{"id":8945,"date":"2016-04-27T07:00:44","date_gmt":"2016-04-27T07:00:44","guid":{"rendered":"http:\/\/www.openbusinesscouncil.org\/?p=1803"},"modified":"2022-05-04T21:38:25","modified_gmt":"2022-05-04T21:38:25","slug":"infographic-a-guide-to-sharing-content-online","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/","title":{"rendered":"Infographic: A Guide to Sharing Content Online"},"content":{"rendered":"<p><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1809\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19.png\" alt=\"content marketing\" width=\"387\" height=\"365\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19.png 387w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19-300x283.png 300w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/a><\/p>\n<ul>\n<li><strong>In 2009 the average company spent on content creation and distribution was $1.8 million per year, 88% companies use content marketing and 25% of marketing budgets spent on content marketing.<\/strong><\/li>\n<\/ul>\n<blockquote><p>Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience \u2014 and, ultimately, to drive profitable customer action<\/p>\n<p>Content Marketing Institute<\/p><\/blockquote>\n<p>Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product. Nowadays, content marketing is promoting product in more intelligent way ensuring delivery of valuable and relevant information.<\/p>\n<p><strong>Digital Content<\/strong><\/p>\n<p>Digital content is a new trend, born due to technology development. It attracts new audiences and customers as well as maintains the one company already have. There are various social media platforms that help make your storytelling more visible, more ubiquitous. Each platform requires specific strategy for sharing content: when, what and how often, in order to gain maximum exposure, or if use right jargon\u00a0&#8211; impressions, i.e. the number of times your content is displayed. \u00a0There is another metric that is very important for\u00a0content marketing &#8211; engagement, i.e. the number of interactions people have with your content through their &#8216;likes&#8217;, &#8216;re-tweets&#8217;, shares or comments.<\/p>\n<p><strong>How to share content online<\/strong><\/p>\n<p><a href=\"http:\/\/www.hyperfinemedia.co.uk\/a-guide-to-sharing-content-online\/\" target=\"_blank\" rel=\"noopener\">Hyperfinemedia<\/a> generously shared with us their infographic on content marketing: A Guide to sharing content online. It reveals the power of Instagram, why users\u00a0follow brands on Facebook, Future of Content, why users share content.<\/p>\n<p>As you can see from the infographic: Instagram has average engagement of 416% per post, with 58 times higher engagement than Facebook and 120 times higher engagemetn than twitter.\u00a0Some customer follow their favourite brands on Facebook mostly to support a brand (49%), for brand updates (41%) or for a discount (42%).<\/p>\n<p>People mostly share content because they find it interesting or entertaining (45%), 30% think it will be helpful and 15% share it for a laugh. As content sharing history\u00a0suggests so far, whatever you do with your content it is important to remember about your target audience in order to gain maximum engagement.<\/p>\n<p>The guide also shows the future of content which might be\u00a0considered for further content strategy campaigns and building your digital asset. Video content, especially YouTube content is the future of content marketing: with 400 hours of video watched per minute and 5 billion videos watched on the day. Statistics reveals that companies using video enjoy 41% more traffic than non-users and video posts that average 1200% more shares than text and images combined.<\/p>\n<p>Hope all of these statistics can help you modify your content campaigns and position your brand as a winner in content marketing world for a long-term.<\/p>\n<p><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Will-A-Guide-To-Sharing-Content-Online-V3-high-res-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1804\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Will-A-Guide-To-Sharing-Content-Online-V3-high-res-2.jpg\" alt=\"A Guide To Sharing Content Online\" width=\"1562\" height=\"10110\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2009 the average company spent on content creation and distribution was $1.8 million per year, 88% companies use content marketing and 25% of marketing budgets spent on content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience \u2014 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: A Guide to Sharing Content Online - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: A Guide to Sharing Content Online\" \/>\n<meta property=\"og:description\" content=\"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-27T07:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T21:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"387\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"Infographic: A Guide to Sharing Content Online\",\"datePublished\":\"2016-04-27T07:00:44+00:00\",\"dateModified\":\"2022-05-04T21:38:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\"},\"wordCount\":454,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"articleSection\":[\"News\",\"Open News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\",\"url\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\",\"name\":\"Infographic: A Guide to Sharing Content Online - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2016-04-27T07:00:44+00:00\",\"dateModified\":\"2022-05-04T21:38:25+00:00\",\"description\":\"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic: A Guide to Sharing Content Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Infographic: A Guide to Sharing Content Online - OpenBusinessCouncil Directory","description":"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/","og_locale":"en_US","og_type":"article","og_title":"Infographic: A Guide to Sharing Content Online","og_description":"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.","og_url":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2016-04-27T07:00:44+00:00","article_modified_time":"2022-05-04T21:38:25+00:00","og_image":[{"width":387,"height":365,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-14.34.19.png","type":"image\/png"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"Infographic: A Guide to Sharing Content Online","datePublished":"2016-04-27T07:00:44+00:00","dateModified":"2022-05-04T21:38:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/"},"wordCount":454,"commentCount":0,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"articleSection":["News","Open News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/","url":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/","name":"Infographic: A Guide to Sharing Content Online - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2016-04-27T07:00:44+00:00","dateModified":"2022-05-04T21:38:25+00:00","description":"Content marketing is not as new as it seems, it was created long time ago when company started to share storytelling with their customers to promote their product.","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"Infographic: A Guide to Sharing Content Online"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/infographic-a-guide-to-sharing-content-online\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/8945"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=8945"}],"version-history":[{"count":1,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/8945\/revisions"}],"predecessor-version":[{"id":11279,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/8945\/revisions\/11279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/1809"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=8945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=8945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=8945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}