Keeping your current clients satisfied is critical for the growth and profitability of your SEO agency, just like it is for businesses in any other niche. Keeping your clients on board, on the other hand, can prove to be more challenging than gaining them in the first place, particularly when you cannot provide them with immediate results.
Nonetheless, clients terminate their contracts with SEO agencies for a number of other reasons. Knowing each of the said reasons ahead of time will allow you to establish more effective communication with your clients and increase your retention rate. If you would like to learn more on the topic, keep reading!
Here, you will find a list of a few reasons why your SEO agency is losing clients and what you can do about it! It includes, but is not limited to, failing to set clear expectations, providing no visible results and poor value for money, not updating your clients on your current objectives, and not educating your clients on SEO. Continue reading, and soon enough, you should be able to turn your business into a successful one!
Failing to Set Clear Expectations
One of the most common reasons you might be losing your clients’ trust is your failure to clearly define what you are going to do. The marketing experts from Bravo Group recommend that you give each of your clients a list of objectives that you aim to accomplish, the amount of time that achieving each of the objectives will take, and a clear and easy-to-understand pricing model.
A Lack of Visible Results
Your SEO agency might be losing clients due to a lack of visible results after a specific period of time. It is not uncommon for agencies that specialize in search engine optimization to promise incredible results within a short period of time and end up unable to deliver the said results. If that happens, clients end up losing faith in you and your abilities and seek opportunities elsewhere.
In order to prevent it from happening, you should not make false promises to your clients. Instead, aim to promise results that are achievable and measurable, track your progress, and update your clients every week.
Failing to Update Clients on Your Progress
In order not to lose your clients, you should update each client on your progress and current objectives. Ideally, you should do it in the form of weekly/monthly emails with a detailed report. The report might contain screenshots from Google Analytics, a list of links that you managed to obtain for the client, and a list of things that you are planning to do in the upcoming month.
Neglecting to Educate Clients on SEO
A common reason why SEO agencies lose clients is a failure to educate the said clients on what search engine optimization is about. It is a fact that a large number of small business owners do not have a clear understanding of what search engine optimization is.
In order to keep your clients, you should educate each client on what SEO is and the importance of implementing it. That way, the client will be more aware of what you can and cannot do. On top of that, it will make you appear trustworthy and transparent.
Failing to Deliver a Good Value for Money
A large number of small business owners do not want to spend large amounts of money on digital marketing services because they are not entirely sure about the return on investment that they can get from it. If your prices do not reflect the quality of your services, you might lose your clients to agencies that provide your clients with cheaper alternatives.
In order to prevent it from happening, you should clearly communicate the value of the services that you provide and discuss it with your clients. In addition to that, you should see what the pricing models of other search engine agencies in the area are and make your prices as attractive as possible.
Long Delays in Achieving Objectives
You might lose your clients if you are faced with long delays in achieving the set goals and objectives. If you fail to deliver the results that your client expected within a specific time frame, the client might get tired of waiting and move on to a different agency.
In order to prevent it from happening, you should сreate a clear plan of action with achievable and realistic goals and objectives for each client. Other than that, it is important that your search engine optimization agency is not understaffed, as it can make satisfying each of your clients incredibly difficult.
To sum up, it does not matter how experienced you and your employees are. If you fail to set clear expectations and update your clients on your progress, as well as do not provide your clients with visible results, your search engine optimization agency will keep on becoming less and less profitable.
Luckily, you can prevent it from happening by setting clear and achievable goals for each client, sending your clients reports on the progress that you have made on a regular basis, and delivering the results that you promised to deliver in a timely manner. That way, your clients are guaranteed to trust you more and continue to do business with you for a long time, which means more profit for your agency!
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.