{"id":5004,"date":"2018-08-10T11:54:35","date_gmt":"2018-08-10T11:54:35","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=5004"},"modified":"2022-05-11T10:50:51","modified_gmt":"2022-05-11T10:50:51","slug":"dark-side-marketing-adverts-destroy-businesses","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/dark-side-marketing-adverts-destroy-businesses\/","title":{"rendered":"The Dark Side Of Marketing: How Adverts Destroy Businesses"},"content":{"rendered":"
\"\"
The Dark Side Of Marketing: How Adverts Destroy Businesses<\/figcaption><\/figure>\n

Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. Usually, this is how bosses think when they consider advertising, but the cons go under the radar.<\/p>\n

Yes, being witty and creative and unique can raise brand awareness; however, there is a dark side to the industry which turns off customers. Slip into this category and the firm\u2019s reputation may take a hit from which it can\u2019t come back.<\/p>\n

Here\u2019s how adverts destroy businesses and the solutions.<\/p>\n

Too Annoying<\/strong><\/p>\n

In the past, shoppers used to have to walk past billboards and fliers before they saw a company\u2019s message. Even if they were everywhere, they were unobtrusive because the advertising was passive. You saw it, but you never had to engage. Today is different thanks to the internet. Now, one click can result in endless pop-up ads which relate to nothing whatsoever. The result is an annoyed and frustrated shopper that would rather leave than continue with the experience.<\/p>\n

The solution is simple: think before you accept advertisements. If it\u2019s vital for monetary reasons, then keep it to space on the pages. Avoid pop-ups at all costs.<\/p>\n

Not Trustworthy<\/strong><\/p>\n

There are millions of adverts on the Worldwide Web, and all of them look the same. So, it\u2019s difficult to tell which are real and which ones are fakes. As a result, online consumers avoid them like the plague because the risk isn\u2019t worth the reward. Sure, they may get 10% off their next order, but they may give a hacker access to their bank account.<\/p>\n

One way to attract attention while being trustworthy is through SEO. www.vistacomm.com shows that shoppers are more likely to click-through on a search engine rather than an ad. So, pleasing Google can lead to a better conversion rate.<\/p>\n

They\u2019re Plain Bad<\/strong><\/p>\n

Ads are annoying, but only if they\u2019re bad. It turns out customers don\u2019t have them equally; just the ones which waste their time. www.vieodesign.com<\/a> puts this into perspective by saying 91% of people are bothered by intrusive ads, 87% by too many of them, and 79% by trackers. However, none of the samples were bothered if the quality was high because it added value.<\/p>\n

The obvious thing to do is make sure the marketing effort correlates with the audience beforehand. To do this, set up a focus group and ask for feedback.<\/p>\n

Misleading<\/strong><\/p>\n

Also known as click-bait, it\u2019s when a title refers to a search term but redirects them to a different page. As soon as they land and read a few sentences, people tend to bounce. Okay, the traffic rate is high but the conversion rate is way down, and that\u2019s what counts. 15% of all ads trick people into clicking so you can imagine a person\u2019s frustration.<\/p>\n

As tempting as it is, you have to avoid clickbait. Be real and genuine because that\u2019s what counts.<\/p>\n

Wouldn\u2019t that get you to click on something if the shoe was on the other foot?<\/p>\n

This is an article provided by our partners\u2019 network. It might not necessarily reflect the views or opinions of our editorial team and management.<\/strong><\/p>\n

Contributed Content\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. Usually, this is how bosses think when they consider advertising, but the cons go under the […]<\/p>\n","protected":false},"author":7,"featured_media":5005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25],"tags":[7873,9976,4662,9924],"acf":[],"yoast_head":"\nThe Dark Side Of Marketing: How Adverts Destroy Businesses - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/dark-side-marketing-adverts-destroy-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dark Side Of Marketing: How Adverts Destroy Businesses\" \/>\n<meta property=\"og:description\" content=\"Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. 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