{"id":6163,"date":"2018-12-03T13:39:30","date_gmt":"2018-12-03T13:39:30","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=6163"},"modified":"2018-12-03T13:39:30","modified_gmt":"2018-12-03T13:39:30","slug":"turning-creativity-cash","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/turning-creativity-cash\/","title":{"rendered":"Turning Creativity Into Cash"},"content":{"rendered":"
Have you ever considered a career in the creative industries? Are you a dab hand with a sewing machine or producer of beautiful watercolours?<\/p>\n
More and more people across the globe are turning their passions into a workable, sustainable money making business<\/a> and making their dreams of running their own business come true.<\/p>\n That\u2019s not to say it\u2019s not tough or competitive. It is and there will be difficult times to prove it, but like any new business a creative industry needs time, dedication and careful planning to get it off the ground.<\/p>\n It also needs skill, your skills to produce enough stock to sell regularly, day to day. Have you got what it takes to be a creative entrepreneur?<\/p>\n First thing\u2019s first, where are you going to set your stall? There are effectively two options, either you are an online business or a physical business and of course there are advantages and disadvantages to both.<\/p>\n Online you will be saving on rent and rates, there\u2019s no doubt about that but you will also be missing out on footfall and have to work hard to market yourself in an often overcrowded online marketplace.<\/p>\n You might have to consider joining a creative forum and marketplace to get your wares out there but either way you\u2019ll need to work hard to be seen.<\/p>\n With a shop front, it\u2019s the cost that is the major factor at play and it can be quite a cost. However, the benefit of being able to physically display your products is a great bonus. Initial layout will include shop fittings and display models such as the mannequins available from https:\/\/my-mannequins.co.uk\/<\/a>. Once up and running you\u2019ll be able to attract new and existing customers with great store and window displays and aim your marketing and advertising at attracting footfall rather having to sell your products online.<\/p>\n However you choose to start, go with a bang and not a whimper. Make sure your customers know all about you, your values and ideas and everything you have on offer. Hold a launch party, generate some material around your grand opening and use it to offer opening discounts and customer loyalty schemes.<\/p>\n Not just with obvious rewards such as money off \u00a0but with a free coffee, or sneak peak at your latest work before anyone else gets the chance to. Anything that helps make a loyal customer<\/a> feel valued and appreciated is a great way of retaining their dedication to your products. It\u2019s far easier to keep a loyal customer happy than attract new ones.<\/p>\nSetting Up Shop<\/h2>\n
Launch In Style<\/h2>\n
Reward Loyalty<\/h2>\n