{"id":3183,"date":"2017-08-02T15:53:08","date_gmt":"2017-08-02T15:53:08","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=3183"},"modified":"2020-11-03T15:42:23","modified_gmt":"2020-11-03T15:42:23","slug":"power-customer-cab-studios","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/power-customer-cab-studios\/","title":{"rendered":"Power to the Customer, from CAB Studios"},"content":{"rendered":"
\"Power<\/a>
Power to the Customer, from CAB Studios<\/figcaption><\/figure>\n

 <\/p>\n

Power to the Customer, from CAB Studios<\/b><\/p>\n

It\u2019s a great time to be a customer. They are now empowered to shape brand\u2019s strategies and are driving innovation in products and services. \u00a0Previously, brands and vendors held all the power; controlling the information available about their products including profit margins, and choosing what they wanted their customers to know about their business, and what they were buying.<\/p>\n

The massive power shift which has taken place in the Customer Age represents a huge opportunity for brands, but it can also be overwhelming, as marketers are faced with multiple channels, a wave of dynamic emerging technologies, a plethora of data, and a more competitive landscape in which to achieve cut through.<\/span><\/p>\n

\u2018Power to the Customer\u2019, explores the paradigm shift which has given the customer greater influence than ever before, and looks at the social change and technological developments which have been key drivers, exploring the role of the internet in giving customers a platform to research, share and take control of their purchasing decisions, and looking at how social media has put a greater onus on brands to be transparent and conscientious about delivering great experiences.<\/span><\/p>\n

This white paper also examines the disconnects that can happen in today\u2019s omnichannel world, from brands failing to build a connected picture of their customer, despite having access to a myriad of data sources, to agencies working in silos, or multiple agencies seemingly all pursuing different strategic objectives. \u2018Power to the customer\u2019 also explores the role of employee -led innovation, and the importance of listening to and empowering teams, who are at the sharp end of customer experience and can provide invaluable insight to improve it.<\/span><\/p>\n

CAB also throw a spotlight on various brands that have quite simply \u2018got it right\u2019 in terms of listening, innovating, and focusing on delivering memorable and engaging omnichannel experiences, and those who\u2019ve failed to adapt to a newly discerning audience with different wants and needs. CAB go on to share their insights on practical models that they use with clients to ensure they can be agile and build strategies that result in delighted customers, with a focus on connected and consistent digital, physical and emotional experiences.<\/span><\/p>\n

Finally, \u2018Power to the Customer\u2019 concludes with CAB\u2019s \u2018Manifesto for Change\u2019, which outlines where UK PLC, and the government are getting it wrong when it comes to fostering a culture of creativity, and supporting creative education. \u00a0CAB call for an end to unnecessary minimum qualifications when it comes to hiring creative talent, and for organisations to wake up to the fact that treating innovation as a separate activity to the core of the business, only results in high profile failures like that of Kodak. <\/span><\/p>\n

The Manifesto also outlines the importance of vocational qualifications, with calls to do more to remove snobbery around them and encourage greater recognition of creative education, even among those who choose to study more academic subjects. CAB have recently met with the Creative Industries Federation to discuss working collaboratively to driving change, and will be exploring opportunities to spearhead activity in the midlands, where CAB are based.<\/span><\/p>\n

To download a copy of the White Paper \u2018Power to the Customer\u2019 , click <\/span>here<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Power to the Customer, from CAB Studios It\u2019s a great time to be a customer. They are now empowered to shape brand\u2019s strategies and are driving innovation in products and services. \u00a0Previously, brands and vendors held all the power; controlling the information available about their products including profit margins, and choosing what they wanted […]<\/p>\n","protected":false},"author":7,"featured_media":3184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"\nPower to the Customer, from CAB Studios - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/power-customer-cab-studios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power to the Customer, from CAB Studios\" \/>\n<meta property=\"og:description\" content=\"  Power to the Customer, from CAB Studios It\u2019s a great time to be a customer. 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