{"id":8803,"date":"2016-07-04T10:19:41","date_gmt":"2016-07-04T10:19:41","guid":{"rendered":"http:\/\/www.openbusinesscouncil.org\/?p=2031"},"modified":"2022-05-04T21:38:24","modified_gmt":"2022-05-04T21:38:24","slug":"report-finds-top-travel-websites-lack-inclusivity-disabled-users","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/","title":{"rendered":"Report finds Top Travel Websites Lack Web Usability"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RqbvfWxbB3s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>New report finds top travel websites lack inclusivity for disabled users\u00a0<\/strong><\/p>\n<p>A report investigating the user experience and accessibility of some of the UK\u2019s top travel websites has today been launched by digital agency,\u00a0<a href=\"http:\/\/www.wearesigma.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=http:\/\/www.wearesigma.com\/&amp;source=gmail&amp;ust=1467710834489000&amp;usg=AFQjCNFOFw6GSiVO4-ddvHcbpHhLoFC1_A\" rel=\"noopener\">Sigma<\/a>.<\/p>\n<p>Findings from the\u00a0report\u00a0revealed some of the shortcomings associated with 10 top travel sites including Skyscanner, AirBnb, LateRooms, Booking.com, LastMinute, OnTheBeach, British Airways, Virgin Atlantic, Co-operative Travel, and Expedia, particularly when it came to accommodating disabled users.<\/p>\n<p>In independent, heuristic testing, Sigma scored each website overall out of a possible 35 across a variety of categories encompassing overall usability; how easy to use the sites were across different devices; and accessibility for all users, including those with physical, cognitive and visual disabilities. On average, the websites were scored 23.<\/p>\n<p>The report found that many of the websites failed when it came to accessibility and inclusivity for disabled users &#8211; six out of 10 were too cluttered which meant important information could be missed by partially sighted users, while nearly half had inconsistent interfaces, making going through the booking process difficult.<\/p>\n<p>An additional third of the sites blocked the ability to zoom in and out on an iPad; while four out of 10 sites didn\u2019t contain alt text on their images, meaning visually impaired users would struggle to know what was contained in the images; and only two were screen reader friendly.<\/p>\n<p>Hilary Stephenson, managing director at Sigma, said: \u201cThe findings of our research demonstrate that travel companies are indeed adopting good web usability practices in the main. They also clearly recognise the importance of being easy to use across different devices \u2013 including mobile and tablet PC \u2013 with many having responsive and adaptive websites, and invested in mobile apps.<\/p>\n<figure id=\"attachment_2033\" aria-describedby=\"caption-attachment-2033\" style=\"width: 797px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/07\/Screen-Shot-2016-07-04-at-11.17.28.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2033\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2016\/07\/Screen-Shot-2016-07-04-at-11.17.28.png\" alt=\"Travel Sites Usability &amp; Accessibility Testing with Molly Watt\" width=\"797\" height=\"416\" \/><\/a><figcaption id=\"caption-attachment-2033\" class=\"wp-caption-text\">Travel Sites Usability &amp; Accessibility Testing with Molly Watt<\/figcaption><\/figure>\n<p>\u201cHowever, accessibility testing with independent consultant, Molly Watt &#8211; who was born deaf and now has partial sight &#8211; revealed a number of potentially concerning findings when it comes to how accommodating the sites were for disabled users. While six out of 10 of the sites had good colour contrast, scores against the remaining accessibility factors were low. The fact that many of the sites didn\u2019t contain alt text, and most of them weren\u2019t screen reader friendly means that partially sighted people would really struggle to use some of them. That\u2019s not to say all the sites hadn\u2019t considered accessibility though \u2013 Expedia and LateRooms scored particularly well in this section.<\/p>\n<p>\u201cWith over 10 million people in the UK living with a disability, the growing importance of being accessible and inclusive to all users absolutely cannot be ignored. Total digital inclusion must now be a priority to these businesses, so everyone is able to access the same services online, regardless of whether they have a disability or not.<\/p>\n<p>\u201cWhile it might seem like a minefield, there are a number of small changes travel companies could consider making which would really improve accessibility of sites \u2013 using a simple and un-cluttered layout, enabling the zoom function, and amending colour-contrasts to avoid all white pages would be good places to start.\u201d<\/p>\n<p>&#8220;It pays massively for travel companies to consider the needs of blind and partially sighted people, particularly when you look at the monetary aspect of what these companies could be missing out on by ignoring millions of users.&#8221; &#8211; Terry Hawkins<\/p>\n<p>For more information, please visit\u00a0<a href=\"http:\/\/www.wearesigma.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=http:\/\/www.wearesigma.com&amp;source=gmail&amp;ust=1467710834489000&amp;usg=AFQjCNFzQC2Wgvlu4V8e6dJaPrRAYOYSNg\" rel=\"noopener\">www.wearesigma.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New report finds top travel websites lack inclusivity for disabled users\u00a0 A report investigating the user experience and accessibility of some of the UK\u2019s top travel websites has today been launched by digital agency,\u00a0Sigma. Findings from the\u00a0report\u00a0revealed some of the shortcomings associated with 10 top travel sites including Skyscanner, AirBnb, LateRooms, Booking.com, LastMinute, OnTheBeach, British [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report finds Top Travel Websites Lack Web Usability - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report finds Top Travel Websites Lack Web Usability\" \/>\n<meta property=\"og:description\" content=\"New report finds top travel websites lack inclusivity for disabled users\u00a0 A report investigating the user experience and accessibility of some of the UK\u2019s top travel websites has today been launched by digital agency,\u00a0Sigma. Findings from the\u00a0report\u00a0revealed some of the shortcomings associated with 10 top travel sites including Skyscanner, AirBnb, LateRooms, Booking.com, LastMinute, OnTheBeach, British [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-04T10:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T21:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2016\/07\/Screen-Shot-2016-07-04-at-11.15.49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"902\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"Report finds Top Travel Websites Lack Web Usability\",\"datePublished\":\"2016-07-04T10:19:41+00:00\",\"dateModified\":\"2022-05-04T21:38:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\"},\"wordCount\":574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"articleSection\":[\"News\",\"Open News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\",\"url\":\"https:\/\/www.footballthink.com\/report-finds-top-travel-websites-lack-inclusivity-disabled-users\/\",\"name\":\"Report finds Top Travel Websites Lack Web Usability - 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