{"id":21483,"date":"2022-08-09T12:01:01","date_gmt":"2022-08-09T12:01:01","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=21483"},"modified":"2022-08-09T12:01:01","modified_gmt":"2022-08-09T12:01:01","slug":"what-types-of-data-are-important-for-ecommerce-sellers-and-why","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/what-types-of-data-are-important-for-ecommerce-sellers-and-why\/","title":{"rendered":"What Types of Data Are Important for Ecommerce Sellers — and Why?"},"content":{"rendered":"
<\/p>\n
Ecommerce is a data-driven industry, even if at a surface level it\u2019s about drawing in customers and convincing them to make a purchase.<\/span><\/p>\n So if you run a shopping site, what are the types of data which should be on your watch list, and what makes them so significant to your long term success?<\/span><\/p>\n It may seem obvious, but if you aren\u2019t on top of your <\/span>sales revenue<\/span><\/a>, you\u2019re missing a vital piece of the ecommerce puzzle.<\/span><\/p>\n Bear in mind that this isn\u2019t just about the volume of goods you\u2019re shifting, but the actual amount of money that this is generating for your business, and how this plays out with regards to profitability.<\/span><\/p>\n Speaking of profitability, you must investigate the difference between what you spend to supply products to customers, and what they pay back in return.<\/span><\/p>\n Revenues might rise sky-high when you\u2019re running an attractive series of offers and discounts. But <\/span>gross profit<\/span><\/a> will reveal just how stable and sustainable your operations are.<\/span><\/p>\n On an ecommerce site, a conversion is usually counted when a visitor arrives from elsewhere and makes a purchase.<\/p>\nRevenue from sales<\/b><\/h2>\n
Gross profit<\/b><\/h2>\n
Conversion rates<\/b><\/h2>\n