{"id":2750,"date":"2017-05-16T17:51:28","date_gmt":"2017-05-16T17:51:28","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=2750"},"modified":"2021-07-30T07:56:05","modified_gmt":"2021-07-30T07:56:05","slug":"6-ways-you-can-use-social-media-as-a-tool-for-your-business","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/6-ways-you-can-use-social-media-as-a-tool-for-your-business\/","title":{"rendered":"6 ways you can use social media as a tool for your business"},"content":{"rendered":"
\"6<\/a>
6 ways you can use social media as a tool for your business<\/figcaption><\/figure>\n

6 ways you can use social media as a tool for your business<\/h1>\n

It\u2019s easy enough to make sure you\u2019re \u2018on\u2019 social media \u2013 but are you really using it to the best of your business\u2019s ability?
\nForget funny posts and likes. It\u2019s time to get practical and view your social media accounts as a set of tools to meet goals and targets. Read on for some inspiration on how to get started\u2026<\/p>\n

For business strategy –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

If you\u2019re going to be serious about social media you should include it in your business strategy. Given that you can reach vast amounts of people and target specific audiences at a relatively low cost, it\u2019s almost a given.
\nWhen writing up a business plan<\/a>, remember your audience and think about the best way you can reach them \u2013 will you use Facebook or Instagram adverts as a source of lead generation? When planning marketing activities, will you use organic or paid social activity? Has your branding and identity accounted for online activity and audience engagement? You can try the best auto liker for Instagram<\/a> at quantummarketer<\/p>\n

For day-to-day marketing –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

Whatever you\u2019re doing in terms of marketing \u2013 be it a small-scale promotional deal or a large campaign \u2013 make sure your social channels are coordinated to make the most of your efforts.
\nThis will ensure your message gets resonated, and, assuming you attract new customers who are inclined to look you up online and on social channels, they will get full exposure to your messaging.<\/p>\n

For customer service –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

If you have a presence online, your customers will find you and use it as a means of communication \u2013 whether for good or bad.
\nYou need to try to use this to your advantage. Social media is a quick way to show that you are willing to go the extra mile for your customers, with the added bonus that it\u2019s in a public forum so your helpful attitude is in full view of potential future customers.
\nThere are plenty of ways you can use social media for customer service<\/a>, but as a rule of thumb: always respond to customers, try to take any negative discussions offline (into a private message or phone call), and make it personal so that customers know a real person is dealing with them \u2013 for example, by signing off with your name.<\/p>\n

For crisis planning –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

Sometimes you need to act, and you need to act fast.
\nA social media account provides you with a ready-made public platform, making it a very effective reactionary tool when you have a crisis on your hands. A public statement can be posted quickly, important safety information can be widely shared, and so on.
\nOf course, speed is not a replacement for thoughtful communication \u2013 for high impact or serious commentary, be extra considerate cautious. What you share, you share with the world.<\/p>\n

For a communication channel –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

Is your retail premise closing for the Bank Holiday, or are you taking late deliveries this time of the year to account for a seasonal rush? For quick or temporary announcements, social media provides an ideal channel to communicate with your customers, clients, distributors or others.
\nUnlike many other ways of contacting customers with information \u2013 a website, newsletter, window display \u2013 social media also allows for two-way interaction. If they have questions that you haven\u2019t thought of or just want to send their feedback on an issue, it\u2019s all possible with an active social account.<\/p>\n

For networking –\u00a06 ways you can use social media as a tool for your business<\/strong><\/h2>\n

The great thing about the internet is its ability to make communities much more accessible; networking becomes a breeze.
\nFrom engaging with other SME owners through direct messages, to supporting neighbouring businesses by sharing their posts, to finding like-minded business owners on Twitter by searching niche hashtags to do with your industry \u2013 the possibilities are almost infinite.
\nPlus, if you\u2019re a freelancer or remote worker, you can find fellow remote workers to share knowledge or just foster a sense of community with your online \u2018colleagues\u2019.
\n\u00a0<\/strong>
\nWhile trying to tick all of these boxes could seem a bit overwhelming, you can filter by objectively deciding about what suits you and your business \u2013 which of these \u2018tools\u2019 will give you the best return on investment?
\nBy taking action now, you can make sure you\u2019re not running the risk of cutting off a highly active and engaged audience. Time to get sociable.<\/p>\n","protected":false},"excerpt":{"rendered":"

6 ways you can use social media as a tool for your business It\u2019s easy enough to make sure you\u2019re \u2018on\u2019 social media \u2013 but are you really using it to the best of your business\u2019s ability? Forget funny posts and likes. It\u2019s time to get practical and view your social media accounts as a […]<\/p>\n","protected":false},"author":9,"featured_media":2752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[25,1],"tags":[],"acf":[],"yoast_head":"\n6 ways you can use social media as a tool for your business - Social Media for Business<\/title>\n<meta name=\"description\" content=\"Are you using social media to the best of your business ability? 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