Do you want to know what one of the most powerful tools to help grow your business and expand your outreach is?
Animated videos. While there are many reasons why animated videos are effective at helping grow your business, it really boils down to the fact that they make it easy to share your company’s message with the masses.
As Idea Rocket Animation, one of the largest video animation production businesses, states, “We take your message and boil it down to a story that can capture hearts and minds.”
Here are the top ways an animated video can help your business:
You Can Share Your Message In A Visual Way
Perhaps the first and biggest benefit that animated videos have for your business is that they make it very easy to share your message in a way that anybody can understand.
In other words, animated videos make it easy to communicate with your audience and in a very visual manner. Someone may have difficulty understanding how your business can help them when the read about it, but when they see it through animated video, it can be much easier for them then.
You Can Make Your Business More Visible Online
Marketing videos in general, whether they are animated or not, can do much to boost your business website’s visibility through SEO (search engine optimization).
This means that having videos posted on your website will make your site rank higher and be more visible when people search for relevant keywords, which translates to more people visiting your website over the long run.
You Can Build Your Outreach On YouTube
After Google, YouTube is currently the second biggest search engine in existence. Not posting your animated business videos on YouTube will be a major missed opportunity. In fact, it may very well be that people will find your video (and thus your business) through YouTube and not through other search engines such as Google or Yahoo.
You Can Attract More Attention On Other Social Media Outlets
Shorter videos, in general, are among the most shareable pieces of content there are on social media, especially with Facebook and Twitter. In fact, videos just may be the best way to engage your audience on social media. If your animated video is particularly long, you can split it up into smaller parts that can then be shared individually.
You Can Educate People
Finally, when people visit your website an animated video is one of the most effective ways to educate them about what your business is about. After all, most people tend to enjoy learning from watching rather than reading.
The idea here is that you can have your animated video posted directly on your webpage, so it’s the very first thing that people will see.
Using An Animated Video To Help Your Business
Animated videos, in general, are among the most powerful advertising tools that any business can use, for the reasons that we have just gone over.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.