{"id":5725,"date":"2018-11-10T16:45:44","date_gmt":"2018-11-10T16:45:44","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=5725"},"modified":"2020-11-03T15:42:24","modified_gmt":"2020-11-03T15:42:24","slug":"give-your-small-business-a-big-voice-crafting-your-brand-identity","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/","title":{"rendered":"Give Your Small Business A Big Voice: Crafting Your Brand Identity"},"content":{"rendered":"
\"\"
Give Your Small Business A Big Voice: Crafting Your Brand Identity<\/figcaption><\/figure>\n

When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground running regarding your impact on the market. Competition is fierce, and you\u2019ll need to expect that another company is doing what you do already. Therefore, you need to have a more appealing brand identity and travel down every avenue that will help you tempt your target audience to your website. A few social media updates and a business logo is not enough to gain consumer traffic; people have plenty of options to choose from, so be the one that looks the best. The following are the areas of your business that you\u2019ll need to put your effort into in order to get as many people to notice you when you launch your fledgling company.<\/p>\n

Creating Your Identity<\/strong><\/h1>\n

This is where strategy and planning are the most crucial; you need to begin working out everything from your brand\u2019s aesthetics, to how you\u2019re going to engage with potential consumers. Work out your company\u2019s value, ethics, and beliefs, and how each can be represented through your brand clearly. Having a strong character and personality in your business will ensure that people are tempted to invest in you because of more than what you sell or offer.<\/p>\n

Carefully consider your colour choices, the shapes and texture you use within your branding, and any taglines; these are the first point of contact for your potential customers. They have to reflect what they can expect from your business. It\u2019s worth looking towards your competitor\u2019s branding and design, but don\u2019t stare. Think about your branding on an array of marketing platforms; it needs to make an impact on everything from Infinity Cards to digital pop-ups. Seeing what has worked successfully in the past will give you an idea of what the market responds to and expects. However, you don\u2019t want to risk copying anyone, as you\u2019ll only end up looking like a watered down version of your predecessors and few people will take note.<\/p>\n

Being Seen<\/strong><\/h1>\n

Once your branding and identity are firmly in place and ready to portray your business; it\u2019s time to plan your marketing strategy and ensure that all the right people are seeing your presence. You should be planning your marketing and official launch throughout the process of fine-tuning your design elements. Know how you\u2019re going to hit the market with force, so that your launch can go as seamlessly as possible and have the desired effect. Begin by remembering that only a select portion of the market are going to be interested in your business; so it\u2019s crucial that as many of them see your brand as possible. It\u2019s no use a plethora of consumers seeing your company if they\u2019re not going to click through and invest, so targeting the right place should be your focus.<\/p>\n

Take into considering the size of your market and where they\u2019ll be; think about their age, location, income, and how they identify to help steer you in the right direction with your marketing strategy. Again, this is another point where you should be looking towards your competitors and those that have already succeeded; you\u2019ll be able to gather some valuable data and knowledge which will assist in your set-up. Think about how to speak best, engage, and communicate with your desired audience<\/a>, and then be consistent with everything to give to them.<\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground running regarding your impact on the market. Competition is fierce, and you\u2019ll need to expect that another company is doing what you do already. Therefore, you need to have a more appealing brand identity and travel […]<\/p>\n","protected":false},"author":7,"featured_media":5721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[3711,7941],"acf":[],"yoast_head":"\nGive Your Small Business A Big Voice: Crafting Your Brand Identity - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give Your Small Business A Big Voice: Crafting Your Brand Identity\" \/>\n<meta property=\"og:description\" content=\"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-10T16:45:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-03T15:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/11\/advertising-brand-branding-1449081.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"811\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"Give Your Small Business A Big Voice: Crafting Your Brand Identity\",\"datePublished\":\"2018-11-10T16:45:44+00:00\",\"dateModified\":\"2020-11-03T15:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"business resources\",\"marketing strategy\"],\"articleSection\":[\"Business Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\",\"url\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\",\"name\":\"Give Your Small Business A Big Voice: Crafting Your Brand Identity - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2018-11-10T16:45:44+00:00\",\"dateModified\":\"2020-11-03T15:42:24+00:00\",\"description\":\"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give Your Small Business A Big Voice: Crafting Your Brand Identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Give Your Small Business A Big Voice: Crafting Your Brand Identity - OpenBusinessCouncil Directory","description":"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/","og_locale":"en_US","og_type":"article","og_title":"Give Your Small Business A Big Voice: Crafting Your Brand Identity","og_description":"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity","og_url":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2018-11-10T16:45:44+00:00","article_modified_time":"2020-11-03T15:42:24+00:00","og_image":[{"width":1380,"height":811,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/11\/advertising-brand-branding-1449081.jpg","type":"image\/jpeg"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"Give Your Small Business A Big Voice: Crafting Your Brand Identity","datePublished":"2018-11-10T16:45:44+00:00","dateModified":"2020-11-03T15:42:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"keywords":["business resources","marketing strategy"],"articleSection":["Business Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/","url":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/","name":"Give Your Small Business A Big Voice: Crafting Your Brand Identity - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2018-11-10T16:45:44+00:00","dateModified":"2020-11-03T15:42:24+00:00","description":"When you\u2019ve found your strength in your products or services in your startup; it\u2019s time to hit the ground by crafting a brand identity","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"Give Your Small Business A Big Voice: Crafting Your Brand Identity"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/give-your-small-business-a-big-voice-crafting-your-brand-identity\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/5725"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=5725"}],"version-history":[{"count":2,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/5725\/revisions"}],"predecessor-version":[{"id":13191,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/5725\/revisions\/13191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/5721"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=5725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=5725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=5725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}