{"id":4854,"date":"2018-07-13T13:24:15","date_gmt":"2018-07-13T13:24:15","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=4854"},"modified":"2020-11-03T19:07:00","modified_gmt":"2020-11-03T19:07:00","slug":"making-business-look-part","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/making-business-look-part\/","title":{"rendered":"Making Your Business Look The Part: What To Do"},"content":{"rendered":"<figure id=\"attachment_4856\" aria-describedby=\"caption-attachment-4856\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4856\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2018\/07\/agreement-business-businessman-872957-2.jpg\" alt=\"\" width=\"800\" height=\"578\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/agreement-business-businessman-872957-2.jpg 1380w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/agreement-business-businessman-872957-2-300x217.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/agreement-business-businessman-872957-2-768x555.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/agreement-business-businessman-872957-2-1024x740.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4856\" class=\"wp-caption-text\">Making Your Business Look The Part: What To Do<\/figcaption><\/figure>\n<p>If you\u2019re new to the world of business, you probably want to learn as much as you possibly can. Regardless of the business you\u2019re looking to start, you need to make sure that it looks the part. The way your business looks is one of the key deciding factors in whether a person works with you or not. In this case, looks really do matter. So how can you make your business look the part? Read on:<\/p>\n<p><strong>Build Your Brand <\/strong><\/p>\n<p>Start by <a href=\"https:\/\/www.marketingdonut.co.uk\/marketing-strategy\/branding\/ten-ways-to-build-a-brand-for-your-small-business\" target=\"_blank\" rel=\"noopener noreferrer\">building your brand<\/a>, even if it\u2019s on paper. You need to know the following:<\/p>\n<ul>\n<li>What colors represent your business? What mood would you like to convey?<\/li>\n<li>What fonts help to give the right impression of your business?<\/li>\n<li>Who do you want to work with?<\/li>\n<li>What is your brand story and message?<\/li>\n<\/ul>\n<p>When you ask yourself as many of these questions as possible, you begin to get a feel for what your business should look like both offline and online. The image should be consistent!<\/p>\n<p><strong>Build A Website<\/strong><\/p>\n<p>A website always points to a professional business that is serious about what they are doing. It doesn\u2019t matter if you plan on being a mostly offline store; a website gives people information about your business that they might want before coming to visit. Try not to build it yourself &#8211; it should give a great first impression. It is your 24\/7 storefront after all!<\/p>\n<p><strong>Have An Attractive Sign Made<\/strong><\/p>\n<p>Having an attractive sign for the outside of your business will draw people to you and make you more memorable. Ensure you don\u2019t cut corners when it comes to this and visit a <a href=\"https:\/\/customneon.co.uk\/business-signs-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional signage business<\/a> to do it for you.<\/p>\n<figure id=\"attachment_4855\" aria-describedby=\"caption-attachment-4855\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4855\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245.jpg 1380w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245-300x200.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245-768x512.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245-1024x683.jpg 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2018\/07\/background-board-bokeh-929245-287x190.jpg 287w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4855\" class=\"wp-caption-text\">Have an attractive sign made<\/figcaption><\/figure>\n<p><strong>Make Sure Your Curb Appeal Is Up To Scratch <\/strong><\/p>\n<p>Curb appeal usually refers to how attractive a home for sale is to a potential buyer, but you want your store to be appealing on the outside to your customers, too. Curb appeal will include making sure everything is clean, that you have CCTV for your customer\u2019s safety and security, and even looking into <a href=\"https:\/\/www.propertymasterslandscaping.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercial landscaping<\/a> to create a suitable outdoor area.<\/p>\n<p><strong>Introduce A Suitable Uniform<\/strong><\/p>\n<p>You want your staff to look the part, so make sure you pick a suitable uniform that helps to convey your brand image. Bear in mind that your staff should also look the part by smiling and offering the best customer service imaginable. This is why ongoing training is important.<\/p>\n<p><strong>Create A Clever Lay Out<\/strong><\/p>\n<p>The way you lay out your store can make it look professional and help you to achieve sales goals. Make sure you know and understand <a href=\"https:\/\/hbr.org\/2011\/12\/know-what-your-customers-want-before-they-do\" target=\"_blank\" rel=\"noopener noreferrer\">why customers make the choices that they do<\/a> and use it to your advantage.<\/p>\n<p><strong>Focus On A Unique Window Display <\/strong><\/p>\n<p>A unique window display can also catch the eye of customers, so think outside the box. Make sure you keep it fresh and exciting!<\/p>\n<p>Making your business look the part is an ongoing process. Make sure you\u2019re giving the right impression!<\/p>\n<p><strong>This is an article provided by our partners&#8217; network. It might not necessarily reflect the views or opinions of our editorial team and management.<\/strong><\/p>\n<p><em>Contributed content<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re new to the world of business, you probably want to learn as much as you possibly can. Regardless of the business you\u2019re looking to start, you need to make sure that it looks the part. The way your business looks is one of the key deciding factors in whether a person works with [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25],"tags":[6278,3468,3855,7947],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Your Business Look The Part: What To Do - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/making-business-look-part\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Your Business Look The Part: What To Do\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re new to the world of business, you probably want to learn as much as you possibly can. 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