{"id":8937,"date":"2016-04-11T12:47:07","date_gmt":"2016-04-11T12:47:07","guid":{"rendered":"http:\/\/www.openbusinesscouncil.org\/?p=1709"},"modified":"2022-05-04T21:38:26","modified_gmt":"2022-05-04T21:38:26","slug":"how-smes-can-make-the-best-use-of-social-media","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/","title":{"rendered":"How SMEs Can Make the Best Use of Social Media"},"content":{"rendered":"<figure id=\"attachment_1712\" aria-describedby=\"caption-attachment-1712\" style=\"width: 732px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.42.19.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1712\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.42.19.png\" alt=\"social media marketing for SMEs\" width=\"732\" height=\"497\" \/><\/a><figcaption id=\"caption-attachment-1712\" class=\"wp-caption-text\">social media marketing for SMEs<\/figcaption><\/figure>\n<p><strong>How SMEs can make the best use of social media!<\/strong><\/p>\n<p>Digital is the critical element for any business and social media its blood circulation. Without a proper digital presence any business goes into the risk of disappearing as customers will not find it. Business leaders need to nurture digital culture in their organisation and make sure it is part of their DNA. Special SMEs that manage well a digital strategy and a minimum social media approach can have a substantial growth and find much more customer.<\/p>\n<p>Business people often easily get caught up in the many aspects of social media platforms such as Twitter, LinkedIn and Facebook, but real success lies in the subtleties. And it is all about execution and special engagement. In a recent study with by Contact Contact questioning 2000 plus SMEs about social media they found some interesting details\u00a0that are\u00a0highlighted here:<\/p>\n<ul>\n<li>45 percent of the SMEs surveys said social didn\u2019t take a lot of time to use\u2014up 45 percent since the spring. This was one of the main barriers to adoption in our Spring 2011 survey. Attitudes shifted quickly due to improved education around social media marketing.<\/li>\n<li>81 percent reported using social media to market their businesses, up from 73 percent in the spring.<\/li>\n<li>60 percent of SMEs using Twitter found it to be an effective tool to connect with customers\u2014up 47 percent from the spring.<\/li>\n<li>SMEs are starting to see the value in engaging with customers who post comments on social media platforms. The survey found that roughly 60 percent of small businesses respond to all comments on social media platforms, whether those posts are positive or negative.<\/li>\n<\/ul>\n<p>SME\u2019s often feel that social media is superior to them. Things go quite well with Twitter, Facebook, and LinkedIn profiles, and the suddenly you notice that your number of followers has been overshadowing ten times by that of the mega brands in the industry.<\/p>\n<p>The mega brands in the industry only gain success in the social media field because of their dedicated team members working day and night to promote their brands on the social networks. However, following the few simple guidelines below can bring positive results for all who are looking forward to immersing their SME within the right people of social media.<\/p>\n<figure id=\"attachment_1711\" aria-describedby=\"caption-attachment-1711\" style=\"width: 572px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.20.36.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1711\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.20.36.png\" alt=\"social media success infographic\" width=\"572\" height=\"699\" \/><\/a><figcaption id=\"caption-attachment-1711\" class=\"wp-caption-text\">social media success infographic, source Simply Business<\/figcaption><\/figure>\n<ol>\n<li><strong>SME\u00a0definition\u00a0of digital and social media clear strategy and Kick-start<\/strong><\/li>\n<\/ol>\n<p>There is a bitter reality about social media that no matter how well written your content is, it is unlikely to make any impact if your number of followers is less. So according to Heather Baker, founder of TopLine Communications and author of the B2B Guide to Social Media blog, SMEs should be against advertising in order to kick start a following.<\/p>\n<p>Fortunately, Facebook, LinkedIn, and Twitter now offer to advertise your brand through recommended followers and suggested posts and so on, on these platforms, with a help of a small budget that is an easy and effective way to increase your number of followers.<\/p>\n<ol start=\"2\">\n<li><strong>Treat Social Media Like A Friendly Pub and take it seriously!<\/strong><\/li>\n<\/ol>\n<p>According to Penny Power, Digital marketing advisor, author of Digital Business Manifesto and founder of the Digital Youth Academy, success with social media I simple if you know what the golden rule is and that is to treat it like a local pub.<\/p>\n<p>Just like a local pub, social media works in the same way. You can move around and interact with people on Facebook and Twitter and get to know them and their interests. Try to engage in the community to <a href=\"https:\/\/nitreo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">grow Instagram followers<\/a>. Get involved in conversations to increase your number of followers. You cannot achieve success on social networks by just telling people about how good your company and its products are. If you\u2019d like to know about the IG followers issues, learn about the <a href=\"https:\/\/wpdevshed.com\/best-instagram-followers-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">IG followers app<\/a><\/p>\n<figure id=\"attachment_1710\" aria-describedby=\"caption-attachment-1710\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.25.40.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1710\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.25.40.png\" alt=\"social media for SME openbusinesscouncil\" width=\"739\" height=\"492\" \/><\/a><figcaption id=\"caption-attachment-1710\" class=\"wp-caption-text\">social media for SME openbusinesscouncil<\/figcaption><\/figure>\n<ol start=\"3\">\n<li><strong>Learn and become an Expert, a serious one not a fake digital jack of all traders.<\/strong><\/li>\n<\/ol>\n<p>Never let big and successful brands make you feel superior to them just because of their large number of followers. Because the universal truth says that it\u2019s better to have only thousand engaging followers than ten thousand people who just liked the page for the brand to enter competition.<\/p>\n<p>Focus on your business more and less on the competition, because if you will concentrate on other mega brands more you will fail to reach your goals in the long run, as said by Iona St. Joseph, social media account manager at A Social Media Agency. Make sure you update your page and profiles regularly and its content in a friendly and interesting so that you can attract more people towards you.<\/p>\n<ol start=\"4\">\n<li><strong>Make sure you monitor to improve and engage with your customers and partners.<\/strong><\/li>\n<\/ol>\n<p>One very simple rule that you need to follow while posting your content, or picture or video on your social media accounts is that it should be entertaining, interesting or informative. If your post does not lie in any of these categories, then you need to stop and think hard again and come up with something better that targets the people you want to follow your page.<\/p>\n<p>One key point you should know is that your followers should be appreciated and should feel they are important to you, says Rhian Farnworth, social media manager at an online marketing agency. The best way to make sure that you are posting the right content is to monitor yourself and keep an eye around you. You can use Socialmention.com to find out where across the web people are talking about you and also set up Hoot suite to keep an eye on live conversation and content from top social networking sites that are talking about your brand or company.<\/p>\n<ol start=\"5\">\n<li><strong>Very important social\u00a0media MUST be treated with respect and responsibility!<\/strong><\/li>\n<\/ol>\n<p>You should not hand over the responsibility of your social media accounts to someone who just knows how the internet works. Make sure all the accounts are set up under the SME owners name and that the members do not take my password with them and also no message should be passed on to a third party without consulting with senior staff members first.<\/p>\n<p>To finish a video of a conference I did about how to create and establish a digital presence and optimise it:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/22629630\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/22629630\">Dinis Guarda full length<\/a> from <a href=\"https:\/\/vimeo.com\/user5628789\">Web Video Academy<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How SMEs can make the best use of social media! Digital is the critical element for any business and social media its blood circulation. Without a proper digital presence any business goes into the risk of disappearing as customers will not find it. Business leaders need to nurture digital culture in their organisation and make [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SMEs Can Make the Best Use of Social Media - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SMEs Can Make the Best Use of Social Media\" \/>\n<meta property=\"og:description\" content=\"How SMEs can make the best use of social media! Digital is the critical element for any business and social media its blood circulation. Without a proper digital presence any business goes into the risk of disappearing as customers will not find it. Business leaders need to nurture digital culture in their organisation and make [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T12:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T21:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-11-at-13.25.40.png\" \/>\n\t<meta property=\"og:image:width\" content=\"739\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Fonseca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Fonseca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\"},\"author\":{\"name\":\"Maria Fonseca\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/ce211313a98c67c5981c5003d50e8841\"},\"headline\":\"How SMEs Can Make the Best Use of Social Media\",\"datePublished\":\"2016-04-11T12:47:07+00:00\",\"dateModified\":\"2022-05-04T21:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\"},\"wordCount\":1106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"articleSection\":[\"News\",\"Open News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\",\"url\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\",\"name\":\"How SMEs Can Make the Best Use of Social Media - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2016-04-11T12:47:07+00:00\",\"dateModified\":\"2022-05-04T21:38:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How SMEs Can Make the Best Use of Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/how-smes-can-make-the-best-use-of-social-media\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/ce211313a98c67c5981c5003d50e8841\",\"name\":\"Maria Fonseca\",\"description\":\"Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. 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