{"id":7856,"date":"2019-08-23T10:00:16","date_gmt":"2019-08-23T10:00:16","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7856"},"modified":"2019-08-23T10:00:16","modified_gmt":"2019-08-23T10:00:16","slug":"commercializing-blockchain-the-book-that-shows-the-strategic-applications-of-this-tech-in-the-real-world","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/commercializing-blockchain-the-book-that-shows-the-strategic-applications-of-this-tech-in-the-real-world\/","title":{"rendered":"Commercializing Blockchain: The Book That Shows The Strategic Applications Of This Tech In the Real World"},"content":{"rendered":"<figure id=\"attachment_7858\" aria-describedby=\"caption-attachment-7858\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7858\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/08\/blockchain.jpg\" alt=\"Commercializing Blockchain: The Book That Shows The Strategic Applications Of This Tech In the Real World\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/blockchain.jpg 1200w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/blockchain-300x150.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/blockchain-768x384.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/blockchain-1024x512.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7858\" class=\"wp-caption-text\">Commercializing Blockchain: The Book That Shows The Strategic Applications Of This Tech In the Real World<\/figcaption><\/figure>\n<p>Blockchain solutions are available, ready to use and are poised to revolutionise business, government and community &#8211; but organisations lack an awareness of the massive potential of this revolutionary new technology.\u00a0A practical and accessible resource, <a href=\"https:\/\/www.wiley.com\/en-gb\/Commercializing+Blockchain%3A+Strategic+Applications+in+the+Real+World-p-9781119578031\" target=\"_blank\" rel=\"noopener\">Commercializing Blockchain: Strategic Applications in the Real World<\/a> is a timely and non-technical guide to how blockchain can level the playing field between large and small organisations to help solve many of the complex problems today&#8217;s businesses face &#8211; particularly in the areas of retail, supply chain and consumer goods.<\/p>\n<p><em>\u201cThe technology is ready, the people and the processes are the stumbling blocks and these are where the world needs to focus \u2013 changes are difficult for humans and we need to be open to this new technology, which will give us more trust and transparency in the world around us,\u201d <\/em>says author Antony Welfare<em>.<\/em><\/p>\n<p>Blockchain technology delivers benefits of tremendous value in complex business environments:<\/p>\n<ul>\n<li><strong>Trust:<\/strong> all parties have the exact same copy of all data<\/li>\n<li><strong>Transparency:<\/strong> all transactions can be viewed in real time<\/li>\n<li><strong>Security:<\/strong> data is cryptographically secured<\/li>\n<li><strong>Quality:<\/strong> all raw data can be traced to its origin<\/li>\n<li><strong>Reduced costs:<\/strong> middlemen are eliminated and audits are simplified<\/li>\n<\/ul>\n<p><em><strong>Commercializing Blockchain<\/strong><\/em> draws on Welfare\u2019s extensive experience of implementing blockchain in prominent organisations \u2013 such as global retailers, global technology companies, University College London&#8217;s Centre for Blockchain Technologies, the UK government, the Retail Blockchain Consortium and many other sources &#8211; to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, inventory management, supply chain transparency, global shipping and freight, counterfeiting and more.<\/p>\n<p>Covering all of the essential components of blockchain such as traceability, provenance, certification and authentication, the book\u00a0will initiate readers into the technology and demonstrate, through both real and fictionalised examples, the types of problems that blockchain is best suited to solve. Further, the book will show how blockchain can add value and bring increased efficiency to commercial operations.<\/p>\n<p>Welfare continues, <em>\u201cI believe blockchain technology will revolutionise all our lives through moving forward our tired and complex systems, to quicker and more efficient systems, simultaneously allowing us to establish a level of trust and transparency that has been lost in the current world. There is an exciting world ahead powered by blockchain technology.\u201d<\/em><\/p>\n<h2>The Author<\/h2>\n<p><strong>Antony Welfare<\/strong>\u00a0is an eminent leader in the world of blockchain, dedicated to helping others understand the transformational potential of blockchain technology and implement it, particularly in enterprise organisations. As Group Managing Director of Luxoft, a DXC Technology Company, Antony is leading the strategy to deliver enterprise-grade blockchain solutions across all sectors, and using various leading-edge blockchain solutions, including Hyperledger Fabric, Indy, Corda and Ethereum.<\/p>\n<p>Antony co-founded the Retail Blockchain Consortium alongside University College London&#8217;s Centre for Blockchain Technologies (UCL CBT), to drive blockchain adoption across the retail value chain. He is also an advisor on blockchain to the U.K. government, a guest lecturer on UCL&#8217;s blockchain programme, a member of Forbes Technology Council, a keynote speaker on blockchain and the author of\u00a0The Retail Handbook.<\/p>\n<hr \/>\n<figure id=\"attachment_7857\" aria-describedby=\"caption-attachment-7857\" style=\"width: 195px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.wiley.com\/en-gb\/Commercializing+Blockchain%3A+Strategic+Applications+in+the+Real+World-p-9781119578031\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7857 size-medium\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/08\/comercializing-blockchain-195x300.jpg\" alt=\"Commercializing Blockchain: Strategic Applications in the Real World\" width=\"195\" height=\"300\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/comercializing-blockchain-195x300.jpg 195w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/comercializing-blockchain-227x350.jpg 227w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/comercializing-blockchain-768x1184.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/comercializing-blockchain-664x1024.jpg 664w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/comercializing-blockchain.jpg 701w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><figcaption id=\"caption-attachment-7857\" class=\"wp-caption-text\">Commercializing Blockchain: Strategic Applications in the Real World<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/www.wiley.com\/en-gb\/Commercializing+Blockchain%3A+Strategic+Applications+in+the+Real+World-p-9781119578031\" target=\"_blank\" rel=\"noopener\">Commercializing Blockchain: Strategic Applications in the Real World<\/a><\/li>\n<li>By <strong>Antony Welfare<\/strong><\/li>\n<li>Out Now<\/li>\n<li>Published by Wiley<\/li>\n<li>Paperback Version: \u00a325.99<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Other Books<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Qyu3Z39CRb\"><p><a href=\"https:\/\/www.openbusinesscouncil.org\/communication-the-book-that-shows-how-to-connect-with-anyone\/\">Communication: The Book That Shows How To Connect With Anyone<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.openbusinesscouncil.org\/communication-the-book-that-shows-how-to-connect-with-anyone\/embed\/#?secret=Qyu3Z39CRb\" data-secret=\"Qyu3Z39CRb\" width=\"600\" height=\"338\" title=\"&#8220;Communication: The Book That Shows How To Connect With Anyone&#8221; &#8212; Open Business Council\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blockchain solutions are available, ready to use and are poised to revolutionise business, government and community &#8211; but organisations lack an awareness of the massive potential of this revolutionary new technology.\u00a0A practical and accessible resource, Commercializing Blockchain: Strategic Applications in the Real World is a timely and non-technical guide to how blockchain can level the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3513],"tags":[3691,3514],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - 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