{"id":5315,"date":"2018-09-27T09:42:48","date_gmt":"2018-09-27T09:42:48","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=5315"},"modified":"2022-05-04T21:37:59","modified_gmt":"2022-05-04T21:37:59","slug":"1-in-3-retail-businesses-still-need-to-get-ready-for-golden-quarter-traffic-finds-new-survey","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/1-in-3-retail-businesses-still-need-to-get-ready-for-golden-quarter-traffic-finds-new-survey\/","title":{"rendered":"1 in 3 Retail Businesses Still Need to Get Ready For Golden Quarter Traffic, Finds New Survey"},"content":{"rendered":"<ul>\n<li>\n<h1><strong>39% of retail businesses admit they are not prepared for the golden quarter<\/strong><\/h1>\n<\/li>\n<li>\n<h1><strong>Top five ways retail businesses are not ready for the golden quarter revealed<\/strong><\/h1>\n<\/li>\n<\/ul>\n<figure id=\"attachment_5316\" aria-describedby=\"caption-attachment-5316\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5316\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2018\/09\/retail-business.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/09\/retail-business.jpg 1380w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/09\/retail-business-300x200.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/09\/retail-business-768x512.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/09\/retail-business-1024x682.jpg 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/09\/retail-business-287x190.jpg 287w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5316\" class=\"wp-caption-text\">1 in 3 Retail Businesses Still Need to Get Ready For Golden Quarter Traffic, Finds New Survey<\/figcaption><\/figure>\n<p>The golden quarter (October \u2013 December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.<\/p>\n<p>A survey of 1,021 UK workers carried out by leading digital marketing agency, <a href=\"https:\/\/www.marketingsignals.com\/\" target=\"_blank\" rel=\"nofollow noopener\">MarketingSignals<\/a>, revealed that more than 1 in 3 retail businesses (39%) admit <a href=\"https:\/\/www.openbusinesscouncil.org\/your-business-its-networks\/\" target=\"_blank\" rel=\"noopener\">their website is not yet ready<\/a> for the uplift in golden quarter website traffic.<\/p>\n<p>In fact, more than 1 in 7 (16%) say they are still unsure as to when they are likely to start preparing for this key period.<\/p>\n<p>When quizzed on the specific ways in which retail businesses were not ready for the golden quarter, 37% said that their website was not yet fully device responsive.<\/p>\n<p>In addition, a further 31% revealed they hadn\u2019t performed any load testing on their website, ahead of the onset of golden quarter traffic, meaning some retailers could potentially see their website crashing as a result.<\/p>\n<p>More than 1 in 4 (27%) also revealed that they hadn\u2019t started to prepare or plan their PPC campaigns for this busy period of business.<\/p>\n<p>This was followed by a further 22% who say they didn\u2019t have analytics for their website set up correctly, meaning that performance over this period can\u2019t be measured accurately.<\/p>\n<p>Not fully optimising the navigation of the website for UX (14%) completed the list of the top five ways many retail businesses aren\u2019t yet prepared for the start of the golden quarter.<\/p>\n<p>Gareth Hoyle, managing director at <a href=\"http:\/\/www.marketingsignals.com\/\" target=\"_blank\" rel=\"nofollow noopener\">MarketingSignals<\/a> comments:<em> \u201cThe research shows there are many ways that online retail businesses are not ready for one of the busiest times of the year for online shopping \u2013 the golden quarter. With events such as Black Friday and Christmas contained within this period, it is vital that retail businesses have their website fully prepared for the increase in online shoppers, so they can reap the rewards of this busy trading period. <\/em><\/p>\n<p><em>\u201cTo maximise sales turnover during this period, businesses need an integrated approach to e-commerce so that all customer demands are understood.\u00a0 It is for this reason that it is so important that businesses plan well in advance, as knowing whether your site can cope with some of the busiest shopping periods of the year can make the difference between a bumper earning period or a company wide disaster.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>39% of retail businesses admit they are not prepared for the golden quarter Top five ways retail businesses are not ready for the golden quarter revealed The golden quarter (October \u2013 December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[1],"tags":[3468,5471,4810,3600],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - 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