it is a service that is set to attract 7 million users by 2018. This tells you everything you need to know about telemedicine and how successful it has proven to be. But why is it a success? Because patients no longer have to brave the outside world, or the germs inside a surgery, when they want to visit their doctor. That’s why. So don’t make your customers brave the outside world either, because they really don’t want to and you really don’t have to.
Also, people of this generation generally don’t like being disturbed or forced into things. They like to check things out in their own way and in their own time. So, simply allow your customers to do this. And to do so, you must make sure your website provides all the information you need to convey to your customers. You must ensure that your website is sitting on the Internet at all times just waiting to be used by your customers. You must ensure that it contains all the information you want it to contain. And you must ensure that is easy to navigate.
Your customers won’t always want to call you up in order to discuss your business and their custom. In fact, most of the time they will prefer to find the information in their own time on your site. And to ensure that your site is always accessible for customers, no matter what time they access it, make sure to use a service such as UptimeRobot . This service will notify you if your site ever goes down. This then means you can get it back up and running as soon as possible.
As a business owner you need to cater to the needs and desires of your customer. Ultimately they hold the power of every sale you seek to make. Because of this, you should be doing all you can to induce the sale out of them in as comfortable a way as possible.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.