While the need for all sorts of outdoor advertising is increasing, execution is key when it comes to developing a successful outdoor campaign. Here are three out-of-home marketing risks and how to prevent them. B-OOH-HOO: Avoid these 4 outdoor advertising risks :

Purchasing media directly

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Accessibility is one of the most significant hurdles to purchasing media. You may wish to purchase billboards but are unsure how to contact the media. You should spend some time navigating the learning curve first unless you’re an expert with an experience in the out of home advertising industry or have the means to work with a huge agency.

The lack of disclosure in the out-of-home market is a challenge for many media buyers when it comes to getting started with this channel. Despite the advantages of reaching customers in their natural environments, out-of-home advertising has long been out of grasp for budget-conscious marketers.

However, with the growth of marketplace-style third parties bringing new, technological possibilities to billboards, bus stops, rail stations, shops, taxis, and other digital environments, this might change.

Working with a third-party platform that delivers out-of-home advertising solutions is usually more viable and less expensive than working directly with the media owner to make a purchase. Moreover, you can even reduce the amount of time you spend acquiring goods and preparing campaigns if you decide not to purchase media directly.

Disregarding the digital first value proposition of OOH

The distinction between customers’ online and offline identities is becoming increasingly blurred. With the increasing use of mobile phones, people from all around the world can be reached by a unique identification. Measurability can have an impact on marketing success. Some advertisers consider digital media to be targeted and instinctive, however, there is a lot of waste in terms of media and income, and the reach can be unpredictable. A billboard, on the other hand, will always be there. Any platform has the potential to be made available via a digital partner.

You may think of out of home as an extension of your main digital strategy, whether you’re running a campaign on a digital or static billboard, meaning you could compare the success of an outdoor ad to the performance of other digital channels such as social media and video. You must not overlook OOH’s digital first-value proposition as it increases the accuracy and reach of digital media into the real world, which is beneficial as businesses can develop a more accurate lifetime value model as a result.

B-OOH-HOO: Avoid these 4 outdoor advertising risks

Overlooking design

Though you can spend a lot of time developing an integrated campaign and strategically identifying places for yourOOH media, it will all be for nothing if you can’t execute an appealing and compelling design. To effectively engage motorists, each ad must be well-proportioned and planned properly, as you may only have a brief window of opportunity to engage the target demographic.

However, regardless of its location or position in your marketing campaign, it is critical to critically assess the design of each individual ad.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post B-OOH-HOO: Avoid these 4 outdoor advertising risks appeared first on OpenBusinessCouncil Directory.

This article discusses how businesses should start using innovative marketing ideas to help improve their advertising. Some of these methods may include using creative slogans, infographic videos, developing eye-catching logos, and employing memorable marketing techniques. By using these ideas, businesses can help set themselves apart from the competition and attract more customers.

Innovative Marketing Ideas

Creative Slogans

The first thing that any company should consider is what they want in a slogan or motto for their business. A good example of a slogan is Nike’s “Just Do It” which has been around since 1988 but continues to be effective because it makes people feel empowered by it while also giving them an idea about what Nike wants its consumers to do – exercise!

A good slogan can do wonders for a business. It can sum up what the company is about in a simple and catchy way, which can help to stick in people’s minds. Additionally, it can be used in advertising and marketing materials to create a unified brand identity. Good slogans are also versatile, meaning they can be adapted to various situations and media platforms.

Infographic Videos

Another innovative marketing idea is to use Infographic videos as a way of sharing information with potential customers that can be easy for them to digest and enjoy. In fact, some businesses even hire animators to create informative animated infographic videos for their websites that teach people how to do certain things such as assembling furniture or putting together a piece of technical equipment. These videos can be extremely useful and can help businesses establish themselves as a leader in their respective field.

An example of a good infographic video is animated and easy to follow, and it manages to communicate a lot of information in a short amount of time.

Creative Logos

Logos are almost always designed by professional graphic designers who will come up with the best design possible in order to represent your company in the best way possible. Some great logos are made when it’s something simple but have meaning behind it, like the Nike Swoosh or Apple’s apple logo which both show movement. Others are just memorable, like the Jolly Green Giant or Tony the Tiger. However, logos should be designed with a purpose in mind so that it enhances your company’s image and attracts more consumers to buy your product or service. Check out Adobe Express to find free logo maker online. 

A good logo needs to be memorable and easy to recognize. It should be designed with purpose and strategy in mind, and it will greatly assist you in marketing your product. 

Memorable Marketing Techniques

Another way for businesses to attract more customers is by using memorable marketing techniques. This could be anything from handing out coupons to customers, using special offers and promotions, to even running contests. One example of a great marketing technique was when KFC ran a contest asking people what their favorite 11 herbs and spices were for its secret recipe. It ended up driving sales exponentially because it gave people something fun to participate in that both made them feel like they were part of something special while also getting them excited about KFC’s product.

Brand Storytelling

Brand storytelling is the process of developing and sharing a story that connects a company’s products or services to the consumer. It can be used as a way to create an emotional connection with the customer, and it can also help to position the company as an authority in its field. Additionally, brand storytelling can also help to humanize the company and make it more relatable to customers.

One example of a brand that does an excellent job of telling its story is Apple. It has a long history dating back to 1976, and it has been able to cultivate a strong emotional connection with its consumers by telling its story in an effective way. Additionally, it has been able to stay ahead of the curve by continuously innovating its products, which has helped it establish itself as a leading brand across many different consumer segments.

Innovative Marketing Ideas

All of the innovative marketing ideas we’ve discussed can be extremely effective in helping businesses to improve their advertising and attract more customers. By using creative slogans, infographic videos, memorable logos, and interesting marketing techniques, businesses can help set themselves apart from the competition and increase their sales. 

Additionally, brand storytelling can be a powerful tool for humanizing a company and making it more relatable to consumers. If you’re looking for ways to enhance your advertising strategy, consider using any of these innovative marketing ideas to get started.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Innovative Marketing Ideas All Businesses Owners Should Start Using in Their Advertising appeared first on OpenBusinessCouncil Directory.

Local businesses can seem like a difficult choice for new entrepreneurs. This is because you’re not afforded some of the luxuries that online at-home businesses can take advantage of, such as global outsourcing and a wider variety of platforms to advertise on such as social media. Although we can still take advantage of digital strategies to grow our businesses, the bottom line is that a local store needs to rely on its location in order to grow the business.

Doing this will require some serious planning and innovative thinking in today’s business landscape, so we’re going to talk about five simple ways that you can empower and grow your local business and take it to the next level.

1. Utilize radio and print advertising

As a local business, you have to utilize local advertising methods such as radio and print in order to reach your intended audience. You’re likely not going to reach audiences in other cities or even on the other side of town, so until you grow incredibly popular to a level where people are willing to travel just to visit your store, you’re going to need to utilize local advertising platforms like radio and print such as newspapers.

2. Get to know your suppliers

Whether you’re buying wholesale rugs online or going to a local market to source ingredients for your bakery, you have to think about getting to know your local suppliers because they can provide excellent value for money no matter what you’re purchasing. Getting to know suppliers comes with plenty of advantages such as getting your supplies delivered in a timely manner, getting exclusive loyalty discounts and also learning about the industry and getting free tidbits of information.

3. Don’t neglect the power of social media

Although people might not want to visit your store from halfway across the country, social media can still grow and promote your brand by building up a solid digital presence. This will help with search engine optimization, online exposure and ultimately help to grow your company.

4. Get involved with the community

Even if your business can’t directly contribute to the community, it’s always a good idea to try and get involved with local events and find ways to get your name out there to the public. For instance, if you’re a bakery then you could provide snacks for community parties, or if you have a relatively large venue then you could host community events or even consider starting fundraisers.

5. Create a friendly and approachable atmosphere

Lastly, make sure your store is friendly and approachable. You want to get people to notice your store and feel like they should explore what you have to offer instead of being intimidating. Make sure you look for ways to create a more welcoming business such as training your staff to be more polite or having a nicer window display that shows off your products and services and piques people’s interest so that they’ll visit your store instead of just walking past.

This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.
Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Simple Ways to Empower and Grow Your Local Business appeared first on OpenBusinessCouncil Directory.

Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. Usually, this is how bosses think when they consider advertising, but the cons go under the radar.

Yes, being witty and creative and unique can raise brand awareness; however, there is a dark side to the industry which turns off customers. Slip into this category and the firm’s reputation may take a hit from which it can’t come back.

Here’s how adverts destroy businesses and the solutions.

Too Annoying

In the past, shoppers used to have to walk past billboards and fliers before they saw a company’s message. Even if they were everywhere, they were unobtrusive because the advertising was passive. You saw it, but you never had to engage. Today is different thanks to the internet. Now, one click can result in endless pop-up ads which relate to nothing whatsoever. The result is an annoyed and frustrated shopper that would rather leave than continue with the experience.

The solution is simple: think before you accept advertisements. If it’s vital for monetary reasons, then keep it to space on the pages. Avoid pop-ups at all costs.

Not Trustworthy

There are millions of adverts on the Worldwide Web, and all of them look the same. So, it’s difficult to tell which are real and which ones are fakes. As a result, online consumers avoid them like the plague because the risk isn’t worth the reward. Sure, they may get 10% off their next order, but they may give a hacker access to their bank account.

One way to attract attention while being trustworthy is through SEO. www.vistacomm.com shows that shoppers are more likely to click-through on a search engine rather than an ad. So, pleasing Google can lead to a better conversion rate.

They’re Plain Bad

Ads are annoying, but only if they’re bad. It turns out customers don’t have them equally; just the ones which waste their time. www.vieodesign.com puts this into perspective by saying 91% of people are bothered by intrusive ads, 87% by too many of them, and 79% by trackers. However, none of the samples were bothered if the quality was high because it added value.

The obvious thing to do is make sure the marketing effort correlates with the audience beforehand. To do this, set up a focus group and ask for feedback.

Misleading

Also known as click-bait, it’s when a title refers to a search term but redirects them to a different page. As soon as they land and read a few sentences, people tend to bounce. Okay, the traffic rate is high but the conversion rate is way down, and that’s what counts. 15% of all ads trick people into clicking so you can imagine a person’s frustration.

As tempting as it is, you have to avoid clickbait. Be real and genuine because that’s what counts.

Wouldn’t that get you to click on something if the shoe was on the other foot?

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed Content 

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Dark Side Of Marketing: How Adverts Destroy Businesses appeared first on OpenBusinessCouncil Directory.

When you’re an SME, it’s important to develop that local connection. Local business is something that customers want, as it helps to build trust and recognition that will lead to increased business.

Connecting locally might not always sound easy, but there are things you can do to make your business a part of the community. Check out these four ways that your business can connect locally to ensure a better relationship with those in your area, as well as give your business a boost.

1. Use targeted social media advertising

Social media is great for targeting people in your local area. If you’re willing to put some money into it, you can narrow the focus of your posts so that they are only seen by people in your area, meaning your business gets the most out of its social media marketing. Even small advertising budgets can do well through targeted social media advertising, so start experimenting with different approaches to see what works best.

2. Improve your PR

All businesses can benefit from better PR – helping you to show the good side to your business and develop better relationships with customers. You can find specialist PR firms for various industries and business types including PR for law firms, financial PR and fashion and beauty PR. When you run a small business, it can be difficult to find the time to dedicate to your PR and marketing functions, but outsourcing these services to another company can free up your time and deliver better results.

3. Advertise

Do you make the most of the advertising opportunities in your local community? There are different ways you can get your name out there to help your community find out who you are. Popular local advertising methods include bus stop and train station ads, as well as ads on the backs of buses or taxis. Come up with an advertising budget and see the options that are available to you. Some methods of offline advertising might seem outdated or unnecessary, but in a local area, these can actually be some of your most effective advertising tools.

4. Charity work

Does your business do enough work for charity? Giving back to the community is a good way to get your business seen, as well as offer benefits for your employees and productivity. By giving back, you get to help build a better community, which can be a rewarding thing for your business. Ideas for giving back include sponsoring local events or sports teams as well as arranging fundraisers. Get your employees together to think of local projects you can get involved in.
With the right approach, you can help your business to become more recognisable in the community and ensure more of your profits come from customers who are based in your area. There are a tonne of ways you can connect locally to benefit your business, and you can start today to help increase your local sales. Embed your business into the community and be a part of something special.

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 4 Ways Your Business Can Connect Locally appeared first on OpenBusinessCouncil Directory.