{"id":20356,"date":"2022-05-23T11:39:33","date_gmt":"2022-05-23T11:39:33","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=20356"},"modified":"2022-05-26T20:27:21","modified_gmt":"2022-05-26T20:27:21","slug":"how-to-make-your-business-more-visible-and-accessible","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/","title":{"rendered":"How to Make Your Business More Visible and Accessible"},"content":{"rendered":"

You might have the best product or service in the world, but if no one can find you, your business won\u2019t succeed.\u00a0 The same is true when customers can find you, but they can\u2019t figure out how to buy what you are selling.\u00a0 Put in a positive way, the more customers who know about you and the easier you make it to buy from you, the more likely you are to see your profits rise.<\/p>\n

Make your company stand out to the people who need what you do.\u00a0 Then, give them a smooth, simple experience to make it easy for them to hand you over their money.<\/p>\n

\"\"<\/p>\n

Networking<\/h2>\n

The adage \u201cthere\u2019s no need to reinvent the wheel\u201d is completely true when it comes to networking.\u00a0 There is no substitute for having a network<\/a> of personal contacts in business.\u00a0 One of the huge benefits of your contacts is that they also have their own contacts that they can pass your name along to, or who you can reach out to for information or help.\u00a0 Through the power of word-of-mouth, having one good contact can actually be like having ten contacts.<\/p>\n

So much of business relies on trust.\u00a0 You have to trust<\/a> that the company or individual to whom you are giving your time, money, or resources, will act responsibly and honestly.\u00a0 The more interaction you have with clients, the more comfortable they will be that they know who you are and that they can trust you.\u00a0 Face-to-face networking is optimal.<\/p>\n

Outsource for Cross-Promotion<\/h2>\n

When selecting an outside company to handle part of your business needs, consider how that company can actually be part of your networking and promotion.\u00a0 For example, working with an accountant in your area, or who serves companies in your field of work, can be a great way to gain customers and expertise.\u00a0 Your accountant wants its business clients to succeed.\u00a0 A good accountant will also be a match-maker, introducing clients to each other who might benefit from the relationship.<\/p>\n

The same can be true for a variety of types of outsourcing companies.\u00a0 If your outsourcing<\/a> company knows what you sell, they might pass your name along to another client of theirs who needs what you do.<\/p>\n

Community Engagement<\/h2>\n

Client building is all about building trust.\u00a0 There is no better way to grow your company\u2019s image as a trustworthy community player than to get out into the community and do good.\u00a0 When your customer base believes that you care about the same things they care about, they will not only see you as a company to be trusted, they will actually help promote you.<\/p>\n

Community engagement<\/a> is a triple win.\u00a0 Your company establishes a positive brand image.\u00a0 Your target demographic will actually help promote you to their networks, for free.\u00a0 You and your employees get to make the world a little better, which feels good and makes your company feel like a nicer place to work.<\/p>\n

Social Media<\/h2>\n

Although most companies know they should have some social media presence to be current, many are not sure how to effectively use social media<\/a>.\u00a0 Badly done social media can really hurt, not help your business. If you are going to do it, do it right. Choose the social media platforms that make sense for what you do.\u00a0 Not every company should be on Twitter.\u00a0 Decide in advance what your image and messaging will be.\u00a0 Stay on brand.\u00a0 Even when it\u2019s tempting to share a joke or another company\u2019s post, be ruthless about maintaining the integrity of what you put out there for the world to see.\u00a0 That includes, managing other people\u2019s comments on what you post.\u00a0 Allowing trolls and bullies to run amok on your social media page can be just as harmful as sharing a joke some people take the wrong way.<\/p>\n

Simple, Intuitive Web Design<\/h2>\n

After you have done all the hard work of finding and persuading your customer to buy what you sell, don\u2019t throw all that effort and time away by allowing it to be too confusing or complicated to complete the transaction.\u00a0 Keep your website design simple and intuitive to use.\u00a0 Give your customers a feeling that you are there to support them, even if they are shopping online, with click-to call software<\/a>. Even if they don\u2019t use it, knowing that they can simply click a button for immediate assistance is a valuable piece of trust and confidence for the customer.\u00a0 The bonus for you is that, in the event that they have questions about how to make the purchase, you can answer their questions, and thus not lose a lucrative sale.<\/p>\n","protected":false},"excerpt":{"rendered":"

You might have the best product or service in the world, but if no one can find you, your business won\u2019t succeed.\u00a0 The same is true when customers can find you, but they can\u2019t figure out how to buy what you are selling.\u00a0 Put in a positive way, the more customers who know about you […]<\/p>\n","protected":false},"author":7,"featured_media":20372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3822],"tags":[3468,9922,4662,3517,21753],"acf":[],"yoast_head":"\nHow to Make Your Business More Visible and Accessible - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Business More Visible and Accessible\" \/>\n<meta property=\"og:description\" content=\"You might have the best product or service in the world, but if no one can find you, your business won\u2019t succeed.\u00a0 The same is true when customers can find you, but they can\u2019t figure out how to buy what you are selling.\u00a0 Put in a positive way, the more customers who know about you […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-23T11:39:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T20:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/05\/Business-Visibility.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"How to Make Your Business More Visible and Accessible\",\"datePublished\":\"2022-05-23T11:39:33+00:00\",\"dateModified\":\"2022-05-26T20:27:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\"},\"wordCount\":785,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"business\",\"growth\",\"Marketing\",\"resources\",\"visibility\"],\"articleSection\":[\"Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\",\"url\":\"https:\/\/www.footballthink.com\/how-to-make-your-business-more-visible-and-accessible\/\",\"name\":\"How to Make Your Business More Visible and Accessible - 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