{"id":7174,"date":"2019-04-17T12:20:03","date_gmt":"2019-04-17T12:20:03","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=7174"},"modified":"2019-04-17T12:20:03","modified_gmt":"2019-04-17T12:20:03","slug":"pr-campaign-right-business-right-now","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/pr-campaign-right-business-right-now\/","title":{"rendered":"Is a PR Campaign Right For Your Business Right Now?"},"content":{"rendered":"<figure id=\"attachment_7175\" aria-describedby=\"caption-attachment-7175\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7175\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2019\/04\/Digital-PR-campaign-300x194.jpg\" alt=\"Is a PR Campaign Right For Your Business Right Now?\" width=\"800\" height=\"516\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/04\/Digital-PR-campaign-300x194.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/04\/Digital-PR-campaign-768x495.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/04\/Digital-PR-campaign-372x240.jpg 372w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2019\/04\/Digital-PR-campaign.jpg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7175\" class=\"wp-caption-text\">Is a PR Campaign Right For Your Business Right Now?<\/figcaption><\/figure>\n<h2>Is a PR Campaign Right For Your Business Right Now?<\/h2>\n<p>How to decide if a PR campaign is right for your business.<\/p>\n<h2>When is the right time to launch a new PR Campaign?<\/h2>\n<p>I get asked this question a lot.<\/p>\n<p>I meet business owners all the time who know they need PR, but are unsure if now is the right time. Well, to answer that question, let\u2019s think about why businesses use PR:<\/p>\n<p>PR helps you manage, and build a positive reputation through various communication channels.<\/p>\n<p>Used properly, PR helps you leverage all your other marketing &#8212; be it paid or organic, online or offline.<\/p>\n<p>Today, smart businesses use PR as part of their overall marketing strategy. It doesn\u2019t replace social media, for instance, or mean you don\u2019t need to use paid advertising.<\/p>\n<p>PR isn\u2019t, and never was a miracle worker. So let\u2019s flip the script for a second, and focus on when you shouldn&#8217;t use PR. Because a PR Campaign will not help you if:<\/p>\n<ul>\n<li>You\u2019re looking for a quick fix to an otherwise failing business, or a way to get rich quick.<\/li>\n<li>You\u2019re hoping to go viral, and in doing so, \u00a0save your entire business from ruin.<\/li>\n<li>You\u2019re not ready for an influx of publicity or exposure (you\u2019ll struggle to fulfil orders, for instance, or your website could crash if you get too much traffic)<\/li>\n<li>You\u2019re hellbent on doing it all yourself, and are unwilling to listen to expert advice.<\/li>\n<\/ul>\n<p>A PR Campaign won\u2019t fix a broken product. It won\u2019t magically turn your business around.<\/p>\n<p>So please stop reading if you expect miracles. I\u2019ve worked at the forefront of the PR industry for over a decade, and helped <a href=\"http:\/\/mediamogulspr.com\/whitelabel-services\/\" target=\"_blank\" rel=\"noopener\">hundreds of clients<\/a> launch successful PR Campaigns.<\/p>\n<p>I\u2019ve experienced amazing results, but I\u2019ve never seen a miracle.<\/p>\n<p>And this is where I start with business owners who ask me if they need a PR Campaign. Often, they don\u2019t even know what PR is. But once you know what it is, and know it to use it properly, a PR Campaign brings many benefits:<\/p>\n<ul>\n<li>It helps build credibility and authority, and provides massive social proof.<\/li>\n<li>It drives new leads and introduces you to new potential clients or customers.<\/li>\n<li>It expands your reach and exposes you to a completely new demographic.<\/li>\n<li>It allows you to build greater trust with your existing audience.<\/li>\n<li>It builds new connections with journalists, bloggers and other thought-leaders.<\/li>\n<\/ul>\n<p>People who think PR has had its time are wrong. It\u2019s more relevant than ever\u2026<\/p>\n<h2>1. A PR Campaign Creates Authority<\/h2>\n<p>We live in a fast-paced online world, and it\u2019s more important than ever for your business to stand out. One of the best ways is to become a \u201cgo to\u201d authority in your industry, and a successful PR Campaign is one of the most effective ways to do this. PR is great for raising the thought leadership profile of a business\/brand. This is great, if you\u2019re great at what you do. Whereas if you\u2019re still learning your craft and not a master of it, PR likely won\u2019t help you as a thought leader. It exposes you to a new audience, and those first impressions count. So, if you\u2019re a master at what you do, a PR Campaign will provide the authority you need. If not, let\u2019s look at some other ways PR can help your brand<\/p>\n<h2>2. A PR Campaign is Great When Launching a New Product or Service<\/h2>\n<p>If you\u2019re launching a new product, service or website, what better way to draw attention than to garner publicity.<\/p>\n<p>The media LOVES new things.<\/p>\n<p>This is especially true if what you\u2019re doing is innovative, fresh and unique. But like many things in life, timing is everything. If you have a new website coming up, a PR Campaign is what you need. But don\u2019t go too early. Wait until the site is live, because you only get one chance at a first impression. Same with your products and services. Wait until they are ready, because if you do you\u2019ll get a lot more out of your PR Campaign. That\u2019s not to say you can\u2019t prepare your PR Campaign well in advance. I\u2019m a big proponent of preparation, and ensuring all your ducks are in a row before your big day arrives. I work with clients for months in advance, creating connections and scheduling interviews or features. But we don\u2019t launch until everything is ready. As I say, those first impressions count.<\/p>\n<h2>3. A PR Campaign Helps You Increase Your Conversions<\/h2>\n<p>People don\u2019t tend to buy with their heads. They buy with their emotions, and one of the biggest things they rely on is trust. Building trust with your audience is always important But it\u2019s hard to build trust with a new lead who\u2019s only just found you.<\/p>\n<p>So, how do you build it?<\/p>\n<p>Through third-party credibility, which is one of PR\u2019s biggest benefits.<\/p>\n<p>A good PR Campaign helps you <a href=\"https:\/\/neilpatel.com\/blog\/social-proof\/\" target=\"_blank\" rel=\"noopener\">establish social proof<\/a>, in a way traditional advertising doesn\u2019t. If you\u2019re the one bragging about how good you are, that doesn\u2019t build trust. Just think about Ron Burgundy, and his \u201cI\u2019m kind of a big deal\u201d remark around the pool. Nobody respects anybody whose biggest fan is themselves.<\/p>\n<p>Whereas if it\u2019s someone else singing your praises&#8230; that works wonders.<\/p>\n<p>So if you have a validated product that\u2019s ready to scale, a PR Campaign will help you increase conversions. Just make sure you\u2019re ready for an up spike in sales\/traffic, otherwise all your hard work is quickly undone.<\/p>\n<h2>4. A PR Campaign Complements Other Marketing<\/h2>\n<p>On its own, PR is good. But as I keep saying, it doesn\u2019t produce miracles (nor does any other singular form of marketing, for that matter). A PR Campaign is always more successful when paired with other marketing:<\/p>\n<ul>\n<li><a href=\"http:\/\/mediamogulspr.com\/is-pr-taking-over-seo-heres-how-the-two-really-complement-each-other\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><\/li>\n<li>Paid Advertising<\/li>\n<li>Content Marketing<\/li>\n<li>Social Media<\/li>\n<li>Influencer Marketing<\/li>\n<li>Solid Branding!<\/li>\n<\/ul>\n<p>If you do nothing but PR, you\u2019ll only see so much success. But if you already have a marketing strategy, a PR Campaign will help you turn good into great.<\/p>\n<p>So\u2026 is a PR Campaign what your business needs right now?<\/p>\n<p>It depends. If you are ready, I encourage you to take the time to properly launch your PR Campaign. I see too many people rush this these days, and presume they can do it all on their own (or expect to see results in a week).<\/p>\n<p>Yes, there are tools available to you to do your own PR. But does that mean you should?<\/p>\n<p>Oftentimes the answer is no. The DIY approach costs you time and money. And because you likely don\u2019t have the same skillset as someone who\u2019s been mastering PR for decades, it will never be as effective as when you involve an expert.<\/p>\n<p>So, if you\u2019re ready to increase your exposure, build on your authority and take your credibility to the next level, a PR Campaign is exactly what you need.<\/p>\n<h6><strong><em>This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.<\/em><\/strong><br \/>\n<strong><em>Contributed content<\/em><\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Is a PR Campaign Right For Your Business Right Now? How to decide if a PR campaign is right for your business. When is the right time to launch a new PR Campaign? I get asked this question a lot. I meet business owners all the time who know they need PR, but are unsure [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[3468],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is a PR Campaign Right For Your Business Right Now? - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/pr-campaign-right-business-right-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is a PR Campaign Right For Your Business Right Now?\" \/>\n<meta property=\"og:description\" content=\"Is a PR Campaign Right For Your Business Right Now? 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