Super Bowl’s initial viewing figures

An estimated 114.4 million people watched Sunday’s Super Bowl, according to Nielsen’s initial figures. The game set a new record for the most-watched event in US television, beating last year’s audience of 112.2 million. Figures peaked at 120.8 million during the last quarter with 118.5 million watching Katy Perry’s half-time show – three million more than Bruno Mar’s show last year.

Ratings compiler Nielsen said the 12-minute performance, featuring Lenny Kravitz and Missy Elliot, attracted the biggest half-time audience since 1991.

NBC, which broadcast the game, said the actual audience was likely to have been higher because official ratings did not count people watching in locations such as sports bars. An additional 600,000 viewers watched the game with Spanish-language announcers on NBC’s Universo cable network.  NBC Sports also offered a live stream to computers and tablets – attracting an average 800,000 people, according to Adobe Analytics.

Next year’s Super Bowl will be played in Santa Clara, California, and will be broadcast by CBS.

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