{"id":20902,"date":"2022-06-24T22:22:30","date_gmt":"2022-06-24T22:22:30","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=20902"},"modified":"2022-08-22T21:26:35","modified_gmt":"2022-08-22T21:26:35","slug":"tips-for-developing-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/tips-for-developing-a-marketing-strategy\/","title":{"rendered":"Tips for Developing a Marketing Strategy"},"content":{"rendered":"

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It doesn\u2019t matter if you\u2019re beginning the process of starting a new business, or if you\u2019re already well established, having a strong online presence is incredibly important. Today, consumers tend to learn about local businesses online even if you have a physical brick-and-mortar presence. They want to know what you have, is it in stock and how much it is. If your website isn’t telling them all that, or they can’t easily find you online, you are missing out.<\/span><\/p>\n

But how do you know where to spend your marketing dollars? How do you know what works and what doesn’t<\/span><\/p>\n

Small business owners who are looking for a way to keep track of their return on investment (ROI) and\/or brand awareness need digital marketing. Today, there\u2019s specific marketing for almost every industry – from <\/span>law firm marketing<\/span><\/a> for attorneys to ecommerce marketing for stores. Digital marketing isn\u2019t only a need when it comes to promoting services and products, but it\u2019s also critical for optimizing online assets so the business can be successful.<\/span><\/p>\n

Let\u2019s take a look at a few tips on how to develop your strategy.<\/span><\/p>\n

Market Research<\/b><\/h2>\n

This is a critical aspect of developing your strategy for marketing. It has to do with collecting information that will provide you with an insight into how your customers or clients think, their buying patterns, and their location. Additionally, it can assist you with your initial sales forecast, monitor trends in the market, and help you keep track of your competition.<\/span><\/p>\n

Profile Target Markets<\/b><\/h2>\n

Attempting to promote your service or product to everyone can be both ineffective and costly.\u00a0<\/span><\/p>\n

Segmenting or grouping your potential customers (<\/span>target market<\/span><\/a>) based on a variety of characteristics can assist with focusing your efforts. Typically, this segmentation is based on things like where they\u2019re located geographically, their gender, age, income, behavior, values, and lifestyle.\u00a0<\/span><\/p>\n

Identify Your USP<\/b><\/h2>\n

Your USP, or unique selling proposition, is a unique reason for your customers to purchase from you as opposed to your competitors. It\u2019s essentially what makes you stand out. It\u2019s critical that you define what it is that you do differently as well as for you to convey that information to potential customers. Most of the time, this will reflect any unique skills or knowledge you have.\u00a0<\/span><\/p>\n

Marketing Avenues<\/b><\/h2>\n

There are quite a few avenues available when it comes to marketing, and you need to consider your target market and which ones they might be exposed to the most. Some of your options include things like:<\/span><\/p>\n