{"id":21813,"date":"2022-09-05T13:36:14","date_gmt":"2022-09-05T13:36:14","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=21813"},"modified":"2022-09-05T13:36:14","modified_gmt":"2022-09-05T13:36:14","slug":"the-role-of-digital-marketing-in-startups","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/","title":{"rendered":"The Role Of Digital Marketing In Startups"},"content":{"rendered":"

As the marketplace for different industries grows and expands over time, the number of newbie businesses rises as well. These brand new businesses, also called start-ups, face a giant obstacle, which is, competing with old, reputed, and experienced brands, companies, and businesses of the same industry. Hence, their only hope would be a good marketing strategy, in order to gain a larger audience and sell more. Marketing is an essential factor for startups, and overlooking this factor would be a terrible mistake. In this article, we want to into why digital marketing is essential for startups, and what role it plays in their business.<\/strong><\/p>\n

\"The
The Role Of Digital Marketing In Startups<\/figcaption><\/figure>\n

Why startups need digital marketing to expand?<\/p>\n

Startups should take marketing quite seriously. Moreover, digital marketing is the most popular form of promoting the business in today\u2019s world. Here is why:<\/p>\n

\u2022 Digital marketing attracts a real audience<\/h2>\n

A real audience is what your brand should go after. The more targeted and niche your audience is, the more successful you will be in return. Since these genuine people really show interest in the field you work in, they are more likely going to become your customers. These days, almost everyone uses social media and surfs the net; that is why an already existing audience lies ahead of any sort of business willing to pursue the right digital marketing methods.<\/p>\n

\n\u2022 Digital marketing reaches a wide range of potential customers<\/h2>\n

One of the most important factors of digital marketing is the fact that it exceeds the limits of time and place. You can attract customers from all around the world if you want to, by simply targeting your audience correctly. Unlike other types of advertisement that face continental limits, digital marketing helps you reach people in all places. So many brands became widely known just because they planned to reach a wider group of people and attempted digital marketing. By applying this method, you have a higher chance of success.<\/p>\n

\u2022 Digital marketing helps you get to know your customers<\/h2>\n

One important factor when running a business is getting to know your customers. What they are like, what they prefer, how they react in different situations, what drives them to buy your products, and how much they are willing to pay. Through digital marketing, you can study your audience based on the information you receive from them, helping you to get closer to their ideal brand and consequentially, sell.<\/p>\n

\u2022 Digital marketing is less pricy<\/h2>\n

For most businesses, especially startups that are just beginning to step into a certain industry or marketplace, a cost-efficient marketing strategy should be important. Digital marketing, unlike other types of advertisement, is a very flexible type of marketing. You can manage your costs and find efficient deals for your business. Therefore, you can make smart business decisions while targeting a wider audience.<\/p>\n

\u2022 Digital marketing directly affects your branding<\/h2>\n

No matter what type of business you own, branding should be one of the most important factors to you. Building brand awareness is an essential aspect of this. By giving you the opportunity to express your business on a larger scale, digital marketing helps you build a brand and persona for your business. This is what people remember when they think of your business, and this is exactly what turns normal users into loyal customers.<\/p>\n

\u2022 Digital marketing increases conversions<\/h2>\n

Through online platforms and mediums, you can easily access your marketing and advertisement information. You can see how well a certain ad is doing, how people are reacting to a certain online post and whatnot. Therefore, you can simply figure out which marketing strategies are working best for your business. This helps you save so much money and time, just by eliminating the ways that do not work quite well and enhancing the ones that do.<\/p>\n

\u2022 Digital marketing helps your ROI<\/h2>\n

Unlike traditional marketing, digital marketing carries less risk and guarantees a higher reach. Therefore, participating in this essential method earns you a high ROI (return on investment). It is obvious that through digital marketing you get what you give. The more you invest in smart strategies, the more satisfying results you receive. For instance, the correct email marketing method earns you an average of 40X of your investment.<\/p>\n

\u2022 Digital marketing helps everyone play fair<\/h2>\n

No matter how big or small your business is digital marketing mostly provides an equal ground for everyone. This means you have a chance of reaching people similar to your competitors. For instance, investing in SEO to enhance search engine ranks is a very common method that most companies take part in, despite their fame and reputation.<\/p>\n

The Bottom Line<\/h2>\n

No matter what marketplace you want to step into, starting as a newbie in any industry is a scary and difficult task. Marketing is one of, if not THE most important aspect of any business in order to succeed. Due to various reasons, digital marketing, one of the most popular forms of marketing, plays a key role in the way startups behave and respond. For instance, digital marketing reaches a wider audience due to the matter of its accessibility to almost everyone. You can gain a large audience by applying suitable digital marketing methods. One of the greatest pros of this type of advertisement is how well you can manage your costs. No matter your budget, you can always find digital marketing methods that are good for your business. Overall, digital marketing plays an essential role for startups, so make sure you do not look over it easily!<\/p>\n","protected":false},"excerpt":{"rendered":"

As the marketplace for different industries grows and expands over time, the number of newbie businesses rises as well. These brand new businesses, also called start-ups, face a giant obstacle, which is, competing with old, reputed, and experienced brands, companies, and businesses of the same industry. Hence, their only hope would be a good marketing […]<\/p>\n","protected":false},"author":7,"featured_media":21815,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585,3822,3501],"tags":[22084],"acf":[],"yoast_head":"\nThe Role Of Digital Marketing In Startups - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role Of Digital Marketing In Startups\" \/>\n<meta property=\"og:description\" content=\"As the marketplace for different industries grows and expands over time, the number of newbie businesses rises as well. These brand new businesses, also called start-ups, face a giant obstacle, which is, competing with old, reputed, and experienced brands, companies, and businesses of the same industry. Hence, their only hope would be a good marketing […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-05T13:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/09\/The-Role-Of-Digital-Marketing-In-Startups.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"The Role Of Digital Marketing In Startups\",\"datePublished\":\"2022-09-05T13:36:14+00:00\",\"dateModified\":\"2022-09-05T13:36:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"The Role Of Digital Marketing In Startups\"],\"articleSection\":[\"Business Resources\",\"Resources\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\",\"url\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\",\"name\":\"The Role Of Digital Marketing In Startups - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2022-09-05T13:36:14+00:00\",\"dateModified\":\"2022-09-05T13:36:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Role Of Digital Marketing In Startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-digital-marketing-in-startups\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. 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