{"id":20858,"date":"2022-06-14T13:15:01","date_gmt":"2022-06-14T13:15:01","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=20858"},"modified":"2022-06-27T13:18:58","modified_gmt":"2022-06-27T13:18:58","slug":"how-to-create-a-high-converting-lead-magnet","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/","title":{"rendered":"How To Create a High-Converting Lead Magnet"},"content":{"rendered":"<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Every business needs quality leads because, without them, you&#8217;ll never make sales and grow your business. A lead magnet is an opt-in offer that entices visitors to exchange their contact information for something they perceive as valuable.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Simply put, leads are potential customers. Lead generation is the process of attracting and converting strangers into leads, and it&#8217;s a necessary part of doing business in nearly any industry.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">There are lots of ways to <\/span><\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/beginner-inbound-lead-generation-guide-ht\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc;\"><span style=\"font-size: medium;\"><u>generate leads<\/u><\/span><\/span><\/a><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">, but not all methods are created equal. Some strategies are significantly more effective than others, and some lead generation tactics can even do more harm than good.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">In order to generate high-quality leads that are actually interested in what you&#8217;re selling, you need to use a lead magnet. In this article, we&#8217;ll show you how easy <\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">creating a lead magnet<\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"> can be and how it will help you grow your email list quickly.<\/span><\/span><\/p>\n<h2 class=\"western\"><span style=\"color: #1e293b;\"><b>What Is a Lead Magnet<\/b><\/span><span style=\"color: #1e293b;\"><b>?<\/b><\/span><\/h2>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">A lead magnet is a type of opt-in offer that&#8217;s designed to entice visitors to exchange their contact information for something they perceive as valuable.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Lead magnets are highly beneficial, as they help you and your business to:<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Grow your email list quickly;<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Generate leads that are interested in your products or services;<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Build trust and credibility with potential customers.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">The key to creating a successful lead magnet is to offer something that&#8217;s highly relevant to your target audience and provide enough value that they&#8217;re willing to part with their contact information.<\/span><\/span><\/p>\n<p align=\"left\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20647 size-full\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2022\/03\/How-To-Create-a-High-Converting-Lead-Magnet.png\" alt=\"How To Create a High-Converting Lead Magnet\" width=\"509\" height=\"339\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/How-To-Create-a-High-Converting-Lead-Magnet.png 509w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/How-To-Create-a-High-Converting-Lead-Magnet-300x200.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/How-To-Create-a-High-Converting-Lead-Magnet-287x190.png 287w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">For example, if you&#8217;re a web designer, you could <\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">use a lead magnet<\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"> that teaches people how to design a website in Photoshop. Or if you&#8217;re a personal trainer, you could create a lead magnet that provides a free workout routine.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">The important thing is to make sure your lead magnet is valuable and relevant to your target audience.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Popular Types of Lead Magnets<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">There are many types of lead magnets, but they all have one thing in common: they offer value in exchange for a prospect\u2019s contact information. <\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Here are some popular types of lead magnets:<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Ebooks.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">PDF Guides.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Cheat Sheets.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Templates.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Resource Lists.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Tutorials.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Podcast Episodes.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Courses.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Free Shipping.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Discounts.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Of course, you should remember that you don&#8217;t have to use all of them. Depending on your business and target audience, you can use just one or two. Oversaturating your website with lead magnets might actually do more harm than good.<\/span><\/span><\/p>\n<h2 class=\"western\"><span style=\"color: #1e293b;\"><b>How to Create a Lead Magnet<\/b><\/span><span style=\"color: #1e293b;\"><b> that Will Always Work<\/b><\/span><\/h2>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Now that you know what lead magnets are and some of the most popular types, it&#8217;s time to learn how to create one that will actually convert. Here are five simple steps you need to <\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">make a lead magnet<\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Step 1: Figure out what your target audience wants or needs.<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Before creating a lead magnet, you must first understand what your target audience wants or needs. To do this, you can simply ask them. Send out an email to your list or post a question on social media and see what type of response you get.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">You can also look at your website&#8217;s analytics to see what type of content is being shared the most. If you see that a particular blog post is being shared frequently, you can create a lead magnet that&#8217;s based on that topic.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Step 2: Determine what type of lead magnet will work best for your business.<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Once you know what your target audience wants or needs, it&#8217;s time to determine what type of lead magnet will work best for your business. As we mentioned before, there are many different types of lead magnets, so it&#8217;s important to choose one that&#8217;s relevant to your business and target audience.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">For example, if you&#8217;re a web designer, an ebook about web design would be more relevant than a free shipping offer.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">On the other hand, if you sell physical products, a free shipping offer might be more effective than an ebook.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Step 3: Create your lead magnet.<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Now it&#8217;s time to start creating your lead magnet. If you&#8217;re not a designer, don&#8217;t worry \u2013 you can easily create lead magnets using Canva or another similar program.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">When creating your lead magnet, be sure to keep the following in mind:<\/span><\/span><\/p>\n<ol>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Make it visually appealing. Remember, people are visual creatures, so make sure your lead magnet is easy on the eyes.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Keep it short and sweet. No one wants to read a novel, so make sure your lead magnet is short and to the point.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Include a call to action. Be sure to include a call to action (CTA) on your lead magnet so people know what to do next.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p align=\"left\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20646 size-full\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2022\/03\/High-Converting-Lead-Magnet.jpg\" alt=\"How To Create a High-Converting Lead Magnet\" width=\"509\" height=\"339\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/High-Converting-Lead-Magnet.jpg 509w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/High-Converting-Lead-Magnet-300x200.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/High-Converting-Lead-Magnet-287x190.jpg 287w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Step 4: Promote your lead magnet.<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Now that your lead magnet is created, it&#8217;s time to promote it. The best way to promote your lead magnet is to use social media, email marketing, and content marketing. Start by sharing it on social media and be sure to include a CTA. You can also promote your lead magnet in your email signature and in the blog posts on your website. If you have a pop-up on your website, be sure to use it to promote your lead magnet as well.<\/span><\/span><\/p>\n<h3 class=\"western\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"><b>Step 5: Analyze and optimize.<\/b><\/span><\/span><\/h3>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Finally, don&#8217;t forget to analyze and optimize your lead magnet on a regular basis. Look at your website&#8217;s analytics to see how many people are downloading your lead magnet and where they&#8217;re coming from. You can also A\/B test different lead magnets to see which one converts the most visitors into leads.<\/span><\/span><\/p>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">By following these simple steps, you can easily create a lead magnet that will always work. Just remember to figure out what your target audience wants or needs, determine the best type of lead magnet for your business, create it using<\/span><\/span> <a href=\"https:\/\/www.socialmediacalendar.co\/collections\/lead-magnets\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc;\"><span style=\"font-size: medium;\"><u>lead magnet templates<\/u><\/span><\/span><\/a><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"> from Canva or anothe1r similar program, promote it using social media and email marketing, and then analyze and optimize it on a regular basis.<\/span><\/span><\/p>\n<h2 class=\"western\"><span style=\"color: #1e293b;\"><b>Creating a Lead Magnet<\/b><\/span><span style=\"color: #1e293b;\"><b> that Will Do Its Job<\/b><\/span><\/h2>\n<p align=\"left\"><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\">Creating a lead magnet<\/span><\/span><span style=\"color: #1e293b;\"><span style=\"font-size: medium;\"> can be easy if you follow these simple steps. Just remember to research your target audience, determine the best type of lead magnet for your business, create it using lead magnet templates or programs, promote it through social media and email marketing, and then analyze and optimize it regularly!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business needs quality leads because, without them, you&#8217;ll never make sales and grow your business. A lead magnet is an opt-in offer that entices visitors to exchange their contact information for something they perceive as valuable. Simply put, leads are potential customers. Lead generation is the process of attracting and converting strangers into leads, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create a High-Converting Lead Magnet - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"Wandering how to create a lead magnet to gather leads effectively? Well, it may be quite easy with such a tool, so let\u2019s learn how to use it together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create a High-Converting Lead Magnet\" \/>\n<meta property=\"og:description\" content=\"Wandering how to create a lead magnet to gather leads effectively? 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He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. 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Well, it may be quite easy with such a tool, so let\u2019s learn how to use it together.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/","og_locale":"en_US","og_type":"article","og_title":"How To Create a High-Converting Lead Magnet","og_description":"Wandering how to create a lead magnet to gather leads effectively? Well, it may be quite easy with such a tool, so let\u2019s learn how to use it together.","og_url":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2022-06-14T13:15:01+00:00","article_modified_time":"2022-06-27T13:18:58+00:00","og_image":[{"width":509,"height":339,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/High-Converting-Lead-Magnet.jpg","type":"image\/jpeg"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"How To Create a High-Converting Lead Magnet","datePublished":"2022-06-14T13:15:01+00:00","dateModified":"2022-06-27T13:18:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/"},"wordCount":1049,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"articleSection":["Business Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/","url":"https:\/\/www.footballthink.com\/how-to-create-a-high-converting-lead-magnet\/","name":"How To Create a High-Converting Lead Magnet - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2022-06-14T13:15:01+00:00","dateModified":"2022-06-27T13:18:58+00:00","description":"Wandering how to create a lead magnet to gather leads effectively? 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He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. 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