{"id":20472,"date":"2022-05-25T13:26:00","date_gmt":"2022-05-25T13:26:00","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=20472"},"modified":"2022-06-09T11:37:55","modified_gmt":"2022-06-09T11:37:55","slug":"how-dental-offices-can-spend-their-marketing-money-on-seo-and-ppc-ads","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-dental-offices-can-spend-their-marketing-money-on-seo-and-ppc-ads\/","title":{"rendered":"How Dental Offices Can Spend Their Marketing Money on SEO and PPC Ads"},"content":{"rendered":"
In recent years, most traditional marketing tactics have taken a back seat due to the rise of digital marketing strategies such as search engine optimization (SEO) and pay-per-click (PPC). One of the most critical aspects of marketing is focusing on the place where your target audience is. At this time, they are mostly on the internet.<\/p>\n
Hence, print ads, TV and radio commercials, and referrals are no longer enough. Unfortunately, these are the methods that dental offices use to promote their services. Now, they have to embrace and start investing in digital marketing.<\/p>\n
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Digital marketing may seem like a bandwagon that everyone has to join. But it is more than that. It is now a vital element<\/a> of every company\u2019s marketing strategy. Having a solid online presence is crucial nowadays. Without a website or social media accounts, people will not be able to find you.<\/p>\n However, getting into digital marketing is not that easy. It is primarily a new concept to most businesses, especially dental offices. As a result, they are at a loss of where to start. Clinics are unsure what they need to do, what they have to prioritize, and how much of their budget they should allot to it.<\/p>\n Even though they are all in the same industry, dental offices do not require the same amount to invest in their digital marketing ventures. Dentists start their practices at different times. They also grow at different rates. So their marketing budgets should correspond to the current stage of their operations.<\/p>\n You can divide dental practices into three groups according to their stages:<\/p>\n New players need to work extra hard on their marketing, unlike seasoned dental practices. They also have to move quickly to gain patients in just a short time.<\/p>\n New clinics have to put up a website<\/a> where people can find all their products and services. They also have to implement SEO and PPC marketing to spread brand awareness and increase their visibility online.<\/p>\n Hence, setting aside enough budget for digital marketing from the beginning is essential. Start between 20% and 30% of your projected income. Dental offices can ease up once their SEO and PPC campaigns start acquiring patients.<\/p>\n A dental clinic requires 20 to 50 new patients a month to stay in business. However, there is a lot of competition in the industry. So finding new patients is not as easy as it seems.<\/p>\n Dental clinics need to update their website design<\/a> and SEO. Search engines constantly make changes to their algorithms. So it is crucial to run a website audit to find out which gaps they need to fill.<\/p>\n Fortunately, clinics have to allot only 5% to 10% of their revenue this time. It already includes PPC ads for quicker lead generation and conversion. This will accelerate the process because SEO updates take up to six months to gain results.<\/p>\n Dental practices that cannot maintain 20 to 50 new patients a month tend to go stagnant. One of the reasons this happens is their poor marketing practices.<\/p>\n Many businesses sometimes forget to continue promoting themselves once they start getting clients. As a result, they stop gaining new conversions and lose them to their competitors, who are consistent in their marketing.<\/p>\n Shrinking clinics need to overhaul their websites and update their SEO. They need to update their keywords and fix broken links. Fortunately, using 5% to 10% of their earnings is enough for this revamp.<\/p>\n1. Newly Established Practices<\/h3>\n
2. Established Clinics That Want More Growth<\/h3>\n
3. Clinics That Have Stopped Growing and Losing Patients<\/h3>\n
Setting the Proper Marketing Budget<\/h2>\n