{"id":21179,"date":"2022-07-11T21:39:34","date_gmt":"2022-07-11T21:39:34","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=21179"},"modified":"2022-07-20T16:15:15","modified_gmt":"2022-07-20T16:15:15","slug":"the-role-of-the-press-office-in-the-age-of-multichannel-communication","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/","title":{"rendered":"The role of the press office in the age of multichannel communication"},"content":{"rendered":"

The role of the press office in the age of multichannel communication <\/b><\/span><\/h2>\n

In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand’s reputation. The historical conjuncture in which we find ourselves, characterised by an ever-changing global scenario, is also marked by a frightening speed and velocity, well represented by the lightning speed with which <\/span>companies, people, and professionals publish content on social networks<\/span><\/a><\/u><\/span>. <\/span><\/p>\n

\"The<\/p>\n

A large amount of content posted every day, within the innumerable platforms offered by the network, has also greatly influenced the way of thinking of many companies, which have decided to rely for the most part on the dynamism and liveliness of social media for their communication strategies, leaving aside or neglecting the traditional methods with which the communication and reputation of companies and celebrities have been handled for decades, in every corner of the world. One of these is certainly the press office, which, in the face of the explosion of new media, has increasingly become confused with marketing and communication departments, thus losing all its centrality. But the role of the press office is completely different from that of the marketing department, and it is worth reiterating this, especially today, at a time when even companies themselves risk mixing all these functions into an inextricable jumble. <\/span><\/p>\n

The evolution of communication <\/b><\/span><\/h2>\n

Strictly speaking, press office activities obviously fall under everything to do with communication, understood as an exchange of messages between a sender and an addressee. One could go so far as to say that press office activities, while structurally communicative, differ from traditional communication activities in their ultimate purpose: for the latter, the objective is to disseminate and deliver a certain kind of message to a certain audience, at the right time and in the right place, ensuring that this content is conveyed in an appropriate form and perfectly suited to the needs of those who are to receive it. The nature of the press office, even nowadays, is completely different. In the press office, it is not so much important that the message reaches its destination – this is almost taken for granted – but that it is characterised by a certain type of content, which must contain a clear and unequivocal position, a point of view or a statement of intent that helps to understand and delineate the personality of a brand, celebrity or company, regardless of its size. <\/span><\/p>\n

The hybrid forms of communication <\/b><\/span><\/h2>\n

In this case, therefore, the ultimate goal is to build and protect the brand\u2019s reputation. The main medium through which this content has always been disseminated is the <\/span>press release which is usually contained in the press kit<\/span><\/a><\/u><\/span>, which is still used today – albeit in very different forms – to reiterate an opinion, a stance, or any communication that contains a clear reference to the company’s personality, its peculiar way of understanding reality. In crisis situations, in addition to the various activities to be carried out also on social media – with the creation of ad hoc content or with careful community management -, one always expects the clarifying press release, which with its air of officialdom clears all residual doubts and helps the media to decode an apparently complex situation. In order to adapt to the needs and sensitivities of the new public, many companies have decided to create a new form of hybrid communication, especially on social media such as Twitter, creating content somewhere between a (very short) press release and a social network or micro-blog post. The form is quite different from that of traditional press releases, but the content – with all its peremptory incisiveness – is perfectly the same.<\/span><\/p>\n

It is precisely in order to adapt to the different needs of the public that many casinos, especially online, have decided to activate payment methods via certain specific credit cards. Nowadays, <\/span>Mastercard casinos in the UK are extremely numerous<\/span><\/a><\/u><\/span>, and in addition to offering a wide range of safe and fun games to try out, they also provide one of the preferred payment methods for the British public. With this kind of security, indulging in your online fun will be even more enjoyable, in every respect. The safety of the games, moreover, is further enhanced by the fact that each of them is carefully selected by a scrupulous team of experts, who first assess their online reputation. <\/span><\/p>\n

In the age of social media, one must learn to systematically adapt to the needs of the public, with content or modes of interaction that meet their expectations but without excessively distorting the original spirit that animates the brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The role of the press office in the age of multichannel communication In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand’s reputation. The historical conjuncture in which we find ourselves, characterised by an ever-changing global scenario, is also marked by a frightening […]<\/p>\n","protected":false},"author":7,"featured_media":21182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[21937],"acf":[],"yoast_head":"\nThe role of the press office in the age of multichannel communication - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of the press office in the age of multichannel communication\" \/>\n<meta property=\"og:description\" content=\"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T21:39:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-20T16:15:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/06\/The-role-of-the-press-office-in-the-age-of-multichannel-communication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1008\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"The role of the press office in the age of multichannel communication\",\"datePublished\":\"2022-07-11T21:39:34+00:00\",\"dateModified\":\"2022-07-20T16:15:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\"},\"wordCount\":787,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"multichannel communication\"],\"articleSection\":[\"Business Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\",\"url\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\",\"name\":\"The role of the press office in the age of multichannel communication - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2022-07-11T21:39:34+00:00\",\"dateModified\":\"2022-07-20T16:15:15+00:00\",\"description\":\"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The role of the press office in the age of multichannel communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The role of the press office in the age of multichannel communication - OpenBusinessCouncil Directory","description":"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/","og_locale":"en_US","og_type":"article","og_title":"The role of the press office in the age of multichannel communication","og_description":"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.","og_url":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2022-07-11T21:39:34+00:00","article_modified_time":"2022-07-20T16:15:15+00:00","og_image":[{"width":1008,"height":700,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/06\/The-role-of-the-press-office-in-the-age-of-multichannel-communication.jpg","type":"image\/jpeg"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"The role of the press office in the age of multichannel communication","datePublished":"2022-07-11T21:39:34+00:00","dateModified":"2022-07-20T16:15:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/"},"wordCount":787,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"keywords":["multichannel communication"],"articleSection":["Business Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/","url":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/","name":"The role of the press office in the age of multichannel communication - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2022-07-11T21:39:34+00:00","dateModified":"2022-07-20T16:15:15+00:00","description":"In the age of the internet and social media, press offices can still play an absolutely decisive role in building a brand's reputation.","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"The role of the press office in the age of multichannel communication"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/the-role-of-the-press-office-in-the-age-of-multichannel-communication\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/21179"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=21179"}],"version-history":[{"count":2,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/21179\/revisions"}],"predecessor-version":[{"id":21183,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/21179\/revisions\/21183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/21182"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=21179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=21179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=21179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}