Metaversive banks, digital healthcare, virtual retail and commerce, even tech education… These are not mere concepts anymore. With progressive advancements in technology and tools, Metaverse is gaining traction, making its existence more relevant by the day.

Walking through the art galleries, and exhibition corridors, trying the latest fashion accessories at a virtual store, spectating a live concert or a football match, managing business and boardroom meetings- all virtual activities are realisable right from the comforts of a user’s couch itself. Metaverse is a promise that makes the world of fantasies come to reality. Similar to Web 2.0 on smartphones and laptops, Metaverse is the next-generation technology, a comprehensive world on Web 3.0, that offers absolute immersion.

Financial Industry: Welcome Bank 4.0

With the increased digitalisation of processes, banks are progressively making swift transitions from existing infrastructure to virtual reality. Bank of America, notably, launched VR training for its employees in 4,300 financial centers across the nation. BNP Paribas, Bank of Kuwait, and Citi are the others to follow the trend and make significant moves toward this paradigm. South Korea’s one of the largest FI, KB Kookmin Bank, has developed KB Metaverse VR Branch Testbed that allows customers to access banking services in a metaverse wearing a VR device.

“The purpose is to pre-emptively respond to financial changes in the coming metaverse era and to internalise new financial service experiments and technological capabilities”, Jinsoo Yoon, Vice President of Tech Group, KB Koomin Bank.

Gaming

Uniting the global community across a plethora of devices, gaming has been, so far, the most traversed vertical for Metaverse. Fortnite, Roblox, and Minecraft are popular games where players interact with other avatars and compete. Win NFT Horse is a GameFi game from Tron is another dynamic step towards the realisation of Metaverse using NFTs (Non-Fungible Tokens).

Real Estate

Purchasing a property over platforms like Decentraland, Somnium Space, Sandbox, or Upland could open fresh avenues to explore unlimited opportunities, like building a smart city or town. Global Metaverse Real Estate Market analyses the Metaverse real estate market poised to grow by $ 5. 37 bn during 2022-2026.

Further, the Metaverse could be used as an immersive tool for prescreening a property. With features like offering a 360-degree view and a virtual tour of the property, the virtual world has so much to offer.

Ecosystems like LynKey are offering additional benefits like timeshare, leasing, and licensing for a share of a property. This reduces the entry barriers for international participants, across all the financial backgrounds.

“Virtual land is just one part of gamification. But the real business is the AR augmented reality driven by concrete solutions to property and experiences that will finance and enhance cities, neighbourhoods, investors, and property buyers and developers. If there is demand for that land, if there is scarcity too, the investment will be beneficial. One has to think about the fundamentals”, Dinis Guarda, CEO and co-founder of LynKey.

Education and Learning: The budding up of ‘Metaversities’

The pandemic-stricken education industry recuperated by making a swift transition with the help of a strong technological foundation at its base. Metaverse and blockchain technology gave a reliable way to leverage the students to explore even better opportunities that lay in the dark for so long.

“The Metaverse can be leveraged as a space to create more opportunities for learning, in particular, for hybrid learning and providing more access for students than what might exist in the physical setting”, Rachelle Dené Poth, Educator, Consultant, Author, and Attorney.

Tools like AR and VR became popular methods for spreading the wealth of knowledge. The metaverse allows the creation of a comfortable digital space for classes, experiments, projects, and research. Real-time activities and hands-on experiences foster innovation and creativity in learning spaces.

Metaverse Tourism And Travel

The travel sector is another area where the potentials that metaverse holds are being rigorously harnessed. After serious disruptions hitting the industry due to the pandemic, Metaverse provides a much-needed respite offering critical tools for reliable and smarter tourism. Technological advancements aid in bookings, transfers, local cuisine, leisure and entertainment, and virtual tours (like that by Marriot Bonvoy), to name a few for a lifelong travel experience.

Media and Entertainment

Metaverse is the latest way to create connections and consume stories and experiences. VR concerts such as those by Imagine Dragons, and Ariana Grande have been the pioneers in space. Virtual reality theme parks such as those by Disney are an innovative way to engage audiences with personal experiences. Bob Chapek, Chief Executive at Disney was recently appointed to oversee its metaverse strategy. He describes it to be “the next great storytelling frontier and a strategic priority”.

Medicine and Healthcare

3D visualisation of the human body, carrying out virtual surgical procedures before carrying out a real surgery is one of the areas where Metaverse proves its worth. Medical Metaverse is a project by Treatment, a healthcare technology company in the US. The project focuses on AI-driven solutions for stakeholders in the healthcare sector, as well as inter-disciplinary collaboration. Another project, Veyond Metaverse is a commitment to bringing the first Metaverse hospital and creating an ecosystem for both patients, healthcare workers, and doctors.

 eCommerce and Retail

Technologies like 3-D visualisation and AR enable the customers to make informed choices while shopping. With advantages that include a decline in product returns and higher conversions, it is the connecting link between retail and eCommerce in the physical space and the virtual world.

Manufacturing

Imagine a platform where the full production cycle can be simulated virtually. Changes and modifications could be so easily tested and optimised while affecting the actual production. This is exactly similar to what BMW did, unlocking greater efficiencies while empowering manufacturers to design and innovate.

Architecture and Engineering

Building cities and real estate projects can be leveraged by technologies like AR (that enable stable two-way audio and video annotations) and Scene Tracking. Multiple screens and software could create a simulated environment where architects, engineers, and designers from around the globe can collaborate from anywhere on the same 3D assets.

The Metaverse for everything and everyone

A blank canvas, where upcoming technologies can create a better portrait of the world, there are still some advancements, like 5G technology, required to unlock the true potentials that lie at the bedrock of the vast ocean. The grand vision for a constructive virtual reality space holds immense promise for an interactive realm where users will be allowed to move seamlessly with all the accumulated wealth of assets and avatars.

FreedomX is an immersive digital ecosystem that offers community-driven experiences, solutions, and rewards for creators, brands, retailers, celebrities, influencers, organisations, and the public. The platform combines elements of social media and e-commerce with augmented reality and three-dimensional communities within an expansive virtual world.

This article forms part of a series by FreedomX, the newest virtual AR meta-city marketplace, titled “Get to know more about the Metaverse now”. Stay tuned.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post From Gaming To Manufacturing: The Metaverse Revolution In Today’s Industries appeared first on OpenBusinessCouncil Directory.

The Metaverse is an ever-expanding term, beginning to cover more and more virtual experiences with each day. It can be described as the virtual equivalent of our physical world. With the increasing need to streamline our lives, to make our work more efficient, and our relationships easier to keep up with, the Metaverse offers an interesting solution. It can be used not only for work but also for play. A recent report by Gartner, a data insights firm, states that by 2026, a quarter of the Internet’s users will be spending at least an hour per day in virtual reality. So what is this Metaverse, really, why does it have the potential to boom?

Metaverse: the basics

The term ‘Metaverse’ appeared first in the science fiction novel “Snow Crash” by Neal Stephenson in 1992. Set on a futuristic backdrop, the story unfolds humans’ interaction with each other and with software agents (as avatars) in an online-enabled virtual space similar to the present-day internet. Stephenson named this virtual space the Metaverse. It represented his vision of the future evolution of the internet on the lines of virtual reality technology. Currently, the features of Web 3.0 – continuity of data, such as identity, history, entitlements, and objects – empower it to grow at the current scale of expansion.

The Metaverse marks an advanced chapter in our cultural and digital history. It offers innovative ways and alternative modes of storytelling, thereby shifting the bridge between the physical and virtual realms. Video games like Robolox or Fortnite, in which players can build their own words, have metavere-adjacent tendencies. If you are working in a virtual reality-enabled workplace, you are working in the Metaverse. There is no single Metaverse space, however. It’s Metaverses.

The current consensus

Matthew Ball, a venture capitalist and essayist, believes the Metaverse to be not a virtual world or a space, but “a sort of successor state to the mobile internet” – this ties with the idea of Web 3.0. There “will be no clean ‘Before Metaverse’ and ‘After Metaverse,’” he says. “Instead, it will slowly emerge over time as different products, services and capabilities integrate and meld together.”

Mark Zuckerberg, on the other hand, shared his own view of the Metaverse recently on CNET: “We want to get as many people as possible to be able to experience virtual reality and be able to jump into the metaverse and to have these social experiences within that,” he inferred, referring to the company’s VR environment Horizon, propelled by Facebook’s Oculus headsets.

What future awaits us? We believe that these are the key trends that have the potential to succeed by using the power of AI and Metaverse. These will also be the reason why people will spend more and more time in the Metaverse as years progress.

• Use of the Metaverse in the Tourism industry to create multiple new experiences when you visit a city, a resort or want to research where to spend the time of your life;

• Metaverse use and scale in property for creating better experiences for property city development and increase better experiences and relationships between developers, investors and, finally, clients’ buyers.

• Metaverse use and scale in creative industries: creators, not just game developers will increasingly use the metaverse to create new revenue streams and expand their brands out of the scope of the digital global monopolies that don’t reward, for example, their follower base;

• Even when it comes to the crypto space, Metaverse tokens have been among the most successful coins on the markets: Axie Infinity (AXS), The Sandbox (SAND), and Decentraland (MANA) outperformed Bitcoin and Ethereum in 2021.

A world of future possibilities

The Metaverse research shows that humans will utilise the technology in major ways. Marty Resnick, research vice president at Gartner, said: “Vendors are already building ways for users to replicate their lives in digital worlds – from attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments.”

He added that “Eventually, they will take place in a single environment – the Metaverse – with multiple destinations across technologies and experiences.”

The tide is turning. Will we see users spending an hour in the metaverse on average by 2026? It looks likely. However, as was often the case, the pace of technological development may even be underestimated. Our Metaverse-based lives may soon prove to be the primary means of communication and interaction. The future is here.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post In The Next Four Years, A Quarter Of Us Will Be Living For At Least An Hour Of Our Lives In The Metaverse appeared first on OpenBusinessCouncil Directory.

The Metaverse is here and investors of all shapes and sizes are trying to get on the investing bandwagon. Some are playing millions of dollars for virtual land. One user recently paid $450,000 to be Snoop Dogg’s neighbour in a virtual world called the Sandbox. However, even more traditional, value investors, such as Warren Buffet, are starting to see the value of Metaverse stocks. So what should any investor know before stepping into the Metaverse investing arena? And is it a safe way of making money? Here are some tips to invest into the Metaverse .

Tips To Invest Into The Metaverse

What is the Metaverse?

The tech and business world, as well as smart city builders, are preparing for a Metaverse-based future. The Metaverse is the sum of all the processes and protocols empowering the digital transformation of our lives, the internet systems, and the emerging blockchain empowered with AI Web3.

It transforms our common experience as a society and opens the door to the new digital transformation. It will transform our present and the virtual world so as to our digital twins (avatars) are able to connect through virtual cities, work environments, buildings, travel, and entertainment. Today, however, the project is only at the beginning stages of its existence. There is a number of companies, including Meta (Facebook), that are trying to win the race of creating immersive virtual experiences.

Top investment opportunities

NFTs: NFTs are becoming the DNA certification for our society; they are the central pillars of Metaverse and are pivotal in building the digital twin of our society. Art, fashion, collectives, history, cities, property, and tourism experiences – all benefit and grow in terms of experiences with the expansion of Metaverse.

If Metaverse is the door to the unique space of experiences, NFTs are the keys to that door. To explore this vast span of exciting and exclusive events, these keys are inevitably necessary.

After the success of Beeple’s NFT art, no one can say that investing in NFTs is worthless. It is still highly speculative, however, so invest with caution, and only in the projects with real, long-term vision.

Nvidia: Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that is larger than our current economy.” Nvidia is uniquely positioned to become the next big thing in this area. Its sophisticated ray-tracing capabilities allow for the simulation of light and physics to render graphics, making the virtual world more complex and believable. Therefore, the company seems like a good investment opportunity in the current environment.

Meta:  After the announcement of Facebook’s rebranding to Meta, its stock has become the original Metaverse stock. As the CEO, Mark Zuckerberg said in a recent interview:

“And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company. And obviously, all of the work that we’re doing across the apps that people use today contribute directly to this vision in terms of building community and creators”.

Although the Facebook stock has already risen in price significantly over the past year, its growth potential in the new metaverse-based future is still large.

Unity: Unity is a smaller-scale company, but with a great vision, and a fast growth potential, which was recently reflected in its price. Unity is trying to become a one-stop shop for all things 3D content (VR and AR). By empowering creators with its tools, it is betting on capturing most of the market share.

Decentraland: Decentraland is a 3D virtual world browser-based platform, allowing users to buy virtual plots of land through their MANA tokens. It was opened to the public in February 2020 and is overseen by the nonprofit Decentraland Foundation. Even JPMorgan, the big US investment bank, recently entered the Metaverse by buying a virtual lounge in Decentraland.

“When you think about the economics of the metaverse — or metanomics — there are opportunities in almost every market area.” the bank wrote. “We are not here to suggest the metaverse, as we know it today, will take over all human interactions, but rather, to explore the many exciting opportunities it presents for consumers and brands alike.”

Real estate:

Real estate in the metaverse is still quite a niche market. As Janine Yorio, the CEO of a virtual land platform Republic Realm tells CNBC:

“Buying virtual land is pretty simple — either directly from the platform or through a developer. Investors build on their land and make it interactive.” but:

″[It’s] highly, highly risky. You should only invest capital that you’re prepared to lose. It’s highly speculative. It’s also blockchain-based. And as we all know, crypto is highly volatile. But it can also be massively rewarding.”

It is still very speculative at this stage but may prove rewarding. High risk, high reward. Only invest the amount that you are prepared to lose if things go sideways.

Read more: Making the Metaverse the key to a better future instead of a dystopian prison

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Tips To Invest Into The Metaverse appeared first on OpenBusinessCouncil Directory.

While the need for all sorts of outdoor advertising is increasing, execution is key when it comes to developing a successful outdoor campaign. Here are three out-of-home marketing risks and how to prevent them. B-OOH-HOO: Avoid these 4 outdoor advertising risks :

Purchasing media directly

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Accessibility is one of the most significant hurdles to purchasing media. You may wish to purchase billboards but are unsure how to contact the media. You should spend some time navigating the learning curve first unless you’re an expert with an experience in the out of home advertising industry or have the means to work with a huge agency.

The lack of disclosure in the out-of-home market is a challenge for many media buyers when it comes to getting started with this channel. Despite the advantages of reaching customers in their natural environments, out-of-home advertising has long been out of grasp for budget-conscious marketers.

However, with the growth of marketplace-style third parties bringing new, technological possibilities to billboards, bus stops, rail stations, shops, taxis, and other digital environments, this might change.

Working with a third-party platform that delivers out-of-home advertising solutions is usually more viable and less expensive than working directly with the media owner to make a purchase. Moreover, you can even reduce the amount of time you spend acquiring goods and preparing campaigns if you decide not to purchase media directly.

Disregarding the digital first value proposition of OOH

The distinction between customers’ online and offline identities is becoming increasingly blurred. With the increasing use of mobile phones, people from all around the world can be reached by a unique identification. Measurability can have an impact on marketing success. Some advertisers consider digital media to be targeted and instinctive, however, there is a lot of waste in terms of media and income, and the reach can be unpredictable. A billboard, on the other hand, will always be there. Any platform has the potential to be made available via a digital partner.

You may think of out of home as an extension of your main digital strategy, whether you’re running a campaign on a digital or static billboard, meaning you could compare the success of an outdoor ad to the performance of other digital channels such as social media and video. You must not overlook OOH’s digital first-value proposition as it increases the accuracy and reach of digital media into the real world, which is beneficial as businesses can develop a more accurate lifetime value model as a result.

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Overlooking design

Though you can spend a lot of time developing an integrated campaign and strategically identifying places for yourOOH media, it will all be for nothing if you can’t execute an appealing and compelling design. To effectively engage motorists, each ad must be well-proportioned and planned properly, as you may only have a brief window of opportunity to engage the target demographic.

However, regardless of its location or position in your marketing campaign, it is critical to critically assess the design of each individual ad.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post B-OOH-HOO: Avoid these 4 outdoor advertising risks appeared first on OpenBusinessCouncil Directory.

Kewal Kapoor interview : With a diverse portfolio of content creation and management background to his bag, Kewal Kapoor has an extensive and deep understanding of various industries. Besides being a founder and creator of the CHAI Kreative & Advisory agency, Kapoor is an assiduous researcher, a proficient writer, investigator, and journalist, an experienced producer and director. His cross-industry and international experience is what makes him an exceptional consultant and creative strategist.

Kewal Kapoor interview

Kewal Kapoor was born in Indore, a small city and the hub of Hindi journalism, in India. After losing his mother at a very tender age, he started accomplishing everything on his own at the age of fourteen. He graduated in Commerce at an evening college and joined as an activist in a democratic rights organisation.

He started by getting involved in a couple of BBC projects, creating many innovative projects. The first one was the human rights show, which was never ever done earlier in the country. Thereafter, he was a part of making a documentary of thirteen-part series for tax laws, made for the Govt. of India, with KPMG.

He was also involved in creating the biggest sports portal for the Commonwealth Games in India.  Creating an encyclopedia of Gandhi, released by PMO is another one of his greatest accomplishments. This was, in those days, trending on Twitter, where the core values of Mahatma Gandhi, non-violence, and peace were the prime areas of focus.

Kewal’s passion for writing is a direct consequence of his love for reading. His initial writings at various college-level competitions helped him fund his education. What started as a profession to support my education, became his passion later, and found him a job at Dainik Hindustan, a daily newspaper.

“Writing from that day till now is something that I have been doing and I do write in about seventeen dailies. Now, I write more on ageing and travelling, but I have written a lot of television scripts, shows, documentaries, and research. So, writing is close to my heart, in the sense, I feel it gave me a company I was looking forward to. A book is still a part of my life. I found most of the answers through the book and when I connected to the people, I felt that there is a bridge between the people and the book. Because I read well, it was very easy for me to connect to that.”

While being a guest speaker at the latest podcast for citiesabc with host Dinis Guarda, Kapoor shared his learnings and experiences in the field of wellness and health, especially for aged persons.

“One of the things I’d like to mention about ageing is that it’s the area I’m very passionately involved in. Also, I’ve not approached that from the point-of-view of not-for-profit, but for social impact business. We brought a change in the Government of India policy.”

Taking the audiences through an enlightening journey of his work on various projects for content creation and writing, Kapoor spins a gripping narrative of how diverse the land of his country is, and how it has nurtured him for years.

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Kewal Kapoor interview

Being from a land of diverse cultures and languages

Kewal Kapoor has lived in about 6 different cities in the country- Delhi, Bombay, Varanasi, Ujjain, Gumla, Saiwa. So diverse is the land that the gradience in language appears every 100 yards, and every 200 yards for culture.

Appreciating the diversity in language and culture of the country, he points out that for the expansion of modern technology, there is an urgent need to convert them to regional languages. Citing a convincing example he says, “It’s difficult to get an Artificial Intelligence book in Hindi or in regional languages. The modern technologies, if they have to expand far more, and see more innovation in India should be more in regional languages. The digital is recognising this change. I remember when cricket (game), which is a religion in the country, was on Star TV, the moment it started broadcasting it in regional language on Hotstar, its audience went up by 32%. Hotstar made a large amount of money. So, culturally it’s a diverse nation. It thinks differently, it acts differently, it eats and sleeps in a very different manner. Its festivals are even different. So, those local nuances have to be kept in mind, I feel”.

About being a strategist

After serving as an executive producer at UTV, Kapoor started a company, Televista Vision. It was there that he realised his potential to bring out a working strategy for Lintas, an advertising agency

“They wanted to do something in the government sector, and they were not doing anything substantial. So, I strategized the complete offer of the government for them, which was “Incredible India”, how the government should approach, what the target audience of the government is, and how government communication is different. The way you write a letter to the corporate, and the way you write a letter to the bureaucrat is totally different”, he highlights.

He further adds that strategy differs with every project. With different requirements, targets, and dissemination of choice, manner, and method, the strategy varies in its nature, form, and structure.

His NGO experience

Being an activist from his college days, Kewal was a part of a democratic rights organisation. His serious side of activism involved investigating prison conditions and cases of custodial death, violence, and extra-judicial killing and murder. With the Poddar foundation, he was deeply involved with maintaining mental health for the elderly and children.

“It was actually a foundation that was promoting peace and non-violence. So, the challenge was that the kids were exposed to these gamings. The parents complained that the kids were becoming more and more aggressive and violent. It was a challenge. Peace and Non-violence is not a part of the curriculum, it is not part of our daily life, it is not part of our school or classroom, it is not there. So, when I see a lot of violence across the globe, or when I see a lot of conflicts around the globe, I think, that is one of the reasons where digital can possibly provide a solution that has peace as a value, or part of our curriculum while growing up”, he emphasises.

Mental Health during the digital age

“I can tell you more about this because I interacted with a lot of elder people, who are above 60. I interacted with about 40-45 thousand people, who faced different kinds of mental health challenges. In the capital city of India where I’m sitting 33% of the elders are considered to be in a state of depression. Learning from the Poddar foundation, or my work on ageing or even interactions with a large number of people, I personally feel, about mental health, is that people don’t invest time from childhood till the elder age. People don’t invest time in making relationships. They are making relationships with gadgets, with all that is not a part of human interactions. That becomes a reality of life for them”, he painfully explains.

He insists that it is imperative that we must be honest about expressing ourselves and seeking help for the same. Discussing fear is the first step to counter mental health issues.

About his entrepreneurial plans

Entering the post-COVID era, Kewal is zealous in two specific areas- developing digital content for various online platforms, and playing sports, especially cricket.

“I’m coming out with interesting content that is related to sports. Cricket is a religion and is growing. Cricket is going to be in the US as well. Let’s play, let’s bring the game on, let’s go back and play, and you know it will be valid throughout life. Don’t stop playing”. 

Iteration of content for Web 3.0

Kapoor hopes and foresees the opportunities that Web3.0 brings with itself, content creators.

“As far as Metaverse and Web 3.0 go, I personally feel it’s a huge opportunity for the creator to get away from a bigger label, bigger corporation monopolies, and have their own identity. Look together, create locally relevant content which is globally still valid. I see it that way, rather than looking at it in any other way. It is going to democratise and look like more of a pyramid. Its base is going to be far wider”.

However, he does point out the crisis the world is facing in terms of creating the content. He clearly indicates that with changing times, the obsolete content will have to be updated. Catering to the changing needs of the audience and time, the content will have to be given a fresh touch of digitisation.

“You are not producing content for financial literacy, let’s say if you have to produce content for a children’s bedtime story. Because these stories will change because their life has changed. The stories which were relevant in the past are no longer relevant. I see that content is going to be a really exciting area, and I think that’s why it’s getting more and more expensive”. 

Concluding his remarks on wellness and mental health, Kewal explains, “Mahatma Gandhi was shot dead at the age of 79. He was perfectly healthy and had never taken medicine in his life. He survived high blood pressure and constipation. The only thing he did was an essential walk. People said he walked so much that it was equivalent to taking a tour out of this earth. He used to walk every day. So, being healthy and happy doesn’t cost a lot of money. It doesn’t cost you a very great gym. It’s just a simple conviction, as goes”.

Kewal Kapoor interview

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Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Creating Relevant Content And Focusing On Health And Wellness – Kewal Kapoor On Dinis Guarda YouTube Podcast Series appeared first on OpenBusinessCouncil Directory.

The process of starting a business can be daunting, complicated, and time-consuming. Luckily, there are a number of online solutions that can help you get started without needing to set foot in a brick-and-mortar location. This guide will demonstrate how to use digital solutions to register a business, process a business formation, and more. So, if you want to know more, keep reading! Here is A Full Guide to Registering and Starting a Business With the Help of Digital Solutions .

A Full Guide to Registering and Starting a Business With the Help of Digital Solutions

A Full Guide to Registering and Starting a Business With the Help of Digital Solutions

1. Registering a business 

Registering a business used to involve filling out lengthy paperwork and waiting weeks or even months for a response. Luckily, today, there are a number of easy-to-use digital solutions that can help you register a business in just a few easy steps. The first step is to decide which digital solution is right for you. There are a number of online business registration solutions available, including Sleek which can help with many digital solutions for your business. Using these tools, you can register a business name, apply for a business license, and more, all from the comfort of your home or office. You can also use these tools to process a business formation, which will help you formalize the legal structure of your business. And finally, you can use these tools to track the status of your business filings, which means you never have to wonder where your paperwork is. All you have to do is login to your chosen digital solution and get started! 

2. The basics of business formation

Business formation is the legal process of creating a business to operate under the laws of your jurisdiction. Most states require a business to be formed in order to legally operate in the state. The basic steps of business formation usually include registering a business name, licensing the business, and filing various forms with state and local government offices. It can be overwhelming at first, so it’s important to take it step-by-step and use the correct digital solutions for each step. Many people are familiar with the traditional way of forming a business, but there are a number of digital solutions that can help you easily create the legal structure of your business for a fraction of the cost. Also, it can be difficult to know where to start when trying to establish a business. There are several ways to begin your business formation, including using a DBA or SBA registered business, creating a sole proprietorship, or forming a partnership. Try to do the research first and find a digital solution that fits your situation. 

3. Filing your business with the government

There are numerous ways to file forms with different government offices. For example, filing a state incorporation form with the state can be a little confusing. It’s a good idea to start with the state that you plan to base your business in, and then keep the process moving. For example, if you’re forming a business in Florida, you would file your incorporation form with the Florida Secretary of State, rather than with the local county clerk. It can be helpful to print forms ahead of time and have them prepared in advance of submitting them, so you’re not waiting around for an answer. The digital solutions mentioned above can help you create and print the forms for you, so there’s no need to worry about missing an important step in the process. It’s also important to use the right digital solutions for the right forms. For example, many of the forms require a business to create a website, set up a merchant account, and more. There are a number of digital solutions that can help you do the necessary steps for any given form. 

4. The importance of record-keeping

Business registration can be overwhelming, but there are several steps that you can use to track the status of each step of your business formation. It’s important to use the correct digital solution for each step so that you know what to expect at each step of the way. Also, you can use the appropriate record keeping and tracking features to see what’s currently being filed and where it’s at, which can help determine if you need to take action for any particular step. Every business needs to file various documents with local and federal government agencies. Many of the forms in this book were originally created by these agencies and can help you easily manage your business filings. These documents are often required on a quarterly or yearly basis. It’s important to keep up-to-date on the status of your filings, regardless of the form that you’re using.

So, the process of starting a business is a bit overwhelming and confusing. But the good news is that it doesn’t have to be. There are a number of digital solutions to help streamline the process, from registering a business name to licensing and filing your business with the government. Using these tools, you can create the legal structure of your business, all from the comfort of your home or office, in just a few easy steps.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post A Full Guide to Registering and Starting a Business With the Help of Digital Solutions appeared first on OpenBusinessCouncil Directory.

When you look at GIS applications, there are a lot of references to land use and environmental projects. It did not take long for businesses to start realizing that they could use spatial analyses. Nowadays, location-based information is crucial for companies to know more than where customers work, live, play, and spend. Business solutions need to be fast, reliable, and cost-effective. Enhancing your business data to create simple maps and analyses will lead to more innovative, better business decisions. 

GIS stands for Geospatial Information Systems and makes it simple to do complex things such as finding a car dealership, new store, or bank in the most profitable place. How else could you understand what products people really want? And make sure they are in stock and at the right location. Your business data will reveal patterns and relationships that can better help you manage staff, resources, and logistics. Applying GIS will raise the bar on customer expectations and improve service regardless of if you are a small startup or Wall Street giant. Understanding all aspects of your operations will reach every level of decision-makers in real-time. It is one of the critical factors to being successful as a business and staying successful. So in this article, we will talk about how companies are already using GIS. 

Digital mapping

One of the first GIS maps for business and humanitarian purposes was done by Dr. John Snow, who worked and lived in the Soho section of London. He held the unpopular belief that cholera was spread by contaminated water. When the outbreak began in 1854, he mapped new cases as they occurred and was able to show that clusters of the new cases were centered around the Broad Street pump, which was the source of water. The handle to the pump was removed, which ended the cholera outbreak.

Mapping is one of the main functions of GIS, and it gives the users a visual interpretation of data. This gives different users the ability to communicate using these satellite maps. You do not necessarily need to be a skilled cartographer to create maps with GIS.

Transport planning

Today, getting products and people from point A to point B takes more than planning a route and watching traffic reports. We want it fast, reliable, and cost-effective. GIS gives you the ability to improve services by understanding travel patterns, monitoring noise regulations, and projecting capital improvement projects. It also helps you manage street sign assets and share data in real-time. Road congestion causes delays and potentially missing your delivery windows. Managing deliveries and supply chains are key to meeting customer expectations, improving services, and more importantly, identifying waste and cost-saving opportunities. Understanding all aspects of your operation will help improve overall safety and security and be crucial in crisis and first responders. When there are many moving parts to an operation, GIS brings understanding to top management and those tracking inventory.

Disaster and Business Continuity Planning

Companies now have the ability to make informed decisions by viewing location and building assets together with emergency data such as disaster areas and weather patterns. Using GIS, companies can now get a holistic view of their performance, analyzing all the data collected from different departments.

Customer segmentation marketing

GIS provides different businesses with a better understanding of the demographics and psychographics of their customer base within a specific area. By seeing this data on a map, companies can better plan their marketing efforts for better results. It helps them provide answers to questions such as:

• Who is their target audience?
• Where are they located?
• What do they like? 

Banking

Financial institutions are already embracing GIS for hyper-local market developments. As more people adopt mobile banking options and spend less time in a branch location, banks are looking for ways to understand and service an increasingly digital customer base. Using GIS branch and ATM networks are being optimized so that the bank can continue to service their existing customers while lowering operational costs.

As GIS technology continues to advance, it will provide businesses with more applications. So companies need to make full use of GIS to understand their customers, surpass competitors, and provide the best services. 

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How Businesses are Using GIS appeared first on OpenBusinessCouncil Directory.

For any small business, marketing is about connecting your business’ value with the right customer. You want to invest in strategies that enable you to take hold of your market share and increase sales.

As you try out different methods to achieve your goals, it’s important to consider the digital marketing space. 

Why? 

Because B2B buyers start their search online before reaching out physically.  

Traditional marketing methods are fin, but incorporating a healthy mix of digital marketing tactics may help you maximize sales in this landscape. Here are five digital marketing strategies small businesses can consider.

1. Facebook Advertising

Nearly 3 million businesses advertise on Facebook. This social network is an inexpensive and highly effective strategy for promoting your business. 

Facebook ads are easy to create, run, and test. They offer excellent targeting that allows you to zero in on specific audiences that fit your ideal buyer.

Here’s why you should consider Facebook advertising:

• Maximizes reach beyond your Facebook followers. Your business page allows you to connect with followers, but ads expand your reach to the world beyond. Depending on what you pay for, the ads can appear as sponsored content or alongside your target audience’s newsfeed.

• Facebook advertising lets you target prospects (companies) based on their field of industry and location. This can be quite useful when you want to introduce your company to entirely new prospects. 

• The ads can help in lead generation by getting your audience to visit your website or sign up for gated content like eBooks, cheatsheets, or reports. addresses in exchange and use them in email campaigns.

• Facebook ads are great for retargeting lost prospects. They may help encourage customers who visited a particular URL to go back and complete the purchase or sign up.

2. Email Marketing

It’s exciting to generate leads—whether through Facebook advertising or any other channel. But what do you do with the email address you’ve collected?

Email marketing provides the perfect platform for you to build a relationship with your audiences, promote your offerings and convert new customers.

It’s fast, convenient, low cost, and easily accessible. You can segment your audiences depending on their needs, automate the campaigns, and measure success.

Here are tips to help you maximize email marketing conversions:

• Clean up your email list. You’ll have all kinds of people on your list, some who may not be interested in your offerings, and many not open your emails. 

• Understand what your audiences are looking for. Part of creating an effective email marketing campaign involves understanding your target audience’s needs so you can send relevant information. 

• Vary the content. Experiment with different content types. Blog posts are great, but why not consider sending a cheat sheet, hosting a 30-minute webinar, or a Q & A session? You’ll be creating emails that readers want to interact with.

• Study data. Look for patterns. Are there emails that received higher open rates? What was unique about them (content, the form, time sent out, etc).

3. Run Promotions

Both customers and marketers love promotions. 

Customers love a bargain because they believe they are getting an awesome deal while marketers appreciate the additional traffic and spike in sales.

From a business perspective, there are three main objectives for running promotions:

• To create awareness about the products/services

• To increase demand for the offerings

• To highlight key differentiators between your offerings and those of your competitors.

Some practices to consider with this strategy include:

• Offer sample products or free demos/trial periods to acquaint prospects with your products/services. By allowing them to test, you’ll be nudging them towards making a purchase.

• Design promotional products with your company logo on them like key chains, pens, or mug coasters and “gift” them to potential customers. It will help keep you top of mind long after your initial conversation is over.

• Offer attractive limited-time offers to compel buyers to make purchases. The offers may be discount codes, free shipping, or gifts available for a limited period. 

• Have a trade-in program where customers secure discounts when they exchange older models for newer or upgraded versions. 

4. Cold Calling

The cold calling strategy has evolved tremendously.

We no longer call strangers and badger them until they give in or hang up. 

Today’s sales teams call to establish personal connections. The first call is about creating awareness. It’s about providing enough valuable information to get listeners to agree to follow conversations.

Here are some tips to make cold calling effective:

• Know your prospect. Research the prospect in advance to pinpoint their motivations, challenges, decision-makers, and how your solutions will benefit them. You can find this information on their website and social pages.

• You typically have about 15 seconds to impress or lose the prospects. Make them count by opening with a pain point framed within a customer-focused story. This often strikes a nerve and you’re likely to have their attention.

• Script the first few sentences (your opening line) only. Have a list of questions on hand to help guide the conversation and keep the call sounding natural. 

• Show genuine interest in your prospect. Avoid dominating the call, rather encourage your prospect to talk about themselves and their business. 

• The first call is about building trust and generating interest—not selling. People rarely ever buy on the first call. Focus on getting them to agree to a meeting where you’ll now sell your solutions.

• Understand that rejection will come. Some people are really busy, others can’t afford your solutions, and others simply don’t want to buy. It’s not really a loss—with every call, you’re building resilience, sharpening your skills, and learning ways of dealing with “nos.”

5. Run Virtual Events

As the world slowly goes back to in-person meetings and other established routines, virtual events still have a place in business. 

These events opened a priceless opportunity for conversations to happen on a global scale only in a cheaper and more comfortable way.

Businesses can create events that suit different customers and prospects. Some audiences prefer hour-long expert panels while others want a 30-minute webinar, etc. 

Virtual events provide instant feedback businesses can use to improve future interactions, nurture leads, and make sales.  

Some of the more popular virtual events include:

• Webinars. These events are perfect for brand awareness. You can use them to hold discussions, make presentations, or educate audiences. They typically run for 60 to 90 minutes and are available on-demand for audiences.

• Virtual conferences or summits. During these events, audiences chat with you, view keynote speakers in real-time, and ask questions. You can provide valuable content and build the foundation needed for nurturing leads.

• Live streams. Live broadcasts are excellent choices for increasing outreach and maximizing interactions with your audiences. You can also record them and offer them at a later date to your audiences.

• Sales demos. Showing your audiences how your product works helps stimulate interest and dispel concerns over the product’s abilities. You can answer questions during the demo and discuss features and benefits that may help drive sales.

As with any other strategy, you’ll first need to define the reason why you want to host a virtual event.

Is it to drive sales, educate your audience, or build awareness? Knowing the “why” will help you choose the right event and measure its success when the curtains come down.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Emerging Digital Marketing Strategies for Small Businesses appeared first on OpenBusinessCouncil Directory.

Ever since the global pandemic COVID-19 started spreading all around the world, entrepreneurs have encountered a lot of struggles. We all know that people are not allowed to freely roam around different places but it does not mean that business will also need to stop. Even though it looks bad as it is, customers and clients will still find their way to purchase products and services that they want or need. This is why you need to know the potential of digital marketing for your business in this pandemic. To give you information about digital marketing, stick with us until the end.

How Can Digital Marketing Help Your Business in This Pandemic

More businesses are turning to digital marketing for help. As businesses go online to cater to client’s and customer’s needs, the online market becomes crowded and creates increased competition. Through digital marketing, businesses have a higher fighting chance against competitors in gaining new clients or customers and retaining old ones. If you are not familiar with this type of marketing, you can let professionals handle your marketing campaign and discover the different benefits it can give your business during the pandemic. Below are just some of the advantages of using digital marketing during this pandemic. 

1. Maintain Communication Without Face-to-Face Interactions

Even though you cannot physically interact with your clients and customers, you still have to make them feel like you are always ready to help them with their problems using the products and services that you offer. Optimizing your digital marketing strategy will help them easily find you especially when they need your product or service as solutions to their problems. Some of the strategies you can use are chatbots and email marketing. You can also try bulk SMS solutions for quick and easy communication.

1. Help Keep Customer Informed and Engaged

During the time of the pandemic, there is a high tendency for people to always browse the internet to look and search for the things that they need or want. You have to take advantage of this concept to make sure that your business will reach the knowledge of your target audience. You can post content such as informational videos regarding your products and services, you can even post customer reviews as proof of legitimacy.

1. Possibility of Gaining New Leads

The power of digital marketing, especially during the pandemic, is very difficult to underestimate. Since more people are using social media and browsing the internet to find what they need instead of physically going to stores or offices, digital marketing can help you reach out to those people and eventually turn them into clients or customers.

1. More Cost-Effective Option to Continue Marketing

Digital marketing is known to be more cost-effective than traditional marketing since everything is done online. You also have a lot of options to choose from such as email marketing, video marketing, affiliate marketing, social media marketing, and so on. Also, there are a lot of professional online marketers that can handle your marketing campaign if you’re a bit overwhelmed with the process since they know how to effectively take advantage of digital marketing for your business. As a result, you can avoid spending more money on such things that will not effectively help you for your marketing campaign.

To further conclude the discussion, you have to remember that it is not just your business that is struggling during the time of the pandemic. Your customers are also dealing with different challenges and they also have other priorities. Optimizing your digital marketing campaign will help your customers easily find you and rely on you when they need products and services that will serve as a solution to their difficulties and problems. You need to focus on optimizing your digital marketing strategies to let your customers and clients feel that you are always ready to help them with the products and services that you offer.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How Can Digital Marketing Help Your Business During the COVID-19 Pandemic appeared first on OpenBusinessCouncil Directory.

Before you can utilize the full potential of digital marketing, you have to be knowledgeable of the basics. You have to be familiar with the different terms vital for effective marketing campaigns. By doing so, you can be a brilliant decision-maker for your business and you can easily dominate the business industry using digital marketing.

Digital Marketing Terms You Must Know

Search Engine Optimization (SEO)

SEO is one of the most common marketing terms in digital marketing. In a simple definition, it refers to the process of increasing the amount and quality of traffic to the website from unpaid web search results. On the other hand, SEO excludes paid web search results.

Conversion Rate

Conversion rate is a term that talks about the percentage of customers, or potential customers, that have made a specified action such as opening an email, signing up for a demo, or making a purchase. 

Cost Per Click (CPC)

This is marketing jargon that is referring to the cost of each click in a paid search campaign. In this CPC model, you are paid based on the number of clicks. CPC is popularly known on pay-per-click search engine platforms such as Google Ads.

Marketing Analytics

Marketing analytics are referring to a data-driven approach that aims to measure the effectiveness of marketing campaigns. Marketers can gather data from social media, web forms, and any other medium. Marketing analytics will surely enable insights to help you make adjustments for your future campaigns to be more effective. 

Because of the complexities of marketing data and analysis, most businesses search for digital marketing agencies to help them convert all of this information to come up with possible solutions and new strategies.

Click-Through Rate (CTR)

This is one of the most significant terms in digital marketing. CTR is the percentage of clicks that a particular campaign receives and it is relative to the specific number of impressions. When CTR is higher, it often implies that the campaigns are resonating and performing more effectively with viewers. 

Customer Acquisition

Customer Acquisition is the major goal in almost every business. Particularly, customer acquisition refers to all of the sales and marketing activities that are involved in the purpose of obtaining several customers.

Customer Acquisition Cost (CAC)

This digital marketing term portrays the average cost to acquire a customer. CAC is inevitably essential to tell you a lot of information about the potential profitability of your business.

Customer Segmentation

This term is also known as market segmentation. It is the process of critically categorizing and segmenting customers based on various criteria. The major objective of customer segmentation is enabling you to categorize the customers based upon their specific needs, interests, and budget. 

Search Engine Results Page (SERP)

The search engine results page is the page that contains the data results. A user will see SERP when they type a particular term in a search engine. You have to be aware that the higher your SERP rank for a given term, the more likely for a user to click on your result.

Content Management System (CMS)

This term is referring to a type of software designed to simplify the process of creating a website and publishing content. CMS is very helpful to help make things easier for your digital marketing.

Summary

Increasing your understanding of these mentioned terminologies will build a strong foundation for your capabilities as a business owner who utilizes digital marketing. Building up your marketing vocabulary is essential to help you discover effective ways to grow your business. Memorizing these terms and understanding their essence will allow you to easily contextualize whether or not to focus on them and whether or not to utilize them. You have to bear this in mind so you can further your marketing efforts with the goal of achieving success for your business.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 10 Important Digital Marketing Terms to Know appeared first on OpenBusinessCouncil Directory.