{"id":7868,"date":"2019-08-22T23:30:28","date_gmt":"2019-08-22T23:30:28","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7868"},"modified":"2022-09-23T07:46:57","modified_gmt":"2022-09-23T07:46:57","slug":"fresh-look-linkedin-businesses-6-things-now","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/fresh-look-linkedin-businesses-6-things-now\/","title":{"rendered":"A Fresh Look at LinkedIn for Businesses – 6 Things To Do Now"},"content":{"rendered":"
\"A
A Fresh Look at LinkedIn for Businesses – 6 Things to Do Now<\/figcaption><\/figure>\n

Your business almost certainly has a LinkedIn presence. Are you doing everything you can to get the most out of that presence \u2014 which, after all, comes with free exposure to <\/span>hundreds of millions of regular users<\/span><\/a> worldwide? <\/span><\/p>\n

Chances are good that you\u2019re not getting the most out of LinkedIn. Fortunately, this is a relatively straightforward deficiency to correct. These six strategies <\/span>will <\/span><\/i>help your organization approach LinkedIn with fresh eyes and build the sort of presence that really turns heads.<\/span><\/p>\n

    \n
  1. Make Sure Your Corporate Information and Contact Details Are Accurate<\/b><\/li>\n<\/ol>\n

    It sounds basic, but you\u2019d be surprised how many businesses forget to tend to this straightforward little line item. Inaccurate or out-of-date corporate information and contact details are kryptonite to your organization\u2019s credibility, and they\u2019re likely to actively jeopardize your lead generation efforts besides. At your earliest convenience, take 30 minutes to make sure everything is shipshape.<\/span><\/p>\n

      \n
    1. Post Content Consistent With Your Brand Identity<\/b><\/li>\n<\/ol>\n

      Plan and post LinkedIn content that\u2019s consistent with your corporate brand and identity. <\/span>Centre for Arts & Technology<\/span><\/a>, a British Columbia-based digital arts school, has this exactly right: its LinkedIn content embraces and celebrates its core brand values, leaving no illusions about what it stands for. Take a page out of its book.<\/span><\/p>\n

        \n
      1. Connect With Your Employees<\/b><\/li>\n<\/ol>\n

        How many employees does your organization have? Whatever the answer, its total number of internal LinkedIn connections should be close to or equal to that figure. For prospective customers, company profiles with thin or nonexistent internal connections beg the question: If its own employees aren\u2019t engaging with this company, why should I?\u00a0<\/span><\/p>\n

          \n
        1. Post at Least One Longform Article Per Week<\/b><\/li>\n<\/ol>\n

          Publish at least one longform LinkedIn article per week. Shoot for at least 500 words, and longer if you feel you have more to say. Cross-posted blog content is fine when you\u2019re strapped for content generation resources, but original content is optimal.<\/span><\/p>\n

            \n
          1. Tag Influencers and Key Employees Liberally<\/b><\/li>\n<\/ol>\n

            Publishing content is one thing. Making sure it reaches the right people is quite another. When appropriate, tag industry influencers and key employees in your posts, drawing them into the conversation and alerting them that you have something valuable to say. But you have to make sure that your profile is appealing to them. One idea of boosting your image would be to buy LinkedIn connections<\/a> as the more you have, the more affluent and appealing you can appear to be. However, do not go too overboard with this strategy. Gaining 1000 connections overnight can appear suspicious to the influencers and key employees you are trying to connect with.<\/span><\/p>\n

              \n
            1. Deploy Visual Content Wherever Possible<\/b><\/li>\n<\/ol>\n

              LikedIn has a reputation as a text-first social platform, and it\u2019s certainly amenable to dense prose. But the most successful LinkedIn posts generally incorporate rich visuals. Resolve to publish at least one such post per week, even if it\u2019s just a repost of an infographic originally published elsewhere, or a throwaway <\/span>meme you created at the last minute<\/span><\/a>. Your audience will respond \u2014 and your LinkedIn game will be stronger for it.<\/span><\/p>\n

              Up Your LinkedIn Game Today<\/b><\/p>\n

              What are you doing to up your LinkedIn game today?<\/span><\/p>\n

              If you\u2019re trying out any of the six strategies discussed above, you\u2019re on the right track. But, just like most other worthwhile things, a continued successful LinkedIn presence requires constant measuring and monitoring. Knowing <\/span>how <\/span><\/i>to manage your LinkedIn ecosystem is almost more important than understanding how to create content that resonates with audiences. See the good OctopusCRM reviews to know details in respect of Linkedin growth service tools.\u00a0<\/span><\/p>\n

              Think you\u2019ve got what it takes? Here\u2019s to a LinkedIn presence of which you can truly be proud.<\/span><\/p>\n

              Contributed content<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

              Your business almost certainly has a LinkedIn presence. Are you doing everything you can to get the most out of that presence \u2014 which, after all, comes with free exposure to hundreds of millions of regular users worldwide? Chances are good that you\u2019re not getting the most out of LinkedIn. Fortunately, this is a relatively […]<\/p>\n","protected":false},"author":9,"featured_media":7871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"\nA Fresh Look at LinkedIn for Businesses - 6 Things To Do Now - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/fresh-look-linkedin-businesses-6-things-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Fresh Look at LinkedIn for Businesses - 6 Things To Do Now\" \/>\n<meta property=\"og:description\" content=\"Your business almost certainly has a LinkedIn presence. Are you doing everything you can to get the most out of that presence \u2014 which, after all, comes with free exposure to hundreds of millions of regular users worldwide? Chances are good that you\u2019re not getting the most out of LinkedIn. 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