{"id":21107,"date":"2022-07-12T15:44:54","date_gmt":"2022-07-12T15:44:54","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=21107"},"modified":"2022-07-12T15:44:54","modified_gmt":"2022-07-12T15:44:54","slug":"how-to-put-together-a-press-kit-for-your-business-including-photos","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-to-put-together-a-press-kit-for-your-business-including-photos\/","title":{"rendered":"How to Put Together a Press Kit for Your Business, Including Photos"},"content":{"rendered":"

\"How<\/p>\n

Whether you\u2019re launching a new company or a new product, or you need to get information out to the press for news conferences, you need to have a great press kit.\u00a0<\/strong><\/p>\n

The kit, which is handed out to media sources, should include relevant documents, images, and promotional information.<\/p>\n

But how exactly do you put together a press kit? Let\u2019s find out.<\/p>\n

Determine Your Press Kit\u2019s Purpose<\/strong><\/h2>\n

The first step is to determine the purpose of your press kit. You can then ensure that the right content is included.<\/p>\n

Understand how you want to use the kit. For instance, you could be introducing a new product or service or you could be promoting an event.<\/p>\n

You can then ensure all relevant info is included, such as product specs for a new product launch<\/a> or times, dates, and location for a promotional event.<\/p>\n

Include Contact Information<\/strong><\/h2>\n

You also need to decide which person in your company will be the primary contact.<\/p>\n

If the media outlets you\u2019re sending your press kit to want to get in touch with your company to find out further details about your product launch or event, for instance, it\u2019s important that they can easily get in touch with the right person.<\/p>\n

So, determine your primary contact and make sure you include clear contact details in your press kit.<\/p>\n

It\u2019s best to include the name of the contact, the email address, and the phone number. You should also provide details of your company website and your location.<\/p>\n

Tell Your Business Story<\/strong><\/h2>\n

A press kit is your opportunity to tell the media about your company, so ensure you include a brief summary of your business story, just as you would do with any kind of press release<\/a>.<\/p>\n

You should describe the history of your company and your mission before tying in the product, service, or event that you\u2019re promoting.<\/p>\n

Your business story needs to be well-written and concise. Between fifty and one hundred words is an ideal length.<\/p>\n

List Company Facts<\/strong><\/h2>\n

Next, provide some facts about your company.<\/p>\n

It\u2019s best to list these in bullet point fashion, so don\u2019t go beyond ten facts.<\/p>\n

The purpose of including facts about your company in your press kit is to enable media sources to easily create compelling content about your business.<\/p>\n

Facts that you could provide include:<\/p>\n