The case for social media. Source: instant offices<\/figcaption><\/figure>\nHow to Use Social Media as a Recruitment Tool<\/h2>\n While screening potential candidates online can be easy, remember that these same candidates are checking up on your company as well. A prospective employee may be put off by seeing poorly controlled comment threads, websites or social media feeds. Here are some ways to improve your recruitment strategy using social media:<\/p>\n
Encourage employees to share company achievements<\/strong><\/p>\nEncourage employees to become company advocates by sharing interesting, valuable and impressive information about the business, including successes and thought leadership content.<\/p>\n
Build your brand as a great place to work<\/strong><\/p>\nWhile you may use your social media profiles to market products, services or industry developments, you may also consider including some posts about life at the office and employee profiles to give your company an identity that potential candidates can relate to.<\/p>\n79% of job seekers are likely to use social media to find a job. Source: instant offices<\/figcaption><\/figure>\nUnderstand the millennial view on employment<\/strong><\/p>\nThe first step to social media recruitment is understanding how millennials, today\u2019s largest workforce, think about employment. Previous generations had different views on work, which included long-term commitment and a secure retirement package. Job satisfaction and fulfilment was just an added perk.<\/p>\n
Millennials are always looking for the next best thing, so promoting an environment of excitement and flexibility will bode well for your organisation.<\/p>\n
The Evolution of LinkedIn<\/strong><\/p>\nLinkedIn is the platform of choice for recruiters and candidates. With 530 million members as of 2017, LinkedIn is now more than just a networking site \u2013 it is a major content platform with over 100,000 new articles published every week. This means that LinkedIn will continue to be a fierce competitor, not just for recruitment, but as a professional network as well.<\/p>\n
Instagram Stories the Next Big Thing<\/strong><\/p>\nThe rise of Instagram has been one of the most significant opportunities for social recruiting, changing the game even more with the launch of Instagram Stories. According to statistics, Instagram Stories receive 35% more views for brands compared to Snapchat Stories, while the rise of Instagram Stories has led to a decrease in regular post engagement. This means companies using the platform for employer branding and recruiting needs to implement Instagram Stories into their strategy or risk losing out on followers, engagement and potential new hires.<\/p>\n
Social media has improved the way employers and recruitment agencies search and find new talent. If you are not yet embracing the power of social media for your recruitment efforts, you could risk being left behind.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to research by The Open University Business, the total cost of the UK skills shortage is \u00a36.3 billion a year and SMEs, which make up a large portion of businesses in the UK, shoulder the majority of the cost. Around 69% of SMEs think that large employers monopolise the best talent and that […]<\/p>\n","protected":false},"author":7,"featured_media":7027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[1],"tags":[5284,5292,4782],"acf":[],"yoast_head":"\n
Skilled Workers Shortage: Is Social Media An Effective Recruitment Tool For SMEs? - OpenBusinessCouncil Directory<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n