{"id":3710,"date":"2017-12-09T21:12:25","date_gmt":"2017-12-09T21:12:25","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=3710"},"modified":"2022-05-04T21:38:18","modified_gmt":"2022-05-04T21:38:18","slug":"2018-predictions-tech-media-sport","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/2018-predictions-tech-media-sport\/","title":{"rendered":"2018 Predictions In Tech, Media & Sport"},"content":{"rendered":"
\"2018
2018 Predictions In Tech, Media & Sport By Wochit<\/figcaption><\/figure>\n

Dror Ginzberg, Co-Founder & CEO of video creation platform\u00a0Wochit<\/a> just released his predictions about tech, media and sport, for 2018.<\/p>\n

Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes current video footage accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from AP, Reuters, Getty, Bloomberg and many more sources.<\/p>\n

Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday\u2019s Best Video Technology Innovation for its positive impact on clients\u2019 bottom line. As video consumption and the share of\u00a0overall\u00a0online audience continues to multiply, organisations of all sizes are under increasing pressure to make video a standard part of their strategy for all owned content practices.<\/p>\n

Wochit makes this possible in one efficient\u00a0platform,\u00a0and does so on behalf of media brands worldwide including Gannett, AOL, The Week, Die Welt, Der Spiegel, ProSieben, YLE Kioski, NRC Media and La Repubblica. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in Los Angeles, London and Tel Aviv.<\/p>\n

Dror’s predictions are:<\/p>\n

1 – Streaming services become more traditional<\/strong><\/p>\n

2017 saw online streaming services taking original content to a new level – 2018 is expected to see a drastic jump in spend toward original content. Case and point: Netflix alone is aiming to\u00a0spend nearly $8 billion<\/a>\u00a0in the next year alone, up dramatically from the $2 billion it spent this year. However, what we\u2019re now starting to see – and what we\u2019ll see more of next year – is the return to traditional models. Platforms like Netflix are increasingly beginning to pilot their own shows, posting content from week to week rather in bulk. I think this return to tradition will become the norm, rather than the exception in 2018. Despite\u00a0onlinevideo being a digital medium, traditional TV models lend themselves to keeping audiences coming back for more.<\/p>\n

As Facebook Watch and other social-based video platforms move into this space throughout 2018, we can expect a number of things to happen. Firstly, competition among platforms, namely YouTube, will increase. People already spend more time on Facebook than YouTube (7.8% vs. 5%, respectively<\/a>), and Watch is yet another reason for people to stay logged into the network. Once Facebook has sufficient buy-in from its users, I believe we\u2019ll start to see them make a move toward creating their own original content and ownership of hosting events, like sports or music events. At that point, we\u2019re looking at social video competing with established players like Netflix or Hulu.\u201d<\/p>\n

2 – Premier League partnerships with online broadcasters will finally begin<\/strong><\/p>\n

2018 is\u00a0a pivotal, and potentially\u00a0game changing\u00a0year for sports rights in the UK. English Premier League rights are up for grabs once more and we will finally see an online broadcaster, such as Facebook or Amazon, bid for rights, and likely win a portion of these rights to show some games. With viewership numbers falling for the league, it makes total sense to finally go all in and sign a deal with an online platform to make sure it can recapture some of this lost audience. This shift has been bubbling up over the last year, a, where Amazon won the bid to\u00a0live stream NFL games<\/a>\u00a0and also outbidding Sky to secure ATP World Tour rights.<\/p>\n

3 – Perpetual change becomes the norm for video<\/strong><\/p>\n

Video currently makes up\u00a069% of all online traffic<\/a>\u00a0and this will only keep growing in coming years.\u201d \u00a0Due to its relative\u00a0newness\u00a0however, we\u2019ll keep seeing the format evolve at a rapid pace, to keep up with consumers\u2019 changing attitudes and behaviours. For example, this year alone we\u2019ve already seen platforms, including Apple\u2019s Safari, turn against the ubiquitous use of autoplay video, yet\u00a0over 60%<\/a>\u00a0of digital publishers currently rely on autoplay capabilities for their video content.\u201d<\/p>\n

To overcome these\u00a0ever changing\u00a0challenges, content\u00a0creators \u00a0will\u00a0need to be open and flexible when it comes to video. Rather than looking at the glass as half-empty, these challenges are an opportunity to re-vamp content strategies to keep up with their audiences, who will expect creators to keep pace with the times. Getting creative with content and making sure viewers have a reason to hit the play button will be more critical than ever to engage audiences and get them sharing content across their social platforms.<\/p>\n

Whatever the purpose of your content, making sure it resonates is always a reliable way to ensure your video content is seen, liked and shared.<\/p>\n

4 – Fragmentation of streaming continues<\/strong><\/p>\n

The end of the\u00a0TV subscription<\/a>\u00a0is on its way, and next year will show this.\u00a0As more people opt for personalised streaming experiences rather than\u00a0traditional traditional<\/a>\u00a0TV programming<\/a>, more players are emerging within the space, including the likes of Apple, Amazon and now Facebook. More and more competitors will keep springing up next year and consumers will have more choice than ever before.\u201d<\/p>\n

However, this choice will be completely fragmented, as some platforms will have exclusivity over content, meaning no one streaming service will be able to cater to every consumer\u2019s needs. Instead, we\u2019ll likely see a rise in more niche streaming platforms to cater to increasingly diverse audiences.<\/p>\n

5 – Short form video will see huge growth, especially in sport<\/strong><\/p>\n

In 2017 we\u2019ve seen that audiences are increasingly viewing short, snappy, snackable video content. However, next year will see this trend really accelerate especially for\u00a0\u2018near live\u2019 sports highlights<\/a>, whereby fans can watch online video of sports action, immediately after it happens. This type of\u00a0short form\u00a0content will become the new norm by which sports fans will not only watch\u00a0sports,\u00a0but also engage online.\u201d<\/p>\n

Dror Ginzberg has over 25 years of experience in technology with a focus on video and related technologies. As co-founder and CEO of Wochit, Ginzberg is providing newsrooms, media brands, publishers and professional bloggers with a video creation platform for\u00a0production\u00a0of video content at the scale and speed needed to meet today\u2019s rapidly-increasing demand.<\/p>\n

Prior to Wochit, Dror co-founded PicApp (acquired by\u00a0YBrant\u00a0Media) \u00a0and held senior executive positions at BeInSync (acquired by Phoenix Technologies), Comverse and Emblaze. He currently splits his time between New York and Tel Aviv.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dror Ginzberg, Co-Founder & CEO of video creation platform\u00a0Wochit just released his predictions about tech, media and sport, for 2018. Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes current video footage accessible for anyone to produce […]<\/p>\n","protected":false},"author":7,"featured_media":3712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"\n2018 Predictions In Tech, Media & Sport - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/2018-predictions-tech-media-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Predictions In Tech, Media & Sport\" \/>\n<meta property=\"og:description\" content=\"Dror Ginzberg, Co-Founder & CEO of video creation platform\u00a0Wochit just released his predictions about tech, media and sport, for 2018. 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