• The study, conducted by Rock The Rankings analysed the social media profiles of the most iconic people in the SEO and digital marketing industry.  

• Dharmesh Shah from Hubspot is the most influential figure overall, with the highest number of followers and engagement rate on average. 

• Four influential females make the list including Pam Moore, Aleyda Solis, and Julie Joyce.

As the digital marketing industry continues to evolve, the global market is estimated to be worth $786.2 billion by 2026, with the SEO industry worth currently worth $80 billion alone.

And, as the industry grows, so does the interest in careers, as Google Trends data shows a 76% increase in global searches for ‘SEO jobs’ in the last 12 months.

But who are the industry’s most influential figures? And, who should you be following for the latest industry trends and updates?

To find out, SaaS SEO agency, Rock The Rankings, analysed social media to find the top 20 influencers for 2022.

Using a list of popular figures who are prominent on social media, the SEO experts tracked the number of Twitter and Linkedin followers, number of tweets, engagement rate, and mentions, to create a weighted rank which scores overall popularity.

Here’s what the study found…

• Most influential overall – Dharmesh Shah, Hubspot

• Most followed on Twitter – John Rampton, Due (1,257,792)

• The highest number of Tweets – Pam Moore, MarketingNutz

• The highest engagement rate – Julie Joyce, Link Fish Media

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Study Reveals The 20 Most Influential People In SEO & Digital Marketing appeared first on OpenBusinessCouncil Directory.

Over time, Search Engine Optimization (SEO) practices and strategies have evolved. The top-ranking positions were dominated by content stuffed with keywords without any context.

Search engines now have a fair way of ranking websites in search results. Search engines now reward websites that use white hat SEO strategies such as creating top-quality content and prioritizing link building. The skyscraper SEO strategy encourages precisely that. It allows your audience to notice newer, more relevant content.

Still unsure about what this technique can do for your SEO campaign? Well, we have gathered all the information and tips you need to succeed in integrating it into your strategies.

Are you ready? Let’s get started!

 What Is the Skyscraper Technique and How Does It Work?

According to a St. Petersburg SEO specialist, the skyscraper technique was first conceptualized and used by Brian Dean of Backlinko. The first time he used the skyscraper method in link building, he doubled his organic traffic.

The skyscraper technique is named after the concept of people admiring the tallest structures – the tallest, not the second or the third highest. This means the technique’s primary purpose is to make your website the “tallest tower” in the digital universe, which everyone in your industry admires. It’s about being the most relevant and exciting, most important, and most valuable.

Here’s how the skyscraper method works in a nutshell:

• You can find great content through tons of backlinks.
• Make better content.
• Reach out to others who have linked to your reference content.
• Send them a proposal and explain why you are better than the rest.

 How Do You Execute the Skyscraper Technique in Link Building?

It doesn’t suffice to be just familiar with the definition of the skyscraper method. You must be able to leverage these advantages by learning the best strategies and incorporating them into your marketing campaigns.

In just four steps, you can successfully execute the skyscraper technique.

1. Do keyword research.

Many digital marketers and SEO professionals spend hours searching the internet for the right keywords. While it’s great to spend time on keyword research, it’s best if you use some tools that can make the process easier and more efficient.

Here are some tips on how to do effective keyword research:

• Copy Your Competitors: Search for your top competitors, and then pop their websites into keyword research tools like Ahrefs and SEMrush. In just a few seconds, you can see which keywords they rank for.
• Search Online Communities: Observe how people type words, phrases, and questions online, such as on Quora or Reddit. These can be great keywords.
• Use Multiple Tools: Multiple tools are necessary to ensure that you target the correct keywords. Answer The Public and Google Search Console are two of the most popular tools.

2. Analyze top-ranking content .

Next, analyze the competition after you have finalized the keywords. Find great content that is relevant to your business or brand. You can be the best at writing blogs, articles, videos, or any other content.

Once you have found something that works, it is time to strategize. To gather valuable and sufficient information, research is essential. Spend time researching to create high-quality content.

3. Make better content.

Remember that content is everything when you use the skyscraper method in link building. The content you create should be unique and stand out from the rest. Brian Dean suggests these as the main things you should focus on:

• Length: If your competitors wrote 14 tips, write 15. This is where you’d want to provide more helpful tips.
• Freshness: Always check if your content stays current. You might find outdated information in the content of your competitors. Make the necessary adjustments to improve your content.
• Design: Use short paragraphs, headings, and subheadings. Make sure to use the right font size to make it easy to read. Also, make sure your visuals stand out.
• Depth: Fill your content with essential information. You should not include any information that is irrelevant or uninteresting to users. Your goal is to produce the best content possible.

Although some might think the skyscraper strategy is risky, it’s not. You can quickly reach the top of search results if you regularly publish high-quality content. You can stay ahead of your competition by being consistent.

4. Look at Backlinks to Reach Other Websites

After you have published content, the work does not end there. It is crucial to ensure that your content has many backlinks so search engines can rank it highly in search results.

You can reach out to people who have previously linked to your content. You can ask them to link to your new content if they feel it is valuable.

Compare the content that you used with the content that you created. Also, get in touch with the people who linked to your competitors’ content. Show them why they should link to yours.

 Key Takeaway

The Skyscraper Technique can be an excellent link-building strategy if you reach out to enough people and have well-written content. However, this technique is unlikely to lead you to high rankings overnight; thus, working consistently on it is a must for you to get the best results.

Furthermore, SEO success depends on many factors, including your industry, competitors, and budget. Do not rely on one tactic. Try several and see which ones work best for you.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Skyscraper SEO Technique: How to Execute It appeared first on OpenBusinessCouncil Directory.

If the first site is trusted and popular, you will notice an increase in your traffic right away. The quantity and mainly the quality of backlinks can help you rank higher in search engines.

The problem is that many people try a shortcut and buy backlinks, something that goes against the guidelines of companies like Google. If you are caught doing this, you may face penalties. There are also certain types of backlinks you should avoid.

Let’s take a look at five types of content that can help you gain backlinks – and the positive ones without having to pay a dime for it.

1. Original Research

If you’ve recently researched anything on the internet, you may have noticed that the same subjects dominate headlines, and they almost always cite the same sources. You can stand out from the crowd by providing original research.

That is, quality material so new and thorough that it becomes a reference within its field of activity and starts to gain dozens of backlinks naturally.

This is also the most time-consuming and labor-intensive way to create backlinks. Your articles must bring something new to become a reference. Or at least analyze a known topic from a completely different angle.

When you write about a topic that you master or have a lot of experience with, the chances of becoming a reference and being cited by other websites are great. That way, you also build credibility and become an authority, which will attract more visitors to your pages.

2. Free Apps or Tools

There are a lot of apps and tools that you can find for free. They can help you for the most diverse purposes, including improving productivity. Some examples are project and task management tools like Asana or Airtable, budgeting tools like Mint and Quicken, etc.

Suppose you have the knowledge and technology to develop a new digital solution as simple as these, and you can offer them for free. In that case, you’ll find that this is an excellent opportunity to skyrocket your number of visitors. The more users start using your app or tool and recommending it, the more backlinks your page will get.

3. Infographics

Many websites still present tons of information in writing rather than resorting to visual media such as infographics. A good infographic is made up of a standard image that visually summarizes many facts and quick statistics. They tend to generate more interaction because users catch a glimpse of them and immediately access the information they would otherwise need to fish out in a long article.

Always synthesize your texts into shareable infographics that can generate backlinks to your page. It was necessary to have a good graphic designer to build creative images in the past. But these days, there are free tools to help you with this task, such as Canva.

4. Interview-based Posts

People may still not know you well enough to trust your material as good as you are in your field. You can work around this situation by adding interviews with subject-matter specialists to your articles and posts, naturally increasing your website’s authority.

Everyone is quoting everyone else on today’s internet because it’s quick and easy. It is necessary to separate reliable information from sources that can be verified, to stand out from the rest. When you provide readers with a good collection of well-founded articles from well-known sources, you create a much bigger impact and become a reference.

You can help spread your quality content quickly by mentioning it in the comment sections of popular websites or as a trusted source in Wikipedia entries.

5. Free Interactive Content

Many users love interactive content where they can participate beyond just reading or researching something. The sky’s the limit: you can complement your articles aend pages by offering checklists, quizzes, polls, how-to guides, and other interactive content for your visitors.

Many users may come to your website especially attracted by these quizzes or polls they saw a friend or family member share. And only then do they become aware of your brand and business. Therefore free interactive content can ramp up your engagement a lot.

Backlinks Are an Engagement Magnet

Amazing content is like gold that needs to be mined by users on the internet. Among hundreds of sites publishing the same material and the same data all over again, your page full of authoritative and well-researched articles may find it difficult to stand out.

This is where backlinks come in as an excellent alternative to building engagement. Good backlinks work like a citation or reference capable of attracting more and more visitors to your pages. The five types of content above can help you earn backlinks.

Keep in mind that not everyone will produce the same results, and that will depend a lot on your niche. Try different options and keep track of your visitor traffic to get the best results.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Types of Content That Earn Backlinks and Why They Work appeared first on OpenBusinessCouncil Directory.

Direct Messaging 

Communicating directly with potential clients and conveying them simple messages is a sure way to persuade them to try your product which is why companies use texting. It’s proven that using mass texting to generate more sales is a very effective way to achieve your goals. Make sure the message you send out is direct and on point. Also, be sure to ask for a response from the customer so you can gauge their interest.

This is way better and more efficient than calling customers one by one. You can easily send direct messages to a large number of people at the same time which will save you a lot of time and energy. Not to mention, customers appreciate this type of communication because it makes them feel special and important.

Content Marketing 

This approach to content marketing is all about creating and sharing content that your target audience will find useful, informative, or entertaining. As a business, you can use content marketing to establish yourself as an expert in your field, build relationships with customers and attract new ones. When done correctly, content marketing can help increase sales by driving traffic to your website and converting those visitors into customers.

There are many different types of content you can create for your marketing campaigns, including blog posts, articles, infographics, videos, social media posts, and more. The key is to produce content that is relevant to your target audience and provides value. You also need to distribute it in a way that makes it easy for people to find and share it.

Here are the steps towards a successful campaign:

• Define your target audience and create content that is relevant to them.
• Produce high-quality content that provides value.
• Distribute your content in a way that makes it easy for people to find and share.
• Measure the results of your campaign and adjust as needed.

Social Media Marketing 

Millions of people all over the world use social media platforms like Facebook, Twitter, and LinkedIn to communicate with friends and family, stay up-to-date on current events, and share their thoughts on a variety of topics. What many businesses don’t realize is that social media can also be used as an effective marketing tool to increase sales. 

If your content is interesting, people will start sharing it with their friends, which can result in an increase in website traffic and brand awareness. In addition, social media platforms offer a variety of advertising options that you can use to reach your target audience.

SEO 

Search engine optimization, or SEO, is one of the most important business strategies companies can implement in their marketing campaigns to increase sales. When done correctly, SEO can help a company’s website rank higher in search engine results pages (SERPs), which can result in more website visitors and increased revenue.

There are many different factors that go into SEO, and it can be tricky to optimize a website on your own. That’s why it’s important to partner with an experienced SEO agency that knows what they’re doing. An SEO agency can help you identify the right keywords to target, create effective campaigns, and track your progress over time.

Referral Programs 

Referral programs are a great way to increase sales for your business. When someone refers a friend or family member to your company, they are more likely to buy from you because they trust the referral.

There are many different ways to set up a referral program. You can offer rewards like discounts or free products for referrals, or you can simply give the referrer a credit on their account.

Whatever method you choose, make sure it is easy for customers to participate. Put referral information prominently on your website and in all of your marketing materials.

Call To Action 

This method has been proven to be successful for companies when it comes to increasing their sales. A call to action is basically a directive given by the company to the customer, telling them what they should do in order to purchase the product or service. It can be something as simple as “click here to buy now” or “call us today for a free consultation.” Having a call to action included in your marketing campaign will help you see an increase in conversions and sales.

Generating sales is essential for any business to grow and keep working which is why you need to personally convince people to buy your product by texting them. Also, you need quality content on all fronts to keep people engaged and take full advantage of social media. Search engine optimization is also very important while referral programs get you, loyal customers, for a small price. Finally, try the call to action method and see how much you’ll grow. This will make sure you beat the competition in every way!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Business Strategies Companies Should Implement in Marketing Campaigns to Increase Sales appeared first on OpenBusinessCouncil Directory.

The business of technology is changing. It evolves quickly and augments our lives with all kinds of tools and resources. What it means to be a tech business keeps shifting as the industry converges with other fields like marketing, finance, and automobiles. Still, whatever your business is, it’s important to keep up on the essential tools of technology. Below are five things that every tech business needs to do.

Utilize SEO

One of the cornerstones of modern business is search engine optimization (SEO). This is the process of pushing pages on a website to the top of search engines like Google and Bing using keywords, hyperlinks, metadata, and more. You can either hire staff to get the job done or outsource the tasks.

SEO is a marketing strategy that uses technology to get the product, business, and brand noticed. It doesn’t matter what your company is involved in, SEO is crucial to the modern digital economy. If you can make your website land high up on Google, you will see a huge boost in traffic and sales. If you are a tech business, you have even more reason to utilize SEO and make sure that your website is noticed.

Use Statistics

Statistics are in no way perfect, but they can be very useful. Statistics can provide numbers to analyze based on demographics and customer satisfaction. They are the basis of marketing analysis, but they are just the tip of the iceberg nowadays.

You might not know what you are doing when it comes to implementing statistics into your business, but that’s okay. You can always find statistics help online from the experts, which can help you learn how to use statistics by taking a class. Then you can figure out where your products and services are in demand with these numbers. When you’re in technology, you need to crunch the numbers sometimes.

Analyze Data

Data has become one of the most valuable resources in the world. Experts from different fields are saying outlandish, grandiose things about data. They’re probably right. “The new oil” is one of them. People are comparing data to the heyday of gold. There is a lot of wealth and power in information as well as the know-how to use it. Tech companies are harvesting data from their customers, buying it from businesses, and selling it to others. It doesn’t matter how you acquired the data; the next step is to analyze it.

Data analysis is a great way to use information, providing demographics, new directions, and ways for your company to discover new areas of demand. You can learn about your customers and how to grow from harvesting data. Analysis will help you determine new ways to move forward and better areas to advertise yourself.

Use the Cloud

Of course, you should be using the Cloud. Whatever you are involved in, it’s important to move files and keep the security of your company’s information. You’ll be able to protect the data of your customers and the details of your operation. It will also enable you to make sure that these resources are protected from hackers and physical damage. It doesn’t matter what kind of tech business you have, it’s essential to use the Cloud to back up everything.

Take Advantage of Social Media

Finally, every tech company should be taking advantage of social media. Just because you are into tech doesn’t mean you like social media—you might understand the strange powers of it—yet it’s essential to the modern world. Use social media to get the word out, create a brand identity, and discover things about your fans and customers. You don’t have to do it yourself. Hire those who understand the tactics, metrics, and timing of social media to bolster your online presence.

It doesn’t matter if you are in the tech of social media, finance, marketing, automobiles, or another one of the many industries being transformed by technology, if your business includes tech, you should take advantage of all the tech at your disposal. Even if technology isn’t the focus of your company, when you use tech at all it’s important to understand how you can use it.

The world is changing fast and many of these changes are coming from advancing technology. Tech is a huge part of this modern digital landscape. We can use technology to make our lives better, easier, and more productive. Whatever your passion is, using tech to make your dreams come true isn’t just the right idea—it’s obligatory.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Five Things Every Tech Business Needs to Do appeared first on OpenBusinessCouncil Directory.

As you build your business online, SEO will undoubtedly end up becoming one of the most time-consuming aspects of your branding and marketing. What might be manageable when you first start out can get out of hand as you begin to scale, and the decision to outsource will be one to carefully consider. SEO is something that you need to stay on top of and persevere at if you want it to work over the long term. That said, it is often simply not possible for online entrepreneurs to handle every single facet of SEO–whether because of time constraints or because of expertise gaps. Whatever the case may be, below are some of the best SEO functions to consider outsourcing as you grow.

The Best SEO Functions to Outsource as you Grow

Outreach

The process of contacting websites in order to locate SEO linking and content publication opportunities is known as outreach. This is a time-consuming digital marketing activity that involves physically collecting contact information from relevant websites and then starting the laborious task of emailing these people and inquiring whether they are interested in what you have to say/publish.

You must devote a significant amount of time to this in order to achieve satisfactory results, not to mention that there is a learning curve involved. As you expand, this is absolutely something that you should delegate to specialists so that you may focus on more critical growth challenges. Keep in mind that if you search for something like “SEO Brisbane” and decide to go with a full-fledged professional SEO and digital marketing service, outreach will be included in the process. 

Content Writing

While you likely know everything there is to know about your company and industry, it does not necessarily follow that writing SEO copy for your target market is something you are automatically good at. This copy goes on your website’s blog and its intention is to entice and inform readers, giving them insight into what your business and its products and services have to offer.

If you are not confident in your writing ability or would rather pay someone else to do it for you, outsourcing is a good option. Your content will be handled by skilled content writers that understand how to write with SEO best practices in mind while also selling your products and services. 

Professionally written content is an invaluable part of any successful digital marketing strategy. You don’t have to master all of the subtleties of digital marketing on your own; outsource, and you can assign the duty to expert article writers. They will be familiar with SEO and the various tactics and best practices you need to keep in mind in order to hit the top of the results page. Additionally, they will know what to steer clear of when writing for SEO so that you are not penalized by Google for committing content writing faux pas. 

Social Media Marketing

It’s not too difficult to send a tweet or update your business’ Facebook status, but it is quite different to be able to focus your social media marketing efforts to maximize posting effectiveness and attract the business leads you desire? If you don’t, you have two options: spend months researching social media trends and developing your skills, or outsourcing your social media to someone who already knows what they’re doing and can hit the ground running.

Many firms on the rise make the mistake of providing new millennial employees with access to the company’s social media networks as though their age inherently qualifies them for the task. There is a lot that goes into the social media component of a digital marketing plan, and it has significant consequences for the performance of your SEO, particularly in terms of content marketing. Social media, in addition to being outsourced, is also something that can be made much more efficient through automation. 

Building Links

Link building certainly isn’t something you can’t teach yourself and learn on your own, but as your business starts to really take off and a larger premiumis placed on your time, you should delegate it to someone who has done it before and knows what they’re doing. Because this technique involves understanding search engines, it is vital that you have someone who is current on the latest algorithms and their ranking criteria so that they are able to secure the highest quality links to your website.

Outsourcing is, therefore, vital when it comes to link building. You can easily waste your time or, worse, do real damage to your SEO score by building links that are irrelevant, spammy or which don’t provide your site with the authority it needs to stand out. 

Outsourcing provides you with important quality control and peace of mind, in addition to giving you access to people who are up to date on the latest link building tactics and algorithm considerations. When you delegate this responsibility to a third party, all you have to do is plan regular meetings to go over their work and have them inform you on their progress. All across the world, there are skilled link builders and link building agencies. It cannot be stressed enough how important links are for your overall SEO score and page rank.

Conclusion

As you expand, your SEO should serve as the foundation of your marketing activities. This is due primarily to the fact that SEO is the most long-term and cost-effective kind of marketing that, when done correctly, will guarantee you a consistent stream of leads in the future. SEO is time-consuming and requires ongoing attention, making it difficult to maintain as you grow your organization. Here we discussed the best SEO functions to outsource as you grow.

You can delegate some or all of these SEO responsibilities to your marketing department, but this can be costly, and you may discover that you lack the in-house skills required to accomplish some or all of the above. There are talented and competent SEOs available all around the world, both as freelancers and through agencies, who can assist. Consider outsourcing some or all of the aforementioned SEO factors and leave the legwork to the professionals.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Best SEO Functions to Outsource as you Grow appeared first on OpenBusinessCouncil Directory.

Keeping your current clients satisfied is critical for the growth and profitability of your SEO agency, just like it is for businesses in any other niche. Keeping your clients on board, on the other hand, can prove to be more challenging than gaining them in the first place, particularly when you cannot provide them with immediate results.

Nonetheless, clients terminate their contracts with SEO agencies for a number of other reasons. Knowing each of the said reasons ahead of time will allow you to establish more effective communication with your clients and increase your retention rate. If you would like to learn more on the topic, keep reading!

Here, you will find a list of a few reasons why your SEO agency is losing clients and what you can do about it! It includes, but is not limited to, failing to set clear expectations, providing no visible results and poor value for money, not updating your clients on your current objectives, and not educating your clients on SEO. Continue reading, and soon enough, you should be able to turn your business into a successful one!

Failing to Set Clear Expectations

One of the most common reasons you might be losing your clients’ trust is your failure to clearly define what you are going to do. The marketing experts from Bravo Group recommend that you give each of your clients a list of objectives that you aim to accomplish, the amount of time that achieving each of the objectives will take, and a clear and easy-to-understand pricing model.

A Lack of Visible Results

Your SEO agency might be losing clients due to a lack of visible results after a specific period of time. It is not uncommon for agencies that specialize in search engine optimization to promise incredible results within a short period of time and end up unable to deliver the said results. If that happens, clients end up losing faith in you and your abilities and seek opportunities elsewhere.

In order to prevent it from happening, you should not make false promises to your clients. Instead, aim to promise results that are achievable and measurable, track your progress, and update your clients every week.

Failing to Update Clients on Your Progress

In order not to lose your clients, you should update each client on your progress and current objectives. Ideally, you should do it in the form of weekly/monthly emails with a detailed report. The report might contain screenshots from Google Analytics, a list of links that you managed to obtain for the client, and a list of things that you are planning to do in the upcoming month.

Neglecting to Educate Clients on SEO

A common reason why SEO agencies lose clients is a failure to educate the said clients on what search engine optimization is about. It is a fact that a large number of small business owners do not have a clear understanding of what search engine optimization is.

In order to keep your clients, you should educate each client on what SEO is and the importance of implementing it. That way, the client will be more aware of what you can and cannot do. On top of that, it will make you appear trustworthy and transparent.

Failing to Deliver a Good Value for Money

A large number of small business owners do not want to spend large amounts of money on digital marketing services because they are not entirely sure about the return on investment that they can get from it. If your prices do not reflect the quality of your services, you might lose your clients to agencies that provide your clients with cheaper alternatives.

In order to prevent it from happening, you should clearly communicate the value of the services that you provide and discuss it with your clients. In addition to that, you should see what the pricing models of other search engine agencies in the area are and make your prices as attractive as possible.

Long Delays in Achieving Objectives

You might lose your clients if you are faced with long delays in achieving the set goals and objectives. If you fail to deliver the results that your client expected within a specific time frame, the client might get tired of waiting and move on to a different agency.

In order to prevent it from happening, you should сreate a clear plan of action with achievable and realistic goals and objectives for each client. Other than that, it is important that your search engine optimization agency is not understaffed, as it can make satisfying each of your clients incredibly difficult.

In Conclusion

To sum up, it does not matter how experienced you and your employees are. If you fail to set clear expectations and update your clients on your progress, as well as do not provide your clients with visible results, your search engine optimization agency will keep on becoming less and less profitable.

Luckily, you can prevent it from happening by setting clear and achievable goals for each client, sending your clients reports on the progress that you have made on a regular basis, and delivering the results that you promised to deliver in a timely manner. That way, your clients are guaranteed to trust you more and continue to do business with you for a long time, which means more profit for your agency!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 6 Reasons Your SEO Agency Is Losing Clients & What You Can Do About It appeared first on OpenBusinessCouncil Directory.

Opening your own coffee shop is a dream come true for many people, which is reasonable given that it is one of the tastiest business areas one can think of. Nevertheless, its popularity also makes it a highly competitive industry, meaning you will have to put all of your efforts into making your coffee shop stand out from the crowd.

Creating an efficient marketing strategy can help you in fulfilling this challenging endeavor. If you do not know where to start, you can search for some helpful articles on the topic online. For instance, the article 14 Ideas to Promote Your Coffee Shop in 2020 can be a great starting point for crafting your marketing campaign.

However, if you are willing to sail in uncharted waters, you need to think outside the box. Below, you will find a list of several unique marketing strategies you can utilize for your new coffee shop business. They include but are not limited to offering a reliable Wi-Fi connection, hosting creative events such as slam poetry contests and clothing swap meets, and crafting seasonal beverages. Continue reading to discover more marketing strategies for your business.

Connect to the Other Businesses in Your Area

The first unique marketing strategy you can use is networking with other businesses in your area. If you are starting a coffee shop business in a strip mall, for instance, you can reach out to the other tenants in the building and offer them some of your best products at low prices.

In exchange for additional exposure for your brand, you can repay them by promoting them on your website or your social media accounts. This strategy is best for new businesses that have just opened their doors.

Consider Making Furniture Yourself

Another tremendous unique marketing strategy is making furniture yourself. Coffee shops are often seen as cozy locations where people can spend time with friends or lovers while sipping on a delicious cup of coffee, so your furniture should reflect this image.

Having customized or upcycled furniture will not only make your customers feel more at home but will also help you save money on furniture rentals.

Use SEO Marketing Strategies

Search engine optimization (SEO) marketing strategies are an exceptional way to increase the visibility of your coffee shop online. You can do this by optimizing your website, especially your About Us page, while also creating titles and meta descriptions for each of the pages of your website. And as the specialists from SearchLogistics say, a proper SEO strategy can increase your traffic by more than a factor of two.

Below, you can find a list of some SEO tips you can utilize for your new coffee shop business:

• Google recommends using keywords in your page titles. For instance, if you are selling Italian coffee, make sure to include “Italian” in your page title.
• Avoid too many numbers in your page title. Google will not rank pages with multiple numbers in their titles high in its search results.
• Include keywords in the content body of your pages to make sure that search engines can easily find them.

Use Social Media Marketing Strategies

Social media marketing strategies are another great way to market your business online. They can significantly improve online visibility and attract new customers to your coffee shop.

Here are some effective social media marketing strategies:

• Use social media platforms to provide promotions and discounts to existing customers who engage with you on social media platforms.
• Use Facebook ads to target a specific audience and promote your business online.
• Use Twitter to share coupons or discounts with loyal customers, enhancing customer loyalty and increasing sales.

Craft Seasonal Beverages

Having a seasonal beverage on your menu is another outstanding strategy for promoting your coffee shop. For instance, if you live in a region where it snows during the winter season, you can promote hot chocolate as your unique beverage for that time.

Creating and selling unique beverages will help you stand out from the crowd and differentiate yourself from other coffee shops that do not offer seasonal drinks.

Here are some ideas you can incorporate into your coffee shop’s offer:

• Create a new menu based on the seasons.
• Use summer fruits for your smoothies or strong spices for your hot chocolate.
• Decorate your coffee shop accordingly. For instance, you can use vines to make your coffee shop interior look more like a forest in the fall.

Host Creative Events

Hosting creative events at your coffee shop is another unique marketing strategy that has received quite a lot of praise from both customers and business owners alike. For instance, you can host slam poetry contests or fashion shows to lure new customers to your coffee shop. Alternatively, you can organize book readings or get-togethers for mothers and their children.

Hosting such events can attract new customers to your business, leading to increased sales and profits.

Have a Reliable Wi-Fi Connection

Nowadays, it is necessary to have a reliable Wi-Fi connection in your coffee shop at all times. Your customers will most likely want to scroll through their Facebook feed or do some work on their laptops while awaiting their order.

Still, a stable internet connection might not only be beneficial for your clients, but you can also use it to your advantage. For instance, if you are hosting a poetry event, you may want to broadcast the event live. It can help you attract more new customers to your coffee shop.

Final Words

Opening a coffee shop business is a challenging endeavor as it requires a lot of time, patience, and effort. To make the process of attracting customers more effective, you can use various marketing strategies. Yet, if you want to ensure that your business will succeed, you need to think outside the box and develop unique methods to promote your coffee shop.

Use our list of marketing strategies as an inspiration to come up with your own remarkable ideas! If you manage to do this, it will help you stand out from the crowd and attract new customers to your coffee shop. Good luck!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 7 Unique Marketing Strategies for a New Coffee Shop Business appeared first on OpenBusinessCouncil Directory.

Attracting and gaining new leads is essential to grow your business and reach your marketing goals. But to acquire leads, you need to go about it the right way.

For example, untargeted cold calling, salesy posts, and sending your messaging to the wrong audience won’t help your lead generation game.

Your audience wants benefit-driven lead marketing strategies — targeted and valuable strategies rather than generic and disruptive.

Improving your content marketing strategies and tailoring them to attract and delight the right audience is the game-changing approach to acquiring leads and converting them to your customers.

So, if you are here and you want to find out how to gain new leads, you are in the right place because this article explains five unique tactics to get your leads rolling in.

You will begin to see an exponential increase in your lead generation just by re-strategizing your content marketing strategy with these exceptional lead-generating content marketing tactics, so let’s dive right in.

5 Tactics to gain new leads through content marketing

There are five effective tactics to get your audience to warm up to your brand and become qualifying leads for your business. Let’s discuss them below:

1.    Send product launch emails

Source

If you’ve spent tons of time and effort creating something new for your audience, a new product launch email is the way to get your audience to look forward to it. A product launch email is the type of email you send to your subscribers when you want to release a new product, feature, service, or event.

They work well to keep your audience updated about a new release and also to create anticipation.

Product launch mails involve three stages — the teaser email, announcement email, and product launch email. The teaser email is the first email you send, and it happens two weeks before your release.

So, let’s say you and your team are working on a new product or event; here’s where you will give your subscribers a little teaser on what is happening in the background. You can describe what the new product is or what the event will be about, and you can tell them what to expect.

The announcement email is usually sent three days to one week before your product launch. The point of the announcement email is to remind your subscribers about your new product launch and get them ready to make a purchase.

In your announcement email, you get into the details. You explain your products and features and also send it along with a picture of the product, inviting your subscribers to make a pre-order.

The product launch email is sent on the product launch day. Here, you simply tell them the product is open for sale and emphasize why your subscribers need the product. Include simple instructions on how to order and invite them to reply to your email if they have any questions.

Product launch emails are perfect for building your product awareness, attracting new leads, and getting passive subscribers to take action. Ensure to keep them short and simple and back them up with a powerful call to action.

2.    Connect with your audience on social media

Source

Learning how to grow on Instagram, Facebook, Twitter, and other social media platforms is highly effective at helping you generate more leads for your business. We know this because 66% of marketers generate leads from social media.

A wide range of your audience uses social media. it gives you a better chance to explore new opportunities, meet a wide range of audiences and attract new customers to your business.

However, you don’t attract and gain new leads just by being present on social media. It takes strategic actions. You need to inform, educate and entertain your audience using relevant content they find useful.

You can do this by conducting market research to understand your audience and their areas of interest. In addition, create a wide range of content forms, and humanize your brand by hosting live events so your audience can interact with you better.

Your audience is constantly evaluating your performance on social media to decide if they want to do business with you.

So, the best way to convince them is to portray your brand in the best light. Do this by dishing out valuable content, showing up consistently, and keeping the communication line two-sided.

This means engaging your audience in the comments and DMs and providing timely and constructive feedback in the DMs.

Social media platforms are excellent places to promote your products and get qualified leads to subscribe to your mail list. You can do this by promoting an offer on your social media platform and directing your customers to your landing page or website to get their emails.

3.    Optimize your landing page

Source

A landing page is a stand-alone page created to acquire new leads or get your customers to buy your product. Because of the crucial goal they perform, you must put special considerations in setting up your landing page for success.

There are different ways to go about this, but the most effective way is to follow the simple element of designing your landing page. This involves making your landing page easy to navigate and access.

For example, if your landing page takes time to load, is clumsy, and confusing with many irrelevant details, you will repel rather than attract your leads.

The trick is to keep it simple. Optimize your landing page’s speed. Keep the texts simple and short, and let each sentence aim at converting your audience to a lead. In addition, attaching irresistible offers like a lead magnet to your landing page can be powerful at acquiring qualified leads.

Lead magnets are valuable resources you can give your audience in exchange for lead-generating information like their contact details.

However, for this tactic to work, you have to ensure you are offering a lead magnet your audience will find useful and willing to share their contact information to get; otherwise, this approach will be ineffective.

You can also provide social proof to generate trust and build credibility on your landing page. So if you want your audience to download a lead magnet or buy your product and service, you should share your customers’ experiences.

For example, you can include testimonials on how the lead magnet or product has impacted your customers’ lives.

Because people believe in social proof, this technique is excellent to get your audience to take the desired action, just ensure to keep the call-to-action button clear and benefit-driven.

4.     Syndicate your content

When you syndicate your content, you make your content available on third-party sites. These sites are usually more popular sites with high engagement rates, so they give your brand the awareness it needs to generate more leads.

Posting your content on these websites gives you higher exposure because it exposes you to a wider audience.

However, to get the best results with content syndication, conduct research and ensure your selected third-party site targets a similar target audience. This is the only way your audience will find your content relevant and useful.

They will also be encouraged to visit your website to find more useful information. In the process, they discover how valuable your brand is and turn to qualified leads you can convert to customers easily.

5.    Inculcate SEO practices

Source

If you want to improve your lead generation, you must make it easy for your leads to find you. The best way to go about this is to simply optimize your content, website, landing pages, and social media for SEO.

You can do this by incorporating basic SEO practices like relevant keywords on your landing pages and websites.

The keywords should be the words your audience searches for the most regarding your product or service.

Another way to improve your searchability is to create your content based on the topics your audience is searching for. Creating content based on these topics will not only make your audience find you easily, but they will also ensure to keep your audience relevant and valuable to your audience.

When your audience finds your page and explores your content, they see you as an expert in your industry, thereby building trust and converting them to leads.

Note that SEO optimization is not restricted to your website alone; you can also make your audience find you easily on social media by optimizing your page with relevant keywords relating to your industry.

This could include creating an effective bio that contains relevant keywords about the products and services you render.

Conclusion

Lead generation is how you gain more customers and grow your business. They are crucial to increasing your sales and gaining customer retention when done right. So, in this article, we discussed five content marketing tactics for lead generation.

These include sending product launch emails, engaging with your audience on social media, enhancing your landing page, syndicating your content, and performing the best SEO practices. Start using these strategies to boost your lead generation results.

Author Bio:
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Essential Content Marketing Tactics to Acquire New Leads appeared first on OpenBusinessCouncil Directory.

Having a particular strategy for a startup’s SEO is a very tool to have at their disposal. The best part is that it can be done without making too much of a dent in the budget. There are several reasons why startups ought to take their SEO strategy seriously and we will talk about those strategies below.

1. SEO Delivers The Best Kind of Customer Analysis To All Startups.

When you make use of SEO services, you will inadvertently be getting a lot of really useful data about the customers you have. The more research a particular startup does on their SEO strategies, the more data they will have in regards to what customers are looking for.

When a business owner first starts off their venture, they often do not have a lot of data about their customer base. By making use of SEO services, they can diminish this gap in knowledge about their audience. SEO will yield beneficial results for a long time for the startup.

A lot of the best SEO services that are available and those that help you rank higher up in Google, all have a free trial version. Startups can easily make use of these trial versions and find out which one will suit them the best and yield them the best results.

2. SEO gives you a much higher rate of traffic and also conversions.

The main purpose of SEO is to help startups get more traffic into their business. The idea here is that the traffic will yield both conversions and also revenue.

Most experts in digital marketing recommend that you take your SEO services more seriously than other types of digital marketing strategies. Instead of needlessly spending money on Facebook ads, they say, you should prioritize your SEO strategies.

Another important thing that we must point out here is that the research on this is conclusive. Organic traffic, i.e. traffic that came from a direct search on Google, will result in 400 percent more conversions.

3. It’s free

SEO can potentially even be free and this includes some of the things that you need in order to make use of it including Google Search Console and also Google Analytics.

When you use Google Analytics, you can get a much better understanding and picture of what particular users are doing on a platform or website. By making use of just Google Search Console, owners and founders can see particularly what it was that was searched for. It also tells the owners how that particular visitor landed on that particular platform. Issues such as 404 errors and broken links (these things are very bad for the health of your SEO strategy) can also be found out.

4. You Get to Make Much Better Informed Decisions

The data acquired through SEO can be used in a lot of different ways. First of all, you are getting to see things that we mentioned before such as being able to see how the visitor came to your platform and what they did once they were there. SEO-generated data and information can help you make a lot more informed decisions and it can help you make much better overall business decisions.

Most experts say that once you have figured out exactly how the consumer operates, how you convert them is totally up to you. After this has been done, you can use vertical integration that makes use of specific click funnels for specific users.

SEO-generated data should also be informing a lot of other business decisions as well. If, for example, you find that one particular keyword is doing very well, then you can also create similar keywords that are not searched as much. Or you can also find yourself in the position where you might find other keywords that are long-tail ones. These can also drive traffic to your platforms and result in much greater conversions.

5. It will make your company more trustworthy and valuable to the consumer

SEO really helps startups to build a lot of relationships with a lot of potential customers at the expense of very little effort. When your startup consistently shows up high in search engine rankings, it will go a long way in helping your startup build customer trust and loyalty. After this has been achieved, your startup can then work towards establishing respect and also credibility. This is extremely important for newer brands who are trying to establish themselves in the digital domain.

It really does not matter if people just sign up for a newsletter or even if they sign up to be notified of discounts, good search rankings on Google go a long way in establishing credibility for your startup.

6. Get much more long-term audiences

Advertisements give you more short-term results for a much higher price. On the other hand, SEO helps Startups by giving the visitors to their platform, content that they actually want. Another key distinction is that the traffic from advertisements runs out fairly quickly, SEO, on the other hand, helps build a clientele base over a period of time.

The more popular and better the content that you put out gets, the stronger will the SEO of that particular content will become as time goes on. This happens because other sources will also start to link to you. When this happens, Google also starts rewarding you by providing you some quality information and not the usual spam.

Source: https://monsterclaw.com/blog/

Contributed by Tasnim

Mr. Tasnim is a seasoned content marketer at MonsterClaw LLC with 9 years of experience. He helped over 50 companies to substantially improve their content marketing campaigns.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Importance of SEO for Startups appeared first on OpenBusinessCouncil Directory.