{"id":7327,"date":"2019-05-22T08:30:43","date_gmt":"2019-05-22T08:30:43","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7327"},"modified":"2021-01-12T22:51:20","modified_gmt":"2021-01-12T22:51:20","slug":"call-to-improve-safety-37-million-people-at-risk-of-distraction-danger-when-wearing-headphones","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/call-to-improve-safety-37-million-people-at-risk-of-distraction-danger-when-wearing-headphones\/","title":{"rendered":"Call To Improve Safety: 37 Million People At Risk Of \u2018Distraction Danger\u2019 When Wearing Headphones"},"content":{"rendered":"
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Call To Improve Safety: 37 Million People At Risk Of \u2018Distraction Danger\u2019 When Wearing Headphones<\/figcaption><\/figure>\n

New research shows that a staggering 37 million Americans feel they have put themselves in danger over the past 12 months when wearing headphones or earphones while walking, jogging or cycling. Examples included stepping out into a road, bumping into somebody or not hearing an emergency vehicle approaching.<\/p>\n

Commissioned by Audio Analytic<\/a>, a leading AI technology company focused on sound recognition, the research explored the risks that people across the US are exposed to everyday by being distracted from their surroundings while listening to music on the move.<\/p>\n

The risk increases the younger consumers are. More than one in four young people between 18 and 34 have put themselves in harm\u2019s way when wearing headphones, as 26% admitted to finding themselves in at least one hazardous situation over the past year, with many doing this multiple times.<\/p>\n

Despite these admissions, the research found the majority of people claim to be aware of the dangers of wearing headphones and earphones in public. 96% of the population consider it dangerous to wear headphones or earphones when driving, while other activities deemed dangerous include cycling (91%), running (86%) and commuting on public transport (72%).<\/strong><\/p>\n

Dr Chris Mitchell, CEO and Founder of Audio Analytic comments; \u201cA worrying number of people are putting their lives at risk every day when wearing headphones and shutting down the sense of hearing. Many of us wear headphones to block out the world and increase our focus, but that brings the risk of losing awareness of our surroundings. Missing important information in our environment can ultimately expose us to dangerous situations – and more needs to be done to prevent accidents from happening, we believe contextually-aware AI technology can be an enabler of this.\u201d<\/em><\/p>\n

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Other facts from the report include:<\/strong><\/p>\n