{"id":7443,"date":"2019-06-13T10:40:33","date_gmt":"2019-06-13T10:40:33","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7443"},"modified":"2019-06-13T10:40:33","modified_gmt":"2019-06-13T10:40:33","slug":"the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good\/","title":{"rendered":"The Trillion Dollar Shift &#8211; The Book That Explores The Opportunities By Doing &#8220;Business For Good&#8221;"},"content":{"rendered":"<figure id=\"attachment_7444\" aria-describedby=\"caption-attachment-7444\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7444\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/06\/business-for-good.jpg\" alt=\"The Trillion Dollar Shift - The Book That Explores The Opportunities By Doing &quot;Business For Good&quot; \" width=\"800\" height=\"441\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good.jpg 1600w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good-300x165.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good-768x423.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good-1024x564.jpg 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good-270x150.jpg 270w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good-360x198.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7444\" class=\"wp-caption-text\">The Trillion Dollar Shift &#8211; The Book That Explores The Opportunities By Doing &#8220;Business For Good&#8221;<\/figcaption><\/figure>\n<p>New book The Trillion Dollar Shift sets out to inspire all businesses to venture beyond their comfort zone and explore new ways of creating profitable business, while positively impacting the planet and the people who call it home.<\/p>\n<p>The UN\u2019s 17 development goals \u2013 from eradicating poverty to education for all, gender equality to decent economic growth, climate action to peace and wellbeing \u2013 identify what we should all be striving for. The book offers a fascinating insight into the progress made so far, the new meaning of growth and the shared value model \u2013 how \u201cbusiness for good\u201d is good business.<\/p>\n<p>Combining profound research with concrete case studies, the book demonstrates how sustainable companies can build stronger competitive market position, be more attractive to employees and customers, build better brands and have better commercial results.<br \/>\nThe book challenges business leaders to be bold and lead by example \u2013 exploring how they can pave the way to shifting focus from within company walls to a whole world perspective.<\/p>\n<p><strong>Unlocking New Markets Worth Trillions.<\/strong> Trillions of dollars in public and private funds are to be redirected towards the SDGs, creating huge opportunities for responsible companies to deliver solutions.<\/p>\n<p>The book explores the myriad opportunities that will emerge within each business sector and how unlocking them is a necessity \u2013 as well as how advanced tech will be the biggest accelerator of all time.<\/p>\n<hr \/>\n<p><strong>Why this book matters<\/strong><\/p>\n<ul>\n<li>Experts are concerned we\u2019re not meeting UN\u2019s Sustainable Development Goals for 2030<\/li>\n<li>Governments need business\u2019s help to change the world for good<\/li>\n<li>SDGs will create new markets worth estimated US $12 trillion by 2030 and have the power to create 380 million jobs<\/li>\n<li>Author Marga Hoek is leading the global mission to transform towards sustainable business and capital<\/li>\n<li><em>The Trillion Dollar Shift<\/em> is the first ever business book on the opportunities the Sustainable Development Goals unlock for business and capital<\/li>\n<\/ul>\n<hr \/>\n<p><strong>From Unilever to Ikea and Nike to Nestl\u00e9 &#8211; 50 exclusives case studies.<\/strong> The book features 50 exclusive case studies of the world\u2019s biggest brands. Each offers a unique insight \u2013 exploring the challenges they face, how they\u2019re successfully working towards sustainable development goals and their strategies for the future.<\/p>\n<p><strong>How every sector, from tech to agriculture, can lead transformational change<\/strong>. The book reveals the game-changing ways new tech can propel us closer to reaching our SDGs. The book then provides in-depth analysis, sector by sector, of how each industry \u2013 from food and agriculture to education and learning, cities and transportation to health and wellbeing and energies and resources \u2013 can sustainably prosper. The book also explores how capital expenditure in one sector can enhance another \u2013 resulting in multi-sector benefits.<\/p>\n<h2>The Author<\/h2>\n<p>Marga Hoek is an award-winning global thought-leader, CEO and author. She has made it her mission to show people that \u201cbusiness for good\u201d is good business.<\/p>\n<p>Marga Hoek has decades of experience as a CEO of multi-million-Euro businesses and is a non-executive director for global companies including Aon Insurance, as well as a board member and advisor to organisations such as Green IT, Earth Capital and the Bank of Montreal.<\/p>\n<p>She was CEO of The Sustainable Business Association, The Netherlands, Chairman of the Dutch Sustainable Science Collection and is currently a partner at Chairman Mentors International.<\/p>\n<p>Marga is on the prestigious Thinkers50 list 2019 and is a global voice for G20, G7 Climate Change and Cop23. She is a sought-after keynote speaker around the world.<\/p>\n<hr \/>\n<figure id=\"attachment_7445\" aria-describedby=\"caption-attachment-7445\" style=\"width: 216px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7445 size-medium\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/06\/the-trillion-dollar-shift-cover-216x300.png\" alt=\"The Trillion Dollar Shift\" width=\"216\" height=\"300\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/the-trillion-dollar-shift-cover-216x300.png 216w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/the-trillion-dollar-shift-cover-251x350.png 251w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/the-trillion-dollar-shift-cover.png 342w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><figcaption id=\"caption-attachment-7445\" class=\"wp-caption-text\">The Trillion Dollar Shift<\/figcaption><\/figure>\n<ul>\n<li>The Trillion Dollar Shift<\/li>\n<li>By <strong>Marga Hoek<\/strong><\/li>\n<li>Out Now<\/li>\n<li>Published by\u00a0<a href=\"https:\/\/www.routledge.com\/The-Trillion-Dollar-Shift-1st-Edition\/Hoek\/p\/book\/9780815364313\" target=\"_blank\" rel=\"noopener\"><strong>Routledge<\/strong><\/a><\/li>\n<li>Paperback Version:\u00a0\u00a330.99<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New book The Trillion Dollar Shift sets out to inspire all businesses to venture beyond their comfort zone and explore new ways of creating profitable business, while positively impacting the planet and the people who call it home. The UN\u2019s 17 development goals \u2013 from eradicating poverty to education for all, gender equality to decent [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3513],"tags":[3468,3514],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Trillion Dollar Shift - The Book That Explores The Opportunities By Doing &quot;Business For Good&quot; - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"New book The Trillion Dollar Shift sets to inspire all businesses to positively impact the planet and the people who call it home by doing business for good\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trillion Dollar Shift - The Book That Explores The Opportunities By Doing &quot;Business For Good&quot;\" \/>\n<meta property=\"og:description\" content=\"New book The Trillion Dollar Shift sets to inspire all businesses to positively impact the planet and the people who call it home by doing business for good\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T10:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/06\/business-for-good.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/the-trillion-dollar-shift-the-book-that-explores-the-opportunities-by-doing-business-for-good\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"The Trillion Dollar Shift &#8211; 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