Nowadays, with the speed of the internet and the length of time we spend on each task, we rely more and more on video content to convey information and skills. From short-term tutorials to long-term training modules, our company’s success is directly related to employee training videos. That’s why we’ve put together this informative article with ideas on how you can create effective employee training videos that will help your company succeed. Below are some of the best practices for creating effective corporate training videos.

1. Be Goal Centric

Learning videos should have a defined goal in mind. The goal of a training video is to deliver the desired behavior not only to deliver a certain amount of knowledge. It is important that the videos are directly connected to the goals of the organization, whether it is to improve sales, reduce costs or increase quality. This will help you measure performance from your training videos and get immediate results.

The goals should also be SMART: Specific, Measurable, Attainable, Relevant, and Time-Bound. Don’t be vague about what you want your employees to learn because different people can have different interpretations of goals.

2. Be Engaging

Unlike printed or audio-only training materials, video training materials can’t be easily discarded after a single use. As a result, the quality of the videos needs to be higher than what you would usually expect from printed material. The best way to ensure that you get good quality videos that are motivating is to put them in your employee’s context. This will make your employees want to watch the video over and over again because they are already familiar with the setting which makes them more engaging for your audience.

3. Measure the Impact

If you’re going to invest in developing online training videos, you need to know how your employees are doing with them. You can implement a simple survey that will only take a few minutes that will help you understand the level of knowledge your employees have acquired from their online training videos. After watching the video is also a good time for your employees to ask questions and clarifications about the material they saw during their training session. You can use these answers as a baseline or comparison against future measurements for your employee training program.

With the right tracking and measurement systems in place, you’ll have an idea of how well you’re doing with employee training videos and if there is a need to do any adjustments to improve them.

Conclusion

Like with any process, it’s important that you see your training videos as a continuous improvement cycle. You need to continuously measure the effectiveness of your videos and if changes need to be made, do it and keep doing it until you get the results you’re looking for. It’s the only way to keep your training program from becoming obsolete over time.

This is why using a solutions provider for employee training videos is a good idea.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Best Practices For Creating Effective Employee Training Videos appeared first on OpenBusinessCouncil Directory.

Are you trying to find alternative forms to promote your business online?

If so spend no time looking further: as YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. As it is:

• Phenomenal to create video marketing strategies
• It also launches your strategy with video tips and ideas
• Also helps manage your YouTube channel
• And lastly it’s vital when optimising your videos for the YouTube search engine

Is YouTube marketing the right solution for your business?

IT SHOULD BE!

As previously acknowledged, YouTube is one of the biggest websites in the world – to be more specific, it’s at the moment the second most popular website in the world. Another big reason why YouTube is such an elegant place for marketing purposes is due to it being about videos – and video marketing is all the rage right now.  As for the issues with video production, it isn’t as hard as it may seem to create marketing videos. You don’t need a huge budget and you don’t even need to make substantial investments in equipment.

Commit to a schedule

Another key method for success is consistency which is a very important factor on YouTube if you want to keep growing your channel. But with blogging, the more content you put out there, the better the chances that you’ll reach a wider audience.

Most successful YouTubers have a very strict publishing schedule – and they stick to it.  These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, it’s crucial to consider how often you can realistically commit to posting new content and make sure you can stick to it.

But when the time arrives for your determination on how often you can post, you should also consider when you release your videos. Which according to Oberlo, is the best method to have the most viewers to watch your YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.

Plus, at this stage, make a note of all the holidays and events coming up that are relevant to your audience so you’ll know in advance about any opportunities to create any special content.

Types of marketing videos

So, now that you know what your goals are and when you want to publish, the question is, what types of videos can you create?

It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.

Here are a few ideas to get you started:

• Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
• How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel

• Behind-the-scenes videos: YouTube is a social network – the keyword here being “social.” One of the ways to humanize your brand and show that you’re more than just a product or service is to share some behind-the-scenes videos. For example, Sprout Social has an entire collection of videos with members of their team:

• Product videos: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business. Mailchimp often publishes videos talking about their products.

• Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:

• Interviews: Interviewing well-known experts and influencers from your niche is another good way to attract new viewers. These experts will have their own following, so if they’re promoting the video as well, they can help drive traffic to your YouTube channel.

Managing your YouTube channel

Now that you have a YouTube marketing strategy and some video ideas to get started, you want to focus on managing your channel. Engagement is a big part of YouTube, so it’s extremely important to take the time to not only respond to any comments you get, but also to drive engagement in other ways.

A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.

Another good option for channel management is VidIQ, which you can use to keep track of comments and respond when necessary, to collaborate with your team members, and to discover useful keywords and tags for optimizing your videos.

To learn more about your audiences and the videos and channels they follow, use a Youtube scraper like this one from Stevesie that would allow you to collect the data you need for your video marketing. strategy.

Here are a few more YouTube tips to boost your engagement and views:

• Check your comments every day so you can respond promptly
• Use monitoring to find other mentions of your brand and identify engagement opportunities
• Ask questions of your viewers in your videos, as well as in your video descriptions to encourage them to leave a comment
• Use the “Community” tab (located in your channel’s main page) to post images, GIFs, and video previews, as well as to poll your subscribers. For example, Evan Carmichael regularly posts polls asking his subscribers what they want to see in his upcoming videos:

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How To Market Your Small Business through Youtube appeared first on OpenBusinessCouncil Directory.

Do you want to know what one of the most powerful tools to help grow your business and expand your outreach is?

Animated videos. While there are many reasons why animated videos are effective at helping grow your business, it really boils down to the fact that they make it easy to share your company’s message with the masses.

As Idea Rocket Animation, one of the largest video animation production businesses, states, “We take your message and boil it down to a story that can capture hearts and minds.”

Here are the top ways an animated video can help your business:

You Can Share Your Message In A Visual Way

Perhaps the first and biggest benefit that animated videos have for your business is that they make it very easy to share your message in a way that anybody can understand.

In other words, animated videos make it easy to communicate with your audience and in a very visual manner. Someone may have difficulty understanding how your business can help them when the read about it, but when they see it through animated video, it can be much easier for them then.

You Can Make Your Business More Visible Online

Marketing videos in general, whether they are animated or not, can do much to boost your business website’s visibility through SEO (search engine optimization).

This means that having videos posted on your website will make your site rank higher and be more visible when people search for relevant keywords, which translates to more people visiting your website over the long run.

You Can Build Your Outreach On YouTube

After Google, YouTube is currently the second biggest search engine in existence. Not posting your animated business videos on YouTube will be a major missed opportunity. In fact, it may very well be that people will find your video (and thus your business) through YouTube and not through other search engines such as Google or Yahoo.

You Can Attract More Attention On Other Social Media Outlets

Shorter videos, in general, are among the most shareable pieces of content there are on social media, especially with Facebook and Twitter. In fact, videos just may be the best way to engage your audience on social media. If your animated video is particularly long, you can split it up into smaller parts that can then be shared individually.

You Can Educate People

Finally, when people visit your website an animated video is one of the most effective ways to educate them about what your business is about. After all, most people tend to enjoy learning from watching rather than reading.

The idea here is that you can have your animated video posted directly on your webpage, so it’s the very first thing that people will see.

Using An Animated Video To Help Your Business

Animated videos, in general, are among the most powerful advertising tools that any business can use, for the reasons that we have just gone over.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Top Ways An Animated Video Can Help Your Business appeared first on OpenBusinessCouncil Directory.