{"id":4578,"date":"2018-06-22T09:27:23","date_gmt":"2018-06-22T09:27:23","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=4578"},"modified":"2020-02-27T09:01:11","modified_gmt":"2020-02-27T09:01:11","slug":"making-business-blog-must-read","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/making-business-blog-must-read\/","title":{"rendered":"Making Your Business Blog A Must-Read"},"content":{"rendered":"
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Making Your Business Blog A Must-Read<\/figcaption><\/figure>\n

More and more businesses are using blogs as a way to boost their business\u2019 profile and engage with customers. The power of a business blog is actually surprising, helping everything from improving your SEO to securing better lead generation for your business.<\/p>\n

Whatever the reason your business has a blog, you need to make the most of the opportunity in front of you. Your blog has a lot of potential to do big things for your business, but you have to put the effort in.<\/p>\n

Want to make your business blog a must-read? Get some tips on how it\u2019s done below.<\/p>\n

Make it look good<\/strong><\/p>\n

Your blog, like the rest of your website, should have a modern, attractive design that will hook people in. While you might think that the words on the screen are what\u2019s important, the truth is that people are into looks, and they care about what your website looks like. If it\u2019s poorly designed, unclear or difficult to use, you\u2019re not going to hold someone\u2019s attention long enough for them to read a post. Take a look at the top web design trends<\/a> to give you some inspiration for making your website look its best.<\/p>\n

Create regular content<\/strong><\/p>\n

Blogging is very much in the now, and if you want to stay one step ahead, you\u2019re going to need to keep on top of things. By posting regular content to your blog, you\u2019ll keep readers engaged and give them something new to read when they visit your site. Aim to post 1-2 a week to keep your blog fresh, but feel free to post more if you have something to say.<\/p>\n

Make a content plan<\/strong><\/p>\n

Making a content plan is something that every blogger should do, so in the same way that personal bloggers plan their content out for months in advance, you too can make a content plan that will drive what you create over the coming months.<\/p>\n

You can make a content plan that covers weeks, months or even a year in advance. It makes sense to plan certain types of posts at certain times of the year, with Christmas, Halloween, New Year and other big holidays providing opportunities for interesting, engaging and timely content. Get your team together to brainstorm some ideas and to start looking at the year ahead.<\/p>\n

Remember to use visuals<\/strong><\/p>\n

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Create a must-read business blog<\/strong><\/figcaption><\/figure>\n

Long walls of text are off-putting, particularly for generations who have a limited attention span and only so long before they move to the next page. Therefore, adding some visuals to your blog can be a good way to break things up and keep it interesting. Video and photos are easy to add to your blog, while infographics make useful content for businesses. You don\u2019t need fancy or expensive equipment to create good visuals for your blog, as you can take some incredible high-quality photos using just your phone<\/a>.<\/p>\n

Use real language<\/strong><\/p>\n

Business blogs can suffer when they take on too much of a corporate angle. The jargon and long sentences do not appeal to the majority of readers, so if your blog reads too much like a college thesis, it\u2019s time to re-think your content. There\u2019s no shame in Googling \u2018how to write better blog posts<\/a>\u2019 to develop your writing skills, and your blog will be stronger for it if you\u2019re willing to learn.<\/p>\n

When writing blogs, it\u2019s best to keep things simple, clear and concise. Break things up by using different paragraph lengths, ask questions and include links to other content. It might take some time to learn to write for a blog, but your perseverance will pay off.<\/p>\n

Create headlines that people want to click<\/strong><\/p>\n

Headlines are powerful, they are what sell newspapers after all. When someone sees an eye-catching headline, they want to find out more. When creating your content, think outside the box to help create fun, attention-grabbing headlines that will make people want to click through. Avoid clickbait-style headlines designed to mislead – it shouldn\u2019t be too difficult to design a fresh title for your blog post that makes someone think \u2018what\u2019s that about?\u2019<\/p>\n

Educate your readers<\/strong><\/p>\n

Knowledge is power, and the internet generation loves to know more about things, how to do things and where to get things. By making your posts informative so that they teach the reader something, you\u2019re providing them with value and a reason to trust your expertise. Look at what other businesses are doing to engage their readers. The Freo Group is a crane hire company with an excellent blog. They post informative articles on subjects such as how to hire a crane and offer health and safety tips that are exactly what their audience needs. Think about how you can help your readers and design content that caters to their needs.<\/p>\n

Promote your posts<\/strong><\/p>\n

Promoting your blog posts can help you attract more readers to your blog so that they can then be encouraged to look at other parts of your website. Blog posts offer valuable promotional content, so you can make a lot of use out of your archived blog to generate some interest. Some things you can do to promote your blog include:<\/p>\n