{"id":3951,"date":"2018-02-16T12:55:44","date_gmt":"2018-02-16T12:55:44","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=3951"},"modified":"2022-05-04T21:38:02","modified_gmt":"2022-05-04T21:38:02","slug":"finlands-valio-aims-united-nations-sdgs-cutting-salt-sugar-products","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/finlands-valio-aims-united-nations-sdgs-cutting-salt-sugar-products\/","title":{"rendered":"Finland’s Valio Aims To United Nations SDGs By Cutting Salt And Sugar In Their Products"},"content":{"rendered":"
\n

Valio has announced its nutrition agreement for improving the health and wellbeing of consumers. The ambitious targets for reducing salt and sugar content in Valio\u2019s products by 2020 are part of our sustainability programme and continued efforts to improve public health.<\/strong><\/h1>\n
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Finland’s Valio Aims To United Nations SDGs By Cutting Salt And Sugar In Their Products<\/figcaption><\/figure>\n<\/div>\n
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The United Nations\u2019 sustainable development goals for 2016\u20132030<\/a>\u00a0(SDGs) aim at eradicating poverty and safeguarding wellbeing in environmentally sustainable ways. Alongside contributions from nation-states, however, the efforts of companies are also needed. Valio\u2019s nutrition agreement is part of Finland\u2019s Agenda2030 programme.<\/p>\n

Valio\u2019s nutrition agreement helps consumers to reduce their use of sugar and salt, and makes it easier to make low-salt choices or recipes. From 2015\u20132020, Valio<\/a> will double the number of snack products it makes that are unflavoured, sugar-free, and with 20\u201350% less sugar than before. The goal for reducing salt content is to sell seven million kilos of Valio ValSa\u00ae reduced-salt products annually by 2020. Valio will also provide details of the amount of salt in all Valio recipes by 2020.<\/p>\n

\u201cOur commitment is linked in particular to two UN goals: ensuring an adequate standard of food and nutrition, and improving health and wellbeing. Meeting these goals is essential, since the world\u2019s population is projected to grow to as much as 9 billion by 2030. In Valio\u2019s sustainability programme, we have committed to concrete actions that respond to global nutrition challenges. Innovations to improve health and wellbeing have been part of Valio already for decades, since Nobel Prize winner A.I. Virtanen was heading the Valio laboratory\u201d, says Senior Vice President of Research and Technology\u00a0Anu Kaukovirta-Norja<\/strong>.<\/p>\n

\u201cValio website contains one of Finland\u2019s most popular recipe collections. The site receives an average of 1.1 million visitors a month, and has around 4,000 recipes. This gives us a great opportunity, and also a responsibility, to help consumers to make smart food choices. People need healthy products, especially in their everyday lives. Of course, a few treats now and then are also part of overall wellbeing\u201d, Kaukovirta-Norja adds.<\/p>\n

Consumers want products to be both healthy and tasty<\/strong><\/h1>\n

On average, the intake of sugar per person in Finland is almost twice the recommended daily amount of 50 grams. Among the consequences of this is an increased risk of developing type 2 diabetes. The average consumption level of salt is also often well above the recommended limit, despite it being common knowledge that excessive salt use contributes to cardiovascular disease.<\/p>\n

\u201cGreat-tasting food is extremely important to people, and is not something they want to give up on. The role of Valio and other food companies is to rethink how salt and sugar can be reduced without compromising on taste\u201d, says Kaukovirta-Norja.<\/p>\n

Valio\u2019s low-salt product range, cheeses and spreads with Valio ValSa, was launched in 2016, and by the end of 2017 almost four million kilograms of these products were sold. The goal is to bring the annual sale of Valio ValSa products up to seven million kilos by 2020.<\/p>\n

\u201cThanks to the milk salt innovation on which the Valio products are based, we have reduced salt use in cheeses and spreads by up to 50 percent, without affecting taste. The taste of milk salt comes from the minerals naturally contained in whey and will soon bring more, completely new products with Valio milk salt to the market. Valio\u2019s commitment to reducing salt use will result in the reduction of salt use by about 38,000 kg annually, which is about six million teaspoons of salt\u201d, Kaukovirta-Norja adds.<\/p>\n

A major part of Valio\u2019s R&D work at the moment focuses on reducing sugar. In 2015 Valio made 84 different snack products that met Valio\u2019s commitment of reducing sugar content, and by 2017 Valio had increased that number to 136. The target for 2020 is to have 168 low-sugar products.<\/p>\n

\u201cValio\u2019s expertise in product development and technology is unique on the global level, and rests on more than a century of experience and know-how. For example, we are studying the potential for using new kinds of acidifiers for enhancing flavour as well as the utilisation of natural enzymes. We will also examine how we can even more effectively use the sugar contained in berries and fruit and how modern technologies can be used to create great taste at our new snack plant in Riihim\u00e4ki, Southern Finland \u201d, says Kaukovirta-Norja.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Valio has announced its nutrition agreement for improving the health and wellbeing of consumers. The ambitious targets for reducing salt and sugar content in Valio\u2019s products by 2020 are part of our sustainability programme and continued efforts to improve public health. The United Nations\u2019 sustainable development goals for 2016\u20132030\u00a0(SDGs) aim at eradicating poverty and safeguarding […]<\/p>\n","protected":false},"author":7,"featured_media":3953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"\nFinland's Valio Aims To United Nations SDGs By Cutting Salt And Sugar In Their Products - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/finlands-valio-aims-united-nations-sdgs-cutting-salt-sugar-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finland's Valio Aims To United Nations SDGs By Cutting Salt And Sugar In Their Products\" \/>\n<meta property=\"og:description\" content=\"Valio has announced its nutrition agreement for improving the health and wellbeing of consumers. The ambitious targets for reducing salt and sugar content in Valio\u2019s products by 2020 are part of our sustainability programme and continued efforts to improve public health. 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