{"id":5632,"date":"2018-10-31T13:02:31","date_gmt":"2018-10-31T13:02:31","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=5632"},"modified":"2022-05-04T21:37:59","modified_gmt":"2022-05-04T21:37:59","slug":"global-ecommerce-study-reveals-uk-growth-in-frequency-of-online-shopping","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/global-ecommerce-study-reveals-uk-growth-in-frequency-of-online-shopping\/","title":{"rendered":"Global Ecommerce Study Reveals UK Growth in Frequency of Online Shopping"},"content":{"rendered":"

Study finds almost half the UK\u2019s online shoppers buy daily or weekly\u00a0but they are left dissatisfied with the experience, forcing retailers to work smarter and harder to meet consumer expectations <\/em><\/h1>\n
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Global Ecommerce Study Reveals UK Growth in Frequency of Online Shopping<\/figcaption><\/figure>\n

Pitney Bowes (NYSE: PBI), a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data, today published key findings from the 2018 Pitney Bowes Global Ecommerce Study<\/a>. As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, the study found that almost half (46%) of the UK\u2019s online shoppers are now buying online daily or weekly, compared with 38% in the previous year. This year-on-year increase in frequency is second only to the US in terms of growth, coming above China, South Korea, and Japan. Furthermore, with more online retailers than ever before offering shoppers the chance to save money through the use of online coupons, it is expected that these figures will continue to rise. Additionally, thanks to couponing platforms such as Raise<\/a>, staying on top of all the latest coupons has never been easier. Use of coupons to one side though, it is safe to assume that the majority of the population has embraced the shift to ecommerce.<\/p>\n

However, the results show that these shoppers are often left disappointed with their experience. During last year\u2019s peak shopping season in November and December, 57% of the UK\u2019s online shoppers felt dissatisfied with their experience, up from just 36% a year ago. Globally, this figure rises to 61% of consumers felt let down by their online shopping experience during the last holiday season. This global figure is up significantly from 47% in 2017, and only 41% in 2016. The findings demonstrate that retailers must work harder than ever to meet expectations and deliver a differentiated customer experience. If they do not, they risk a negative impact on their results and reputation.<\/p>\n

The Global Ecommerce Study revealed that Ecommerce firms must not underestimate the influence of the post-purchase experience<\/a> on a customer\u2019s purchasing behaviour. Consumers gave reasons for their dissatisfaction including post-purchase considerations, including items arriving late, expensive shipping, tracking inaccuracies, confusing returns policies and lost or incorrect items. Worryingly for retailers, 90% of US consumers will take action if the post-purchase experience is not satisfactory.<\/p>\n

\u201cMore and more, consumers are telling us that the post-purchase experience \u2013 what happens after the order \u2013 is every bit as important, if not more, than the shopping experience that occurs before the order,\u201d <\/em>said Lila Snyder, President of Commerce Services at Pitney Bowes. \u201cThe silver lining for retailers: consumers are giving you the blueprint for how to get it right, and those who get it right will be rewarded with customer loyalty and revenue growth.\u201d<\/em><\/p>\n