{"id":7718,"date":"2019-08-01T11:30:42","date_gmt":"2019-08-01T11:30:42","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7718"},"modified":"2019-08-01T11:30:42","modified_gmt":"2019-08-01T11:30:42","slug":"the-uks-most-popular-digital-marketing-jobs","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/","title":{"rendered":"The UK\u2019s Most Popular Digital Marketing Jobs"},"content":{"rendered":"<figure id=\"attachment_7721\" aria-describedby=\"caption-attachment-7721\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7721\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs.png\" alt=\"The UK\u2019s Most Popular Digital Marketing Jobs\" width=\"800\" height=\"422\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs.png 1424w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs-300x158.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs-768x405.png 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs-1024x540.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7721\" class=\"wp-caption-text\">The UK\u2019s Most Popular Digital Marketing Jobs<\/figcaption><\/figure>\n<ul>\n<li><strong>UX Designer roles have risen in popularity; online interest peaked in January 2019<\/strong><\/li>\n<li><strong>Data Analyst is currently the most popular \u2013 most searched for \u2013 job in digital marketing<\/strong><\/li>\n<li><strong>Head of Ecommerce, Digital Product Owner and CRO Manager among the least \u2018searched for\u2019 jobs<\/strong><\/li>\n<\/ul>\n<p>Interested in exploring the job roles manipulated by digital transformation, digital marketing company <a href=\"https:\/\/www.rebootonline.com\/\" target=\"_blank\" rel=\"nofollow noopener\">rebootonline.com<\/a> conducted research to identify the most popular \u2013 most searched for \u2013 digital marketing jobs in the UK.<\/p>\n<p>Rebootonline.com found Data Analyst is currently the most popular \u2013 most searched for \u2013 job in digital marketing, with 9,540 individual online searches per month.<\/p>\n<p>Other popular roles include Social Media Manager (7,560), UX Designer (2,500) and Digital Marketing Manager, with no less than 2,170 individual online searches per month.<\/p>\n<p>Interestingly, although search results for Content Manager remain high (2,090), the role is beginning to dip in popularity. Per Google trends, after reaching its popularity peak in August 2004 (a value of 100), interest in \u2018Content Manager\u2019 has fallen to a value of 38 (July 2019) meaning it is under half as popular as it once was.<\/p>\n<figure id=\"attachment_7722\" aria-describedby=\"caption-attachment-7722\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7722\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/08\/table1.png\" alt=\"\" width=\"800\" height=\"427\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/table1.png 862w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/table1-300x160.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/table1-768x410.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7722\" class=\"wp-caption-text\">Data Analyst is currently the most popular \u2013 most searched for \u2013 job in digital marketing, with 9,540 individual online searches per month. Source: rebootonline.com<\/figcaption><\/figure>\n<p>Comparably, digital marketing roles of less interest include, Head of Ecommerce (400), Digital Product Owner (310) and CRO Manager, with just 170 inquisitive individual online searches per month.<\/p>\n<p>To extend on their research, rebootonline.com also took time to compare their findings with Google trends, to find out if voluminous online searches correlate with what is rising and falling in popularity across the UK.<\/p>\n<p><strong>The digital marketing jobs rising in popularity are:<\/strong><\/p>\n<p>1. Data Analyst<br \/>\n2. UX Designer<br \/>\n3. Influencer Marketing<br \/>\n4. Digital Product Owner<\/p>\n<p>Rebootonline.com identified one of the most remarkable rises in online interest for digital marketing roles belongs to the role of UX Designer, as seen below in a snippet taken from Google trends. Since 2008, we can see the role has steadily increased in popularity before reaching its highest recorded peak (so far) in January 2019.<\/p>\n<p>Commenting on the rise, Oliver Sissons, SEO Manager at rebootonline.com, writes:\u00a0<em>\u201cUX design is something more and more businesses are taking note of, both small and large. With access to more information than ever before, business owners are becoming better educated on what it takes to find success online and a huge part of this is ensuring that customers not only manage to but enjoy, using their websites. This is perhaps one reason why UX design is seeing such growth.\u201d<\/em><\/p>\n<p><strong>The digital marketing jobs falling in popularity are:<\/strong><\/p>\n<p>1. Content Manager<br \/>\n2. PPC Manager<br \/>\n3. CRO Manager<\/p>\n<p>Rebootonline.com identified one of the most remarkable falls in online interest for digital marketing roles belongs to the role of PPC Manager, as seen below in a snippet taken from Google trends. Since 2007, we can see the role has steadily decreased in popularity before reaching a low point in 2012.<\/p>\n<p>Commenting on the fall, Abby Chinery, Content Manager at rebootonline.com, writes:\u00a0<em>\u201cAs more and more importance is placed on genuine and useful content, by both searchers and Google alike, paying to get to the top doesn\u2019t always mean users will connect with your content, or convert. It is also difficult for smaller businesses to invest in PPC roles as campaigns are expensive and the effects are not as long lasting as their SEO counterparts. For certain keywords, the cost per click (CPC) is almost unaffordable, meaning they have to rely on other methods to rank highly in Google.\u201d<\/em><\/p>\n<p>To carry out this research, the company has followed a strict methodology. They inserted a range of digital marketing job roles, such as Data Analyst, Content Manager and Head of Ecommerce, into the keyword analytics section of online visibility and marketing tool SEM Rush.<\/p>\n<p>Every keyword variation attributed to each job role was then pulled, affording them the opportunity to calculate exactly how many people are searching for, and expressing interest in, different roles.<\/p>\n<p>Taking Data Analyst as an example, keyword variations like \u201cdata analyst jobs\u201d, \u201cdata analyst salary\u201d and \u201chow to become data analyst UK\u201d were added together to create the final monthly search volume total.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX Designer roles have risen in popularity; online interest peaked in January 2019 Data Analyst is currently the most popular \u2013 most searched for \u2013 job in digital marketing Head of Ecommerce, Digital Product Owner and CRO Manager among the least \u2018searched for\u2019 jobs Interested in exploring the job roles manipulated by digital transformation, digital [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[1],"tags":[3440],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The UK\u2019s Most Popular Digital Marketing Jobs - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The UK\u2019s Most Popular Digital Marketing Jobs\" \/>\n<meta property=\"og:description\" content=\"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T11:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1424\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"The UK\u2019s Most Popular Digital Marketing Jobs\",\"datePublished\":\"2019-08-01T11:30:42+00:00\",\"dateModified\":\"2019-08-01T11:30:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\"},\"wordCount\":707,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"Research\"],\"articleSection\":[\"Open News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\",\"url\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\",\"name\":\"The UK\u2019s Most Popular Digital Marketing Jobs - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2019-08-01T11:30:42+00:00\",\"dateModified\":\"2019-08-01T11:30:42+00:00\",\"description\":\"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The UK\u2019s Most Popular Digital Marketing Jobs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The UK\u2019s Most Popular Digital Marketing Jobs - OpenBusinessCouncil Directory","description":"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/","og_locale":"en_US","og_type":"article","og_title":"The UK\u2019s Most Popular Digital Marketing Jobs","og_description":"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.","og_url":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2019-08-01T11:30:42+00:00","og_image":[{"width":1424,"height":751,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/08\/digital-marketing-jobs.png","type":"image\/png"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"The UK\u2019s Most Popular Digital Marketing Jobs","datePublished":"2019-08-01T11:30:42+00:00","dateModified":"2019-08-01T11:30:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/"},"wordCount":707,"commentCount":0,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"keywords":["Research"],"articleSection":["Open News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/","url":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/","name":"The UK\u2019s Most Popular Digital Marketing Jobs - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2019-08-01T11:30:42+00:00","dateModified":"2019-08-01T11:30:42+00:00","description":"The research found Data Analyst is currently the most popular job in digital marketing, with 9,540 individual online searches per month.","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"The UK\u2019s Most Popular Digital Marketing Jobs"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/the-uks-most-popular-digital-marketing-jobs\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/7718"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=7718"}],"version-history":[{"count":0,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/7718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/7721"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=7718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=7718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=7718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}