{"id":7387,"date":"2019-06-04T14:17:25","date_gmt":"2019-06-04T14:17:25","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7387"},"modified":"2022-05-04T21:37:56","modified_gmt":"2022-05-04T21:37:56","slug":"optimizing-online-footprint-5-things-include-business-professional-profiles","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/optimizing-online-footprint-5-things-include-business-professional-profiles\/","title":{"rendered":"Optimizing Your Online Footprint – 5 Things to Include in Your Business & Professional Profiles"},"content":{"rendered":"
<\/p>\n
How\u2019s your digital footprint looking these days?<\/p>\n
Whether you\u2019re looking to burnish your personal brand or optimize (and widen) your corporate sales funnel\u2019s ingress<\/a>, you probably have work to do. That\u2019s okay \u2014 you\u2019re far from alone.<\/p>\n Don\u2019t revel in that company, though. Use these five straightforward strategies to improve your digital footprint and take control of the assets upon which you rely to build buzz for your personal or corporate brand.<\/p>\n How difficult is it to make sure your contact details are accurate and up to date?<\/p>\n For some professionals, pretty difficult, apparently. Your social media profiles and online directory listings exist first and foremost to remind the world that, well, you exist<\/em>. Putting them out there without ensuring that visitors can act on them verges on malpractice.<\/p>\n There are literally dozens of well-trafficked, highly search-visible business directories on which you could plausibly list your company for free.<\/p>\n Whether you actually need to claim or create listings on them all is another story, but you\u2019ll certainly want to attack those popular with your target audiences. This Crunchbase profile for entrepreneur David Mimran is a model for how that attack should look; in particular, you\u2019ll want to embed outbound links to your top social media properties and website.<\/p>\n Why should anyone care about you, indeed. Make the limited space in your social and directory bios count with a concise statement of value that advances your case. This isn\u2019t quite an elevator pitch<\/a>; think of it as a spark for further conversation around your personal or corporate brand.<\/p>\n Give your personal properties a quasi-personal touch with a photo that doesn\u2019t curdle milk. Yes, of course<\/em> keep those pics you wouldn\u2019t want your parents or kids to see where they belong, but know that a work-appropriate candid never hurt anyone either.<\/p>\n Let\u2019s be clear: your digital properties are <\/em>sales collateral. You\u2019re selling a distinct personal or corporate brand, here.<\/p>\n Just understand that not all sales collateral needs bright flashing neon lights. Where appropriate, your social media profiles and online directory assets should gently encourage visitors to take the next step, whether that\u2019s to reach out to you with ideas for collaboration or click through to your website. Be hospitable, in other words \u2014 and solicitous, too.<\/p>\n Never forget that your digital footprint works for you. If you ever feel as if you\u2019re hostage to your web assets, you\u2019re doing something wrong. And while this may not be your fault \u2014 the Internet is a scary place, after all \u2014 it demands corrective action<\/a>. You simply can\u2019t afford to divert your attention from the pressing matters that demand it.<\/p>\n This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.<\/b><\/p>\n Contributed content<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" How\u2019s your digital footprint looking these days? Whether you\u2019re looking to burnish your personal brand or optimize (and widen) your corporate sales funnel\u2019s ingress, you probably have work to do. That\u2019s okay \u2014 you\u2019re far from alone. Don\u2019t revel in that company, though. Use these five straightforward strategies to improve your digital footprint and take […]<\/p>\n","protected":false},"author":7,"featured_media":7389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25],"tags":[6278],"acf":[],"yoast_head":"\n1. Make Sure Your Contact Details Are Complete and Up to Date<\/h2>\n
2. Add Social and Website Links to Your Directory Profiles<\/h2>\n
3. Burnish Your Value Statement \u2014 Or, Why Should Anyone Care?<\/h2>\n
4. Spring for a High-Res Professional Photo (And Not a Cheesy School Headshot, Either)<\/h2>\n
5. Add a Low-Key Call to Action<\/h2>\n
Your Digital Footprint Works for You \u2014 Not the Other Way Around<\/h2>\n